Over beers one evening, brothers-in-law, Drew and Luke discovered that they both had been making and experimenting with their own sauerkraut recipes. They each had their own affinity for the fermented food.
Luke's quest for quality kraut came from a desire to reconnect with his family heritage – German and Slavik on his father's side and was inspired by the way his Oma made her sauerkraut.
Cravings for his hometown ethnic foods motivated Drew to make his own sausage, pierogis and sauerkraut after moving away from Cleveland after college. Growing up running his mother's Cleveland-based farmers markets pushed him to use the highest quality ingredients available.
After experimenting with various recipes and fermenting techniques, they realized the sauerkraut they were making was surprisingly better than the usual suspects being offered in the grocery stores. Their fresh, crunchy, unpasteurized, probiotic sauerkraut, like grandma made, just wasn't available on the market. So they decided to create one – right where Drew grew up – at the local farmer's markets. It took a year of fine-tuning, with the help of constant feedback from customers, friends, and family before they were ready to launch their brand label line of sauerkrauts. What better place to start than right here in Cleveland, where people know good sauerkraut.
To us, Cleveland embodies a spirit of quality, hard work, and authenticity. These are all traits that we reinforce every day when we produce our sauerkraut and run our business. We are proud to embrace the city of Cleveland on our labels.
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Show Notes Ep. 134 – Drew Anderson of Cleveland Kraut
The man behind Cleveland Kraut, who is Drew Anderson? (3:05)
How did he get involved with sauerkraut? (3:58)
Drew shares the process behind his products and the sourcing of them. (8:55)
Do they have plans to get the "Certified Organic" label for their products? (12:02)
Mark shares his experience with the product line and Drew shares their top sellers. (15:06)
Peeling back the label: What does the fermentation process look like? (17:14)
How to spot POOR practices and shop INTELLIGENTLY for kraut. (21:15)
Drew introduces the product line and their ingredients. (23:50)
When you are holding the products in your hands and looking at the label, what one thing makes you the proudest? (33:45)
Featured Guest
- Drew Anderson (@TheGiantDrew) | Twitter
- Cleveland Kraut (@clekraut) • Instagram
Related Links/Products Mentioned
- Cleveland Kraut: Crafted Fermentations - https://www.clevelandkraut.com/
- Clean Fifteen - https://www.ewg.org/foodnews/clean-fifteen.php
- Flash pasteurization - https://en.wikipedia.org/wiki/Flash_pasteurization
- Regular Consumption of Sauerkraut and Its Effect on Human Health: A Bibliometric Analysis - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4268643/
- Sauerkraut: bacteria making food - https://blogs.scientificamerican.com/lab-rat/the-science-of-sauerkraut-bacterial-fermentation-yum/
People Mentioned
- Michael Symon (@chefsymon) • Instagram