The NOM Studios Podcast

How do you actually use LinkedIn to build relationships, generate referrals, and grow your business?

In this episode of the NOM Studios Podcast, Theo Massillon sits down with Beth Granger, LinkedIn trainer, speaker, consultant, and networking strategist, to discuss how professionals can leverage LinkedIn beyond posting content and chasing the algorithm.

Beth shares her journey from graphic designer to entrepreneur, explains why she views LinkedIn as a networking platform first and a marketing platform second, and reveals practical strategies for creating better business conversations, stronger referral partnerships, and meaningful professional relationships.

Whether you're a business owner, entrepreneur, salesperson, speaker, or professional looking to grow your network, this conversation is packed with actionable insights you can use immediately.

Context: Beth Granger helps professionals build stronger business relationships through strategic networking, LinkedIn optimization, and more effective conversations that lead to opportunities, referrals, and long-term growth. 

Timeline Highlights

00:00 Introduction & Meet Beth Granger
00:53 From Graphic Designer to Business Owner
01:46 What Beth Actually Helps Clients Do
02:34 Helping Leaders Have More Powerful Conversations
03:08 Why Variety Keeps Entrepreneurship Exciting
03:51 Risk Taker or Opportunity Seeker?
04:39 How Beth Started Her Business During a Tough Job Market
06:12 Adapting and Finding Opportunities as an Entrepreneur
07:03 What "Exactly What to Say" Means
08:02 Reconnecting With Your Network Without Selling
09:01 One Simple Shift for Difficult Conversations
10:08 The Biggest Mistake People Make in Sales Conversations
11:00 How Beth Became a LinkedIn Specialist
12:13 Why LinkedIn Is a Networking Tool First
12:51 The SPAC Method for Better Referral Networking
15:00 A LinkedIn Search Strategy Most People Don't Know About
16:12 How Beth Started Building a Speaking Career
18:20 Speaking at Universities & Becoming a Professional Speaker
18:50 Why Beth Prefers Smaller Audiences
20:06 Lightning Round: Trust Your Gut or Trust the Data?
20:39 Why Beth Would Pick Up the Phone Instead of Sending an Email
21:10 LinkedIn DM vs Face-to-Face Coffee
21:26 Final Thoughts & Closing Conversation

Ready to share your story with the world?

NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content.

Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co to book your recording session today.

Let's amplify your voice together!

The nonprofit sector is facing a quiet, devastating crisis: community demand for services is at an all-time high, but traditional donor funding is drying up. Most struggling organizations try to solve this by working harder to "stand out"—unwittingly competing for the exact same shrinking pool of donor dollars.

That strategy is a trap.

In this episode, Kelli-Anne Cerrini (Marketing Manager at Cerrini & Associates and the Nonprofit Resource Hub) breaks down why hyper-competition is killing your growth, and reveals The Collaboration Playbook—a blueprint to unlock massive hidden resources in your local community without spending a dime.

Ready to share your story with the world?

NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content.

Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co to book your recording session today.

Let's amplify your voice together!

What’s the difference between having a job… and building a career that actually fulfills you?In this episode of the Nom Studios Podcast, Theo Massalon sits down with career coach and professional development lead Sasha Calix to talk about career burnout, purpose-driven work, career pivots, layoffs, networking, side hustles, and what professionals REALLY struggle with when trying to transition careers.After spending 15 years in fashion and graduating from Parsons School of Design, Sasha transitioned into education and career development, where she now helps professionals reconnect with their purpose and secure opportunities aligned with who they truly are.If you’ve ever felt stuck, burned out, lost in your career, or unsure about your next move — this conversation is for you.

Ready to share your story with the world?

NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content.

Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co to book your recording session today.

Let's amplify your voice together!

Life doesn’t warn you before everything changes.In this episode, Maggie opens up about losing her husband to cancer while raising a baby—and how she found the strength to keep going when everything felt uncertain.This conversation dives deep into:

• What grief actually feels like (beyond what people see)
• The reality of healing while still showing up every day
• How acceptance—not avoidance—became her greatest strength
• Rebuilding your life when nothing goes as planned

Her story is raw, honest, and powerful—and a reminder that even in the hardest seasons, growth is still possible.

“I didn’t know how I’d get through it… I just kept going.”If you’ve ever felt stuck, overwhelmed, or forced to start over—this episode will hit home.

Tap in and hear the full story. 

Ready to share your story with the world?

NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content.

Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co to book your recording session today.

Let's amplify your voice together!

Dr. Taylor Darling served three terms as NYS Assemblywoman for the 18th Assembly District before answering the call to run for U.S. Congress representing CD4 in Nassau County. In this conversation, she gets real about affordability, healthcare, immigration, and what it actually means to show up for the people. This one will change how you think about public service.

SHOW NOTES

In this episode of The NOM Studios Podcast, Theo sits down with Dr. Taylor Darling - former NYS Assemblywoman, three-term representative of the 18th Assembly District, and current candidate for U.S. Congress (NY-04).

Taylor didn't plan any of this. She went to Greece, came home, and two days later she was running for office. Six years later, she's taking the fight to Washington.

In this conversation, they get into:

• How a trip to Greece in 2018 changed the trajectory of her life and career
• What it felt like to unseat an incumbent and win her first race
• Why she's running for Congress now and what the community is actually asking for
• The affordability crisis hitting Long Island families hardest
• Immigration, healthcare, and public safety in CD4
• How she navigates the brutality of politics while staying grounded
• Her ADHD diagnosis and how neurodivergence is actually a superpower in this work
• Hot takes on bipartisanship, social media, and whether politicians care more about reelection than results
• What she'd tell 16-year-old Taylor today

Taylor's approach to public service is simple: ask people what they need, then go get it. No fluff, no ego, just results.

Connect with Dr. Taylor Darling:Instagram: @taylordarlingWebsite: www.taylordarlingny.comVolunteer or donate at taylordarlingny.com

Recorded at NOM Studios | Garden City, NY

www.nomstudios.co

Ready to share your story with the world?

NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content.

Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co to book your recording session today.

Let's amplify your voice together!

Most people are using AI for marketing completely wrong—and it's costing them hours every day.

If your prompts start with "Act like a marketing expert," you're leaving 80% of AI's power on the table.

In this solo episode, I'm breaking down the exact hyper-specific prompt framework I used to build my agency from $0 to $150K in less than 12 months using Claude AI.

WHAT YOU'LL LEARN:

- Why most AI prompts fail (the vague prompt problem)

- The 4-layer hyper-specific prompt framework

- How to turn AI from a content generator into a strategic system

- Real examples: Setting up AI projects for email marketing

- The 3 biggest mistakes people make with AI projects

- How to save hours per week with proper AI systems

- Step-by-step guide to building your first hyper-specific AI project

KEY INSIGHT:

AI isn't magic—it's 80% preparation, 20% execution.

Stop asking AI to "figure it out." Give it your expert system to execute at scale.

Instead of: "Write me marketing emails"

Try: "Write 5 cold email variations optimized for 40%+ open rates using these subject line formulas, body structures, and CTA patterns"

See the difference? That's specificity.

THE 4-LAYER FRAMEWORK:

Layer 1: Exact role with specific expertise (not "marketer" but "B2B SaaS email marketing strategist")

Layer 2: Specific tasks with measurable outcomes (5 variations, 40%+ open rates)

Layer 3: Framework and methodology to follow (exact formulas and structures)

Layer 4: Examples of success (show AI what good looks like)

ABOUT THE HOST:

Theodore Massillon is the founder of NOM Studios, a digital marketing agency that scaled from $0 to $150K in less than 12 months using AI-powered systems. He specializes in helping businesses leverage Claude AI and ChatGPT for enterprise-level marketing results.

CONNECT:

LinkedIn: linkedin.com/in/theodoremassillon

Instagram: @theodore.massillon

Website: nomstudios.co

ACTION STEP:

Spend 1 hour today documenting ONE process you do repeatedly. Turn it into a hyper-specific AI project this week. Then DM me your results—I want to see you succeed.

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New episodes drop every week.

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TAGS: AI Marketing, Claude AI, ChatGPT, Marketing Strategy, Digital Marketing, AI Tools, Content Marketing, Marketing Automation, Agency Growth, Entrepreneurship, AI Prompts, Marketing Tips, Business Growth, Productivity, Small Business Marketing

Ready to share your story with the world?

NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content.

Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co to book your recording session today.

Let's amplify your voice together!

How do you scale career readiness when schools are understaffed

and underfunded?

Beth Bucheister's Career Day Inc. has reached 12,000 students by

bringing 600+ professionals directly into schools—with zero cost

to districts.

In this episode, Beth shares the choice-based model that lets

students pick their sessions, how they train professionals, and

real outcomes: students landing FBI internships, winning scholarships,

and discovering careers they never knew existed.

If you're an educator or administrator looking for a career guidance

model that actually works, this is your blueprint.

Key Stats: 12,000 students | 600 professionals | 25 programs |

$12K in scholarships

Connect: [email protected]

Ready to share your story with the world?

NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content.

Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co to book your recording session today.

Let's amplify your voice together!

When a Type 1 diabetic's life changes after spine adjustments, he becomes a chiropractor.

Dr. Mark Levitan shares his journey from selling life insurance to practicing chiropractic for nearly 40 years, all because spine adjustments stabilized his diabetes when traditional medicine couldn't help.

This episode explores:

• How spinal health affects the entire nervous system
• The real science behind chiropractic (it's not just back pain)
• Why 80% of newborns have spinal subluxations from birth
• Gentle chiropractic techniques for children
• The difference between vitalistic vs. mechanistic healthcare approaches
• Technology evolution in chiropractic over 4 decades

Key insight: The spine houses your spinal cord, which controls 40 trillion cells through nerve communication. When vertebrae shift out of position, they interfere with brain-body communication, affecting everything from digestion to immune function.

Dr. Levitan explains why even chiropractors get adjusted weekly and how his "release your brakes" philosophy helps patients understand that subluxations are like driving with the emergency brake on.

Contact Dr. Mark Levitan:Practice: Levitan ChiropracticLocation: East Northport, NYWebsite: LevitanChiropractic.com

Recorded at NOM Studios

Ready to share your story with the world?

NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content.

Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co to book your recording session today.

Let's amplify your voice together!

When a certified strength coach destroys intermittent fasting and CrossFit myths, you listen.

Aja Campbell, NSCA Certified Strength and Conditioning Specialist, delivers hard truths about why intermittent fasting works for men but can wreck women's hormones, and what's really wrong with CrossFit programming.

This episode covers:

• The physiological differences that make IF harmful for women
• Why women need to eat before training (cortisol and glycogen explained)
• CrossFit's programming problems and community exclusion issues
• The brutal CSCS certification with a 70% fail rate
• Teaching advocacy skills to young women of color
• Career pivot from publicist to professional strength coach

Key takeaway: Women don't pull muscle glycogen the same way men do - we need fuel to perform optimally.

From coaching high school athletes at Mary Louis Academy to dreaming of WNBA training roles, Aja breaks down the science behind effective female training while calling out industry myths that harm women's health.

Connect with Aja Campbell:Practice: Atta Girl NYInstagram: @ajacampbell21Website: attagirlny.comCurrently accepting new clients for in-person, remote, and hybrid training

Recorded at NOM Studios

Ready to share your story with the world?

NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content.

Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co to book your recording session today.

Let's amplify your voice together!

When your Haitian mom puts you in therapy in the 1990s, you know she's ahead of her time.

Licensed therapist Grace Lamour takes us through her mental health journey - from being one of the few kids in therapy in elementary school to becoming a clinician serving Black and Brown communities today.

This conversation gets real about:✓ Why only 4% of therapists are Black or Brown✓ The uncomfortable truth about therapy work✓ Breaking generational curses in immigrant families✓ Family pushback on mental health treatment✓ Balancing spirituality with mental health✓ The savior complex in mental health professions✓ Self-care strategies for therapists✓ Setting boundaries with friends and family

Grace doesn't sugarcoat the healