In this episode, I talk with best-selling author of the Leadsology® series, Tom Polland, who has sold numerous businesses with multimillion dollar revenues, about a simple, direct marketing technique for “invisible” service based businesses that will generate a weekly flow of new client leads, all without cold calling, paid advertising, or complicated email funnels. Tom has developed a no-nonsense, clear and transparent marketing model that will attract your ideal clients without the need for bait and switch tactics or scarcity techniques. In fact, he doesn’t believe in any of that. As he tells me, “When you have a good offer and your articulate it correctly, you don’t need to use any of that scarcity BS.” Instead, Tom shares a direct and honest approach to sales with his Leadsology method of creating simple yet effective online meetings. You’ll also learn how to find an inexhaustible supply of free leads, how to eliminate a client’s fears your service isn’t right for them, why qualifying your leads first will lead to greater conversions, how to use the law of  “psychological reciprocity” and the “Godfather Strategy” to increase your sales and many more valuable marketing tips. Click Here to Tweet to Tom & Nicole In This Episode You Will Learn The Best Way to Market an Intangible, Invisible Service How to Find an Inexhaustible Supply of Free Leads Why You Don’t Need Bait & Switch or Scarcity Tactics In Your Marketing How to Get Out of Marketing Paralysis By Keeping It Simple Why Being Direct & Honest Will Get You MORE Sales How to Use Simple Online Meetings to Start a Conversation That Attracts Your Ideal Clients Steps to Eliminating a Client’s Fears That Your Service Isn’t Right for Them Why Qualifying a Potential Client Upfront Leads to Higher Conversions The “Psychological Reciprocity” Technique & “Godfather Strategy” That Can Dramatically Increase Your Sales Resources Mentioned Games People Play by Eric Berne Continue the Conversation with Tom Go to I Want Weekly Leads if you'd like to observe one of Tom’s meetings in action  Get Tom's 5 Hour Challenge for a quick start guide to getting leads every day. Find Tom's book Marketing the Invisible on Amazon. Website Podcast LinkedIn Twitter Facebook Click Here to Tweet to Tom & Nicole Tom is the best-selling author of the Leadsology® series and has started and sold numerous business with multimillion dollar revenues.He tells me that he is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer. They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia with their Border Collie, Monty the Marketing Wonderdog.

In this episode I talk with digital marketing expert, Roland Frasier, about how high earners think and approach networking differently in order to become successful in their chosen field. Roland has founded, scaled or sold 24 different portfolio businesses, each earning 7-9 figures. To say he knows a thing or two about what it takes to grow and scale a successful business is an understatement. As Roland shares with me, at the heart of it all is a foundation of authentic business relationships and connections without which it becomes less likely you’ll reach the level of success you’re after. He explains, “You must have connections in order to make big strides in your business.” There’s simply no getting around it! Join me for more valuable takeaways including the number one thing that will put your networking light years ahead of other people’s, why timing is essential to successful networking, how to network when it doesn’t come naturally to you, how to set boundaries within your life and business for better work-life balance, and just for fun, a genius tip for upgrading your hotel room again and again.   Click Here to Tweet to Roland & Nicole In This Episode You Will Learn What Networking Really Is & How to Use it Properly to Grow Organically How to Cultivate a High Achiever Mindset By Staying Curious Where to Learn Proven Traffic & Conversion Strategies for Digital Marketing How High Earners Think Differently in Order to Be Successful The Number One Thing That Will Put Your Networking Lightyears Ahead 3 Tips for How to Network When It Doesn’t Come Naturally to You Why Timing is Everything in Successful Networking How to Initiate and Nurture Authentic Business Connections Continue the Conversation with Roland Fraiser Get discounted tickets to Traffic and Conversion Summit with code CARPEDM Website Podcast LinkedIn Facebook Twitter Instagram Click Here to Tweet to Roland & Nicole Roland practiced business, tax and securities law for over 12 years and is now an active investor who drives growth and scale in his portfolio companies. He is co-founder and/or principal of three current Inc. Magazine fastest growing companies, and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Roland is currently growing DigitalMarketer.com, RivalBrands.com and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention and revenue strategies and plan implementation.

