Send us a text

In this conversation, Nick and Sanjee discuss their podcast's hiatus, content creation challenges, and strategies for improving their output. They explore the importance of tutorials, authenticity in content, and the potential of AI to enhance their work. The duo reflects on their podcast direction, emphasizing deep dives and casual discussions, while also considering the performance of their channels during periods of inactivity.

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/

Send us a text

In this episode, Nick and Sanjee discuss Tom Noske, a digital content creator based in Australia. They highlight his distinct aesthetic, relatability, understanding of his target audience, and his approach to creating and iterating digital products. They also mention his effective use of landing pages and his success on Instagram.

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/

Send us a text

In this episode, Nick and Sanjee discuss the challenges of finding work-life balance as content creators. They share their experiences of juggling YouTube with full-time jobs and the difficulties of maintaining consistency. They also explore the importance of having a consistent setup and the time-consuming process of setting up and packing down equipment. They discuss the mental aspect of content creation and the need for strong reasons and goals to sustain motivation. They also touch on the benefits of hiring an editor and the impact of stability in personal life on content creation. Nick reflects on his experimentation and realization of his limitations as a content creator. He acknowledges the importance of working with a team and outsourcing tasks to achieve sustainable growth. Sanjee highlights the support teams of successful YouTubers like Ali Abdaal and Casey Neistat. They discuss the need for perseverance and understanding one's limitations. They also emphasize the value of developing skills as a content creator, even if YouTube doesn't work out long-term. The tip of the week is to use a time tracking platform like Clockify to assess where time is being allocated and determine which tasks to outsource first.

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/

Send us a text

In this episode of the Nick and Sanji Podcast, the hosts dive deep into the YouTube channel of Auto Alex, a car enthusiast known for his engaging content on purchasing and restoring old cars. They discuss the unique aspects of his channel, including his production style, relatability, and the importance of characters in videos. The conversation also touches on the significance of audio quality, the long-term commitment required for success on YouTube, and the potential of podcasting as a medium for content creators. The hosts reflect on their own content creation journeys and how they can apply insights from Auto Alex's success to their channels.

Takeaways

• Auto Alex has 600,000 subscribers and produces engaging content.
• His videos have a relatable, TV show-like format.
• The importance of characters in videos enhances viewer engagement.
• Good audio quality is crucial for content creation.
• Building a personal connection with the audience is key.
• Auto Alex's background in Carthrottle gave him an advantage.
• Content should cater to the curiosity of the audience.
• Podcasting can be an effective medium for creators.
• Consistency in production quality helps retain viewers.
• Creating relatable content can lead to greater audience connection.

Chapters

00:00 Introduction: 10 Things We've Learned from Auto Alex's YouTube Channel

04:49 The Power of Relatability and Characters in YouTube Content

10:33 Creating Engaging Videos with Personal Anecdotes and Changing Settings

23:57 Enhancing Content with B-roll Footage

24:28 The Advantages of Previous Experience

28:20 Creating Relatable Content

31:05 Thumbnails

38:44 Exploring Additional Topics Through Podcasts

41:58 Adding Depth and Relatability with Characters and Background Elements

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/

Send us a text

In this episode, Sanjee and Nick explore the success of Oliur, a YouTuber with two channels generating significant revenue despite a relatively small following. They analyze Oliur's content strategy, revenue streams, and the importance of aesthetics and relatability in engaging an audience. The discussion also touches on positioning, leveraging strengths, and surprising elements of Oliur's approach to content creation. 

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/

Send us a text

Timestamps:
0:00 - Intro
1:45 - Sanjee's harsh comments
4:00 - Nick's harsh comments
5:58 - Dealing with harsh comments
9:38 - Fear of negative comments
12:36 - Some perspectives on negative comments
22:44 - Learning from native comments
23:47 - Tip of the week
25:03 - Other episodes to check out

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/

Send us a text

In this episode, Nick and Sanjee discuss the importance of pitching yourself as a content creator and how to create a media kit or pitch deck. They share their own experiences and provide tips on what to include in a media kit, such as demographic information, statistics, and previous brand collaborations. They also discuss the benefits of using online platforms to create a media kit and provide examples of content creators who have successfully attracted sponsorships. The episode concludes with a tip of the week on using Canva to create professional designs.

Takeaways
*Pitching yourself as a content creator is important for attracting sponsorships and collaborations.
*A media kit or pitch deck is a document that provides an overview of your channel, audience demographics, and statistics.
*Include information about previous brand collaborations and case studies to demonstrate your value to potential sponsors.
*Online platforms like Passionfruit, Beacons.ai, and StreamElements can help create and showcase your media kit.
*Customise your media kit for each brand and consider including examples of how you can promote their products or services.
*Canva is a useful tool for creating professional-looking media kits and other design materials.

Chapters
00:00 Introduction and Background
00:47 Importance of Pitching Yourself
01:43 Inspiration from Firm Learning
02:35 Nick's Experience with Media Kits
04:45 Professionalism in YouTube
05:43 What to Include in a Media Kit
06:52 Customizing the Media Kit
08:10 Using Examples and Case Studies
11:44 Return on Investment for brands
12:36 Creating a Media Kit
15:17 Using Online Platforms
16:25 Tailoring the Media Kit
17:14 Why this is important
19:34 Offers from Brands for Sanjee
22:31 Challenges in Personal Finance Space
23:23 Examples of Media Kits and Channels
25:19 Tip of the Week: Canva
26:30 Where to Find Nick and Sanjee
27:12 Our other episodes

🎙️ If you’d like to get started on podcasting - check out our referral link for Riverside. A fantastic platform that makes recording and editing podcasts a breeze. https://www.riverside.fm/?via=nickandsanjee

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/

Send us a text

In this episode, Nick and Sanjee discuss the benefits of outsourcing tasks in order to unlock YouTube growth. They share their experiences with outsourcing editing and provide tips on how to hire an editor. They also discuss their workflows and the importance of delegating tasks to focus on more valuable activities. The key takeaway is to evaluate the value of your time and consider outsourcing tasks that can be done by others more efficiently. 

Takeaways
*Outsourcing tasks can save time and allow creators to focus on more valuable activities.
*Hiring an editor can significantly reduce the time spent on editing videos.
*It is important to clearly communicate instructions and build a good relationship with the editor.
*Evaluate the value of your time and consider outsourcing tasks that can be done more efficiently by others. 
*Join an accountability group to stay focused and motivated in your content creation journey.
*Building relationships with other content creators can provide inspiration and a sense of understanding.
*Accountability groups and friendships with content creators can help overcome the challenges of content creation.
*Finding like-minded individuals who share your passion for content creation can lead to growth and success.

00:00 Topic Introduction: Unlocking YouTube Growth
01:10 Chapter 1: Benefits of Outsourcing
07:56 Chapter 2: Hiring an Editor
18:29 Chapter 3: Workflow and Delegating Tasks
28:29 Key Takeaways and Conclusion
32:57 Accountability Groups
35:20 Building Relationships with Other Content Creators

🎙️ If you’d like to get started on podcasting - check out our referral link for Riverside. A fantastic platform that makes recording and editing podcasts a breeze. https://www.riverside.fm/?via=nickandsanjee

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/

Send us a text

In this episode, Nick and Sanjee discuss the benefits and risks of focusing on one platform for content creation, as well as strategies for diversifying across multiple platforms. They emphasize the importance of starting on one platform to gain experience and hone skills, but caution against staying too focused for too long. They highlight the risks of platform ownership and limited income opportunities when relying solely on one platform. The hosts also share their own strategies for diversification, such as building email lists and exploring other platforms like Gumroad. The episode concludes with a tip of the week on using Gumroad to generate email leads and host free products.

Takeaways
*Start on one platform to gain experience and hone skills.
*Be aware of the risks of platform ownership and limited income opportunities.
*Consider diversifying through strategies like building email lists and exploring other platforms.
*Use Gumroad to generate email leads and host free products.

Chapters
00:00 Introduction
00:37 Benefits of Focusing on One Platform
05:26 Risks of Focusing on One Platform
11:54 Strategies for Diversifying
18:33 Key Takeaways
19:57 Tip of the Week: Gumroad
22:17 Future episode

🎙️ If you’d like to get started on podcasting - check out our referral link for Riverside. A fantastic platform that makes recording and editing podcasts a breeze. https://www.riverside.fm/?via=nickandsanjee

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/

Send us a text

In this episode, Nick and Sanjee discuss the techniques they have learned from studying Ali Abdaal and his YouTube strategies. They cover topics such as consistency in uploading videos, understanding your audience, using lists in your videos, building a team to make YouTube more sustainable, and the importance of retention, inspiration, values, and email lists. They also provide a tip of the week on creating effective titles and thumbnails for your videos. The next episode will focus on diversifying platforms.

Takeaways
*Consistency in uploading videos is key to growing a YouTube channel.
*Understanding your audience helps you create targeted content.
*Using lists in your videos can make them more engaging and easier to create.
*Building a team can make YouTube more sustainable and enjoyable.
*Retention, inspiration, values, and email lists are important factors in creating successful YouTube channels.
*Creating effective titles and thumbnails can increase click-through rates.
*Diversifying platforms can help expand your reach and connect with your audience in different ways.

Chapters:
00:00 Introduction and Discussion of Ali Abdaal
01:22 Tip 1: Be Consistent in Uploading Videos
04:04 Tip 2: Understand Your Audience
07:57 Tip 3: Use Lists in Your Videos
10:11 Tip 4: Build a Team to Make YouTube More Sustainable
13:35 Nick's Tips: Retention, Inspiration, Values, and Email List
21:04 Tip of the Week: Title and Thumbnail
24:42 Next Episode: Diversifying Platforms

🎙️ If you’d like to get started on podcasting - check out our referral link for Riverside. A fantastic platform that makes recording and editing podcasts a breeze. https://www.riverside.fm/?via=nickandsanjee

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/