Entrepreneurs willing to become a sponge and learn everything they need to solve problems for their business is great. But the best take away from that experience is to be inspired to do same and then do better. Selena Soo got inspiration from the people she looks up to, and now she is doing the same as she helps entrepreneurs get excited about the work of other, building long lasting relationships in the process. She believes that by being helpful and adding value, you are making the playing field between you and the client level. Selena shares what she teaches on her yearly program to help investors in learning to make connections to get their message to the world.
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Selena Soo on Learning to Make Connections and Leveling the Playing Field
Selena, you are up to some seriously big things right now, so I appreciate you taking the time out to hang out with us here on The Business Building Rockstars Show. Welcome.
Thank you for having me.
Why don't we talk about what are you doing right now to serve and support people?
My biggest passion is helping entrepreneurs get their message out into the world and to ultimately reach millions of people. The best way to do that is one, the power of publicity, and two, relationship building. I have offerings around that and programs. That is what I'm up to right now.
Take us back to the beginning. What you're doing now, is this what you always saw yourself doing when you were growing up?
[Tweet "People don't just need more information about how to solve their problems, they need inspiration. @SelenaSoo @NiczTheName "]
Yeah. This all began in my late twenties when I had a quarter-life crisis. I found myself in this woman's life coaching group and I was feeling very confused, feeling depressed, and just lost. I got exposed to different authors and thought leaders, people like Deepak Chopra, Marianne Williamson, Louise Hay, and eventually this incredible world of online entrepreneurs and the next generation of thought leaders. I realized that in moments of confusion and pain, what helped me were these inspirational role models. People don't just need more information about how to solve their problems, they need inspiration. These people that embody their message of possibility, and I knew then that I wanted to spend my life helping these entrepreneurs, experts, authors, people who are dedicated to making other people's lives better, get their message into the world into a much bigger way, so that's how it began.
When you came across this program and you started being exposed to this, what were you doing at that point? Were you already in publicity?
No, I wasn't. I was working at a women's non-profit. In a way, I was getting attention for the cause and creating buzz, but I wasn't a traditional publicist in any way.
How did you figure out like, “I want to help these people impact millions. I want to help them get their message out. What I need to do is X.” How did you figure out what X is?
I was just naturally doing what I loved, which was connecting people. I would meet people who had an amazing message and I would say like, “You need to know this person in the media,” or,
