The Nights & Weekends Podcast

The Nights & Weekends Podcast

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The Nights & Weekends Podcast episodes

  • 31: Craig's Big Buy

    In this show, Ken and Craig give a long overdue listener shout-out, plus their normal updates. Most importantly, Craig shares details of his purchase of an existing content business.

    Mentions
    Stuff we mentioned in this show:
    • Quit Your Day Job shirt, (no longer available) from Alan Branch at Less Accounting
    • ConnectLeads and ConnectAudience, from Connectio
    • Thomas Smale at FEInternational
    • RSSRadio Podcast Player
    • Dog Intelligence Rankings (LOL, yeah, this is a thing)
      • If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
      Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.
      45 min
    • 30: Doubling Down on What's Working
      When you find something that's working, you have to go all-in on it.  No sense in fussing around with over optimizing things, just keep focusing on those things that are growing your business, and block out everything else.
      For both Ken and I there are things in our businesses that are definitely working, or starting to show signs of working, and a lot of noise that's distracting our time, mental focus, and emotional energy.  Figuring out a good way to monetize our businesses, optimizing for profit, and finally cashing in on some of this hard work are top of mind these days.
      Getting into the knowledge product space is a potentially dangerous venture, and doing it in a way that keeps your reputation clean is vital.  There are lots of danger pits out there in this space, but at this point we both have developed expertise in the area.
      MasterMindJam is looking for some ways to build out their user base beyond the organic reach they've gotten thus far.  This could be Facebook ads, partnerships with other membership sites, communities, and conferences.  This would change the trajectory of the app significantly.
      PodcastMotor has seen some great PR of late, which has driven some crazy traffic to the site, and a handful of new customers to sign up.  It's great to see the team be able to absorb this new rush of customers without having to add any new people to the team.  The shear volume of work that we're doing these days is daunting at times, but along with that comes a bit of expectation setting on both ends.
      Resources Mentioned
      • Thrive Themes
      • Bootstrapped with Kids Podcast
      • Paul Jarvis Medium Article - "Starting a podcast for people who don’t want their lives taken over by podcasting"
      • PodcastMotor's Essential Podcasting Guide
      • Bryan Harris' 10k Subscribers' Course
        • If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
        Leave your comments on our site at this episode’s show notes, or send 140 characters our way on Twitter.
        58 min
      • 29: Email Marketing In-Depth with Josh Earl
        Email marketing genius, copywriter, and programmer Josh Earl joins Ken and Craig for a candid discussion on email marketing techniques.
        “If you're wanting to reach out to influencers: sign up for people's email lists, and then respond to their emails.”–@josh_earl
        About Josh Earl
        Josh is an expert email and direct response copywriter, email marketer, viral giveaways expert, programmer, and podcaster.
        What others are saying about Josh Earl:
        “Josh Earl is one of the few people that I’ve ever trusted to ghostwrite for me. It’s a demanding job because I have a reputation in the marketing world as the guy who writes the best emails in the business. Josh is a very thorough researcher. He gets the style and tone exactly right. He is ideal for speaking to an audience that pays close.”
        —Perry Marshall, Google AdWords guru and author of the best-selling Definitive Guide to Google AdWords and 80/20 Sales & Marketing
        “[Josh] has really impressed me with his ability to solve complex sales issues, and swoop in like a copywriting Batman and fix bad copy. We all get too close to our work and need that extra set of eyes, and Josh is a pair of eyes that I really trust. His email copywriting is super impressive. He’s got the rare ability to pack in a lot of valuable information in a conversational tone, and—here’s the really magic part—make you want to read more. It’s a rare gift.”
        —Kevin Rogers, Multi-Million Dollar Copywriter and Founder, CopyChief.com
        Show Outline
        In this show, we discuss:
        • List Building
          • When is it actually worth it?
          • How do you know what you can expect to get out of your list?
          • Why would I need thousands on my list if I can only every have a handful of customers for my service business?
          • How to convert customers from a drip campaign
          • The value of a good welcome sequence: 8-10 touches within the first two weeks.
          • Don't let customers forget why they signed up for your list.
          • How personal do you get in your email copy?
            • Keep it relevant
            • Tie it into a concise business lesson
            • Draw lessons to share from your everyday life
            • Useful frameworks/defaults for email copy
              • AIDA: Attention, Interest, Desire, Action
              • Just write, then remove the first few sentences (like clearing your throat)
              • Have categories of emails handy:
                • Stories
                • Q & A
                • Sales Page using the Problem/Agitate/Solve framework
                • Discretion as to when to use each framework. Sometimes, a long story isn't the right way to go.
                • Don't be afraid to charge early in the funnel
                • Find ways to contribute value to influencers (guest posts, etc); get your traffic from pre-qualified sources
                • How & why to craft an Email Marketing Strategy for more traditional, brick-and-mortar businesses
                • Don't overlook direct mail for high value leads
                • High quality leads vs. high volumes of leads
                • If you're wanting to reach out to influencers: sign up for people's email lists, and then... RESPOND TO THEIR EMAILS.
                • Try Ben Settle's Repulsion Marketing
                  •  
                  Mentions
                  Resources we mentioned in this show:
                  • Perry Marshall 80/20 Sales & Marketing
                  • Kevin Roger's CopyChief.com
                  • Kevin Roger's 60-Second Sales Hook
                  • Ben Settle's Double Your Sales with Email course
                  • Perry Marshall's Auto Responder Bootcamp
                  • Andre Chaperon's Auto Responder Madness
                  • Brian Kurtz
                  • Josh Earl's contributed to Noah Kagen's "Email 1k — 30 Days to Grow Your Email List" free email course
                  • Josh Earl's Guest Post on Pat Flynn's SmartPassiveIncome.com: "What I Learned From Growing My Email List 3,418% (Nearly 200k) in Just 11 Days"
                  • How to Create Your Own Viral Giveaway with KingSumo
                  • Josh Earl featured on the Kissmetrics blog: "How to Use a Giveaway to Accelerate the Growth of Your Email List"
                  • Edgar: Social Media Management & Scheduling Tool
                    •  
                    Special Gift for You from Josh Earl
                    Download Josh Earl's Email Marketing Cheatsheet, exclusive for listeners of this show:
                    http://joshuaearl.com/nightsandweekends
                     
                    If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
                    Leave your comments on our site at this episode’s show notes, or send 140 characters our way on Twitter.
                    1 hr 1 min
                  • 28: The Rash That Cancelled Date Night
                    Ken and Craig give updates. Plus: HFMD, and—literally—hundreds of dollars in creams from Walgreens.
                    Craig's Rode Podcaster Microphone Giveaway (Contest Over)
                    If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
                    Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.
                    41 min
                  • 27: Sherry Walling on Balancing Family and Your Startup
                    Sherry Walling explains to Ken, Craig, and their wives Val and Amanda why Family-Startup balance is misleading and elusive.
                    Sherry Walling, PhD is a sought-after psychologist, therapist, yoga teacher, and speaker. Sherry can be found on the Zenfounder Podcast with her husband and co-host, serial entrepreneur Rob Walling. The Zenfounder Podcast was recently featured in Forbes magazine as one of the 12 Best Podcasts for Entrepreneurs.
                    If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.
                    Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.
                    51 min

                  About The Nights & Weekends Podcast

                  From the publisher's feed

                  A bootstrapped business mastermind with Craig Hewitt and Ken Wallace