In this episode, I talk with Chris Badgett, also known as the “online course guy,” about his powerful course building tool for WordPress powered websites called LifterLMS, a free, open-platform WordPress powered plugin ideal for both beginner course creators and established entrepreneurs looking to scale. LifterLMS allows users to produce unlimited courses from simple online content to advanced training-based, and paid membership websites. Chris shares how LifterLMS is an invaluable solution for a spectrum of users from the knowledge-based authority (like coaches, public speakers, and authors), those with the publisher’s mindset (such as content curators, and marketers), and internal trainers (providing tutorials, and team or customer onboarding). Chris is passionate about helping users get their online course website up quickly to validate the product and establish cashflow and the mission of LifterLMS is to democratize education in the digital classroom so that course creators can truly change the world. Click Here to Tweet to Chris & Nicole In This Episode You Will Learn How to Create Impactful Learning Management Systems Using LifterLMS Why a Learning Management System is Superior to the Typical Membership or Course Delivery Sites Why Owning the Real Estate Your Course is Built On Is Vastly Beneficial For Content Creators 3 Types of Business Owners Who Will Benefit Most From LiferLMS (Are You One of Them?) How to Integrate Coaching + Courses + Community All In One Place Using LifterLMW to Develop Evergreen Training For New Employees The Power of Pre-Selling to Get Market Validation for Maximum Sales How to Solve the 5 Hats Problem That Holds You Back The 3 Steps to Creating a Successful Course (It’s Not In the Order You Think!) How to Build a Course in 30 Minutes Or Less - Even If You’re Not Tech Savvy Continue the Conversation with Chris Learn how to build an online course website from scratch in 15-minutes, even if you're not a techie. Use discount code HOLLAND for 20% OFF anything in the store! Website Podcast LinkedIn Facebook Twitter Instagram Click Here to Tweet to Chris & Nicole Chris Badgett is known as “the online course guy.” He created successful online courses, created a gardening course publishing business with experts around the world, and is the CEO of the popular fast growing course building tool for WordPress powered websites called LifterLMS. LifterLMS helps online course creators convert their expertise and life experiences into income by creating impactful online courses.  Before Chris built LifterLMS with his team, his company built custom course and membership platforms for clients. Some of those platforms gross over 1 million dollars per year and continue to do so year after year. Chris even hosts a podcast for course creators and education entrepreneurs called LMScast. There are over 200 episodes on LMScast. That’s how passionate he is about online courses, membership sites, and learning management systems. Chris Badgett is the #1 go-to person for discovering how to create an online course business, add courses to an existing business, and use courses to generate more leads and sales.

In the this episode, I talk with Lou Diamond, best-selling author, podcaster, TV host and CEO of Thrive, who shares with me his Connect to Thrive process and S.A.F.E model for creating open, meaningful, and authentic connections that will help you thrive and grow as an entrepreneur. Lou explains why empathy, listening, and asking questions are some of the greatest tools you can use to strengthen your connections with others and why this is so powerful. He tells me, “Work on your power of empathy. You will grow closer to your clients and partners than you ever would have imagined because you’re thinking of a ‘we’ approach instead of a ‘me’ approach.” We also chat about how to openly communicate your brand to others, how to find our purpose and “super power” by defining your why, a 3-step process for facing your fears head on, why networking is not the same as connecting and exercises you can do right now to flex and strengthen your “connection muscles.” Click Here to Tweet to Lou & Nicole In This Episode You Will Learn The Connect to Thrive Process for Creating Powerful Business Connections Why You Cannot Thrive and Grow Without Strong Personal Connections The S.A.F.E Model for Becoming a Better Connector How to Openly Communicate What Your Brand Believes The 3 Step Process to Moving Through Your Fears As An Entrepreneur How to Find Your Purpose and Super Power By Defining Your Why The 3 Steps of Empowering Empathy Why Networking and Connecting Are Not the Same Thing Continue the Conversation with Lou Get a copy of Lou’s book Master The Art of Connecting  Website Podcast LinkedIn Facebook Twitter Instagram Click Here to Tweet to Lou & Nicole Lou Diamond is THE Master Connector.  He has over a quarter century of experience in sales, relationship management, business development and executive coaching.  He is an international keynote speaker, consultant, leadership & performance coach, best-selling author, podcast & TV host and CEO of Thrive, a company focused on making the most amazing people, businesses and brands become even more amazing through the power of connecting.

In this episode, I talk with Isa Herrera, a licensed physical therapist and expert in integrative pelvic floor therapies, about her experiences in starting up her business in the women’s health field, how she transitioned her business from brick and mortar only to the online space, and why all women need to pay attention to the wellness of their pelvic floor. In helping over 14,000 women since 2005 in her private practice, as well as her own personal experience with pelvic floor problems after the birth of her daughter, Isa understands the benefits of caring for our pelvic floor health and the power of natural methods for doing so. She encourages women to educate themselves and become their own best health advocates. As she tells me, “What I want for women is for them be proactive and empower them to awaken the doctor within themselves.” You’ll also learn the benefits of pelvic floor therapy, the number one misconception women have about their pelvic health, how to amp up your organisms with pelvic floor exercises, how all pelvic floor issues can be improved with natural healing methods and so much more Click Here to Tweet to Isa & Nicole In This Episode You Will Learn Lessons Learned as a New Business Owner in the Women’s Wellness Field Why All New Entrepreneurs Need a Mentor or Business Coach How to Transition Your Business from Brick and Mortar to the Online Space Benefits of Pelvic Floor Therapy For The Modern Woman Why All Pelvic Floor Symptoms and Problems Can Be Improved With Natural Methods The Number One Misconception Women Have About Their Pelvic Health How Women Can Be Their Own Best Health Advocates Continue the Conversation with Isa Download the Perfect Kegel Checklist  Website LinkedIn Facebook Twitter Instagram Click Here to Tweet to Isa & Nicole Isa is a licensed physical therapist, as well as an expert in integrative pelvic floor therapies. She developed her expertise in diagnosing and treating pelvic pain, leaking and prolapse by helping over 14,000 women since 2005 at her NYC healing center Renew PT. Isa pioneered the use of integrative modalities like Maya Massage, Cold Laser Therapy, Sound Healing, and Andean Energy Techniques with evidence-based physical therapy in ways that had never been done. She is also the author of five books on the topic of pelvic floor dysfunction and pain including the newly released international bestseller, Female Pelvic Alchemy. Isa's brings all of her expertise to a global audience through her online school, incorporating exercises, self-care techniques, and integrative tools to maximize female healing and professional training. After suffering from pelvic floor dysfunction herself after the birth of her daughter, Isa has made it her life’s mission to help 1 million women overcome pelvic floor dysfunction.

In this episode I talk with Calvin Correli, CEO of the holistically focused software company Simplero, about how his robust, scalable software is the perfect all-in-one solution for entrepreneurs from those just starting out in the online space to multi-million-dollar earners, even if they consider themselves not tech savvy. Calvin takes us on a behind the scenes tour of the many functionalities of Simplero, from managing your membership site, to being your full service email provider, website and membership builder, shopping cart, and more. As Calvin tells me, “Simplero is for the online entrepreneur who cares about getting results -- doing the things that move the needle, so they can get stuff done.” You’ll learn why you won’t need WordPress anymore when you use Simplero (yes, really), how you can leverage lead scoring to better understand and connect with your audience, why you won’t ever need to hire a system specific expert when you use Simplero, how to eliminate multi-system overwhelm in you business, and so much more. Click Here to Tweet to Calvin & Nicole In This Episode You Will Learn Behind the Scenes of the All-In-One Business Software Solution Simplero Everything You Need to Start Selling Digital Info Products Online Why You Don’t Need WordPress When You Use Simplero How to Eliminate Multi-System Overwhelm with One Streamlined Site By-Pass System Specific Experts with a Simple Interface You Can Customize Yourself What Makes Simplero Different from Other Email Service Providers How Simplero Leverages Lead Scoring to Better Understand What Your Audience Needs Fully Customizable Emails with Unlimited Tracking, Tagging and Segmenting How to Get Free High-Touch Concierge Service to Ensure Your Success Continue the Conversation with Calvin Get DOUBLE your bonus Concierge Hours on any annual plan when you join through my referral link! Website Facebook LinkedIn Twitter Instagram Click Here to Tweet to Calvin & Nicole Calvin Correli is CEO of the holistically focused software company Simplero and is passionate about helping online business owners do exactly what brings them the most joy, while taking all of the tech headaches away. Simplero does everything you need from email marketing, automation, billing, landing pages, membership and course portals, affiliate management, and even offers a complete website solution! Simplero allows you to deliver the right content to the right people at the right time. It's easy and fun to use, and lets you focus on the things you like to do most.