The Nights & Weekends Podcast

The Nights & Weekends Podcast

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The Nights & Weekends Podcast episodes

  • 42: Decisions, Decisions
    Welcome back! Since you last heard from us, Craig and his family have travelled a bit south in Europe, inching ever closer to the Mediterranean. Craig calls in from Santiago de Compostela, Spain.
    Show topics:
    • Updates on MastermindJam, PodcastMotor, and Craig's travel niche content businesses.
    • The importance of choosing the right place to settle down with your family, and what impacts those decisions.
    • The benefits of developing a habit of working first thing in the morning when you're travelling for increased freedom of mind.
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      40 min
    • 41: Craig's Updates From Ireland + Ken's Shields Are Down
      Welcome back!
      Since you last heard from us, Craig and his family have begun the first leg of their epic European trip. Craig calls in from Dublin, Ireland.
      Show topics:
      • Long overdue updates on MastermindJam and PodcastMotor.
      • The importance of choosing the right customers for your business.
      • Craig's tips on traveling through Europe with a young family.
      • Tips on choosing a business that's a good fit for the entrepreneur: scratching your own itch vs. picking a random niche.
      • The benefits of having freedom of time and freedom of mind.
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        If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
        Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.
        41 min
      • 40: Live Recap from MicroConf 2016
        Craig and Ken invite Dave Rodenbaugh from the Rogue Startups Podcast to recap another fantastic MicroConf in Las Vegas.
        This episode was recorded in a live venue, so please pardon some background noise.
        In this episode
        This episode has two parts:
        Segment 1 (approx. 35mins):
        Dave, Craig, and Ken recapping MicroConf 2016
        Segment 2 (approx. 15mins):
        Dave, Craig, and Ken welcome special guests Scott Nixon of Happy Herbivore, Einar Vollset of AppAftercare, and acclaimed outreach consultant Kai Davis (Double Your Audience, PodcastOutreach) to discuss our takeaways from this MicroConf.
        Links and mentions in this show
        MicroConf
        MicroConf Europe
        MicroConf 2016 Speakers
        MicroConf 2016 Speakers and Talks
        Des Traynor, Co-Founder and Chief Strategy Officer at Intercom:
        Building & Scaling Products (Lessons Learned from 4 Years and 8,000 Customers)
        Claire Lew, CEO of Know Your Company:
        An Unconventional Business: 10,000 Users, One-time Pricing, and a Two-Person Team
        Steli Efti, Founder and CEO of Close.io, Hiten Shah, Founder of Crazy Egg and Kissmetrics:
        Moderated Question + Answer with The Startup Chat
        Patrick Campbell, CEO of Price Intelligently:
        Lessons from the SaaS Metrics of 1500 companies
        Rob Walling, Co-founder of Drip:
        The Four Unfair Advantages for Faster SaaS Growth
        Amir Khella, founder of Keynotopia:
        Lessons Learned Growing Keynotopia from Zero to 50,000 Customers
        Tracy Osborn, founder of Wedding Lovely:
        From Funded to Self-Funded: The Story of WeddingLovely
        Peter Coppinger, CEO and Founder of Teamwork.com:
        The Developer CEO
        Lars Lofgren, Director of Growth at I Will Teach You To Be Rich, Former Director of Growth at KISSmetrics:
        The Three SaaS Growth Levers that Keep You From Plateauing
        Attendee Talks
        The 3 Tactics ConvertKit Used to Add $135,000+ in MRR Since Last MicroConf
        by Nathan Barry, Founder of ConvertKit
        How I Took a Productized Service from 0 to $30K MRR in 9 Months
        by Brian Casel, founder of AudienceOps
        Lessons Learned from a Year of Product Demos at Drip
        by Anna Jacobsen, Customer Success Manager, Drip
        Bootstrappers: How To Get Customers Efficiently With Podcast Tours
        by Kai Davis
        Lessons From Manually Onboarding Our First 50 Customers
        by Ben Orenstein, co-founder of Briefs.fm
        How We Generate 1,000+ Signups a Week for Our SaaS Business
        by Christopher Gimmer, CEO of Snappa.io
        We Grew from $5K MRR to $25K MRR in 12 Months & How You Can Too
        by Dave Sims, Founder and CEO of Floify
        Creative Twitter Marketing Automation (in 15 mins/week)
        by Ryan Battles, co-founder of Harpoon
        MicroConf Notes and Summary
        Kai Davis took amazing notes, available at MicroConfRecap.com
         
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        If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
        Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.
        46 min
      • 39: See You at Microconf 2016
        Craig and Ken discuss their goals for MicroConf 2016 in Las Vegas.
         
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        If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
        Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.
        38 min
      • 38: All This World Needs is More Traffic
        Driving traffic to your site is the lifeblood of learning, growing, and optimizing your business. Without it you're really just guessing at what works, what your customers want, and how viable your business really is.
        Hot off the heels of a mention on Startups For the Rest of Us, Ken is looking to capitalize on some additional traffic to his site.  But will this boost in eyeballs be the thing that takes MastermindJam to a whole new level?  It's a good reminder that traffic is really just the tool that we can use to test, optimize, validate, and improve upon our business.  Without visitors, and their opinions of your value proposition, nothing else really matters.
        In the coming weeks we're going to dig into some things that we're both doing to drive more traffic to our sites, and how you might be able to implement some of those things too.
        What traffic generation techniques and strategies have you used successfully?  We find that so many of them are one-time or have to be repeated often.  Building sustainable traffic generation strategies would be really great to incorporate into your business.
        If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
        Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.
        1 hr 6 min
      • 37: Launching the Epic Podcasting Course
        Craig details the launch of his new course: Epic Podcasting. Craig explains who it's for, what it's about, and the ongoing benefits if you sign up during launch.
        Craig and Ken discuss the concept of headspace, and how finding ways to have freedom of mind, and freedom of your own thoughts, can benefit your quest for freedom dollars.
        Mentioned In This Episode
        Epic Podcasting Course
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        If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
        Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.
        1 hr 1 min
      • 36: There Are Days When It's Just Work
        Ken gives updates on lead magnets he is building. Craig talks through his anxiety caused by giving notice at his day job.
        Mentions
        • Justin Jackson's MegaMaker Challenge with Podcast, Manifesto, Community
        • Craig's EpicPodcasting Course
        • Ken's Fitbit Profile
        • Noah Kagen's Every Tool I Use to Run a 7-Figure Business
          • ———
          If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
          Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.
          1 hr 5 min
        • 35: My Future's So Bright, I Gotta Wear Shades
          Shiny object syndrome is a tough thing to overcome, but with the success of our businesses these temptations wane.  Keeping focused on Priority #1 is key to the long term success of any entrepreneurial venture.
          The big day of going full time on PodcastMotor is coming for Craig and along with that brings all sorts of emotions.  Staying focused at this time is really important.  Failure to do so could mean the demise of his entrepreneurial career even before it really gets started.
          Ken is looking at diversifying revenue streams within MastermindJam, while keeping an eye on the real job of running the business.  While this could provide for a great opportunity to take the business to the next level it could also mean not really doing anything well.
          The opportunities and risks are actually similar for them both, but keeping focused on what is really important, what's going to move the business forward, and what is just noise and is acting like a distraction is going to be key over the next few months.
          Mentions this week
          • Thrive Leads
          • Zippy Courses
          • Restrict Content Pro
          • 7-Figure Businesses through Courses by Derek Halpern
          • The Keyword Shitter Exactly what the name implies. Put a search term/phrase in, it shits out long tail matches.
            • If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
            Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.
            58 min
          • 34: Here's What's Great About Masterminds and Hookers
            This week, Craig leads off with updates on PodcastMotor.
            Craig next delves into the revenue model of the new travel content sites he's acquired. Ad revenue plus affiliate marketing plus advanced audience segmentation equals success.
            Design your business with the end in mind, and cater to customers that spend money.
            Ken talks through traffic building and mastermind group tactics. Ken also shares how he's been avoiding joining a mastermind group (the irony is not lost), and what he's re-learning from his latest group.
            Finally, Craig and Ken say thank you for over a hundred great episodes of Bootstrapped With Kids podcast, which recently posted their final episode.
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            Mentions in this show:
            Zero to Scale Podcast
            Terminus' UTM Email Course
            Learn the Best Practices for Building UTM Tracking URLs
            Hiten Shah and Steli Efti: The Startup Chat Podcast
            Tim Ferris' Podcast
            Brennan Dunn's Double Your Freelancing Rate Launch Strategy
            Rob Walling's Drip for Cutting-Edge Email Marketing Automation
            KingSumo's GiveAways

            Viral Giveaways Software for sale on FEInternational

            Pat Flynn's Smart Podcast Player

            Pat Flynn's Smart Passive Income, Monthly Income Report

            Instapage | Leadpages | Unbounce

            Clickfunnels

            Free copy of Russell Brunson's book, Dotcom Secrets or get it on Amazon

            Perpetual Traffic Podcast

            The Art of Paid Traffic Podcast

            Craig highly recommends WPEngine for WordPress Hosting. Click the link. Sign up!

            site5 Web Hosting

            Will This Make The Boat Go Faster

            [embed]https://youtu.be/lNOQAuMGxBQ[/embed]

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            If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
            Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.
            1 hr 18 min
          • 32: The Year in Review

            Ken and Craig give updates, and look back on progress made in 2015.

            (Sorry for the sound quality at certain points in the show.)

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            If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
            Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.
            1 hr 7 min

          About The Nights & Weekends Podcast

          From the publisher's feed

          A bootstrapped business mastermind with Craig Hewitt and Ken Wallace