It takes so much time when you’re a coach trying to find your niche because you need to figure out a lot of things before you can identify your avatar client. Carrie Roldan struggled with this part too, until she stopped figuring everything out and just focused on helping people grow their business. Her bestselling book about releasing anxiety and making miracles happen, “Run Yourself Happy” shows how she has designed her business around who she is as the business BFF who gets to enjoy her life and make money from it. She shares her insights about freebie seekers and how she has become a people builder who works her magic on things other people can’t put their finger on.

Non-business people often think that successful business owners are also great sales people. More often than not, business owners hate sales simply because they know that it is their weakness. Author of “The Perfect Close” James Muir understands this situation very well and shares the secret to closing sales is to either hire people to do the sales for you or you learn how to make The Ideal Advances. You do this by going to a meeting and knowing already what you want to have happen and then you offer your prospects the service for that outcome.

If you were an entrepreneur first before you became a mother, you’d know that the struggle is real to keep balance inside the home and in the office. Summer Felix had her first child and had to run a business with her husband. She had always dreamed of being a mother and knew that it was the one task that will always be challenging. With four kids to take care of, Summer still doesn’t know what balance looks like, but believes it is more of a feeling rather than something you can physically see. She shares how the Entrepreneur’s Calendar helped her develop a level of commitment to her schedules to generate revenue and get tasks done.

A lot of young people run from something, but when Steve Sims was still working as brick layer for his dad’s construction company, he was already running toward something. He learned that connecting to affluent people was his path and that it was going to take a lot of effort and trusting his gut. When he founded Bluefish, he was able to show up crystal clear. He developed a filtering system that tells him which people to talk to so he can resonate with them and do tons of great things. For him, it’s not about looking good and smart but rather being valuable to people.

Business owners oftentimes change their model when they start to lose money. This is a good way to tell if you are doing something wrong and you need to make a shift in the business. Arik Levy did this with his laundry locker business, but he also listened to customers who asked him if he could solve their package problem. He founded Luxer One in response to that and is now the leading package management technology company. Arik shares that when you get a vision for entrepreneurship, it’s important not to look at your full time job as the thing that hinders you from starting your own business, but as the first step that will make your transition flow smoother.