At the end of the day, you're building a lighthouse. Knowing what you don't want gives you the perfect opportunity to attract what you do want. For Possibility Synergist and Spiritual Guide Brooke Emery, it's important that it's the right fit and to not worry and get attached about just getting the sale. She says you have to come from a place of serving instead of a place of selling. Brooke shares that she is usually able to pick it up when people are in that space and have that agenda with her. Having that same vision and agenda helps to make the partnership move forward faster and easier.

Personal branding is key. Jeremy Slate, founder of the Create Your Own Life Podcast, specializes in using podcasting and new media to create celebrity. For him, boosting a company’s brand is more than just strategic visibility and conversion. He’s more focused on helping them identify their message and their mission and how they can express that. He adds that building a community around this goes a long way. He believes you can optimize personal branding and getting your message out through podcast guesting because you're building an asset that you can then put behind any business you want to do. He helps companies or entrepreneurs build awareness for what it is they're doing and creating that awareness on the right shows, promoted in the right way, and connecting with the audience in the right way.

Personal branding is key. Jeremy Slate, founder of the Create Your Own Life Podcast, specializes in using podcasting and new media to create celebrity. For him, boosting a company’s brand is more than just strategic visibility and conversion. He’s more focused on helping them identify their message and their mission and how they can express that. He adds that building a community around this goes a long way. He believes you can optimize personal branding and getting your message out through podcast guesting because you're building an asset that you can then put behind any business you want to do. He helps companies or entrepreneurs build awareness for what it is they're doing and creating that awareness on the right shows, promoted in the right way, and connecting with the audience in the right way.

Being an entrepreneur is the hardest thing in Krystal Covington’s life. Krystal had been working in the corporate world as a business marketing consultant for over ten years before switching to public relations, until she eventually decided to focus full time on the women's organization, she’s been running on the side. In 2014, she launched Women of Denver, a social enterprise women's organization that has grown from just five women at her first event to over 1,000 members today. She shares that whether you’ve got a big crowd at your events or just a handful of people, the show must go on. You have to show up and give it your best. The people who are there came for the value you are providing and want to be there. Treating them like they’re the best human being in the world is the reason people start to care and begin to come more.

No one really expected that the population of coaches would blow up to the way it has today, which is good because that only means that there are a lot of people willing to help other people and send their message out to the world. Michael Neeley started his podcast “Consciously Speaking.” to help other coaches launch their own podcasts because he knows their message can wake up the world one person at a time. He explains why this is also a good way of building authority whether you are a life coach, a business coach or a solo-preneur.

Identifying and finding your customer avatar and generating sales from them for you and your clients can be very effective. Doug Morneau has developed this technique during his 32 years as a serial entrepreneur. He connects with clients when he shares their beliefs culture. Rather than liking his client’s post on Facebook, Instagram or Twitter, Doug prefers spending time with them personally so he can build a deeper level of relationship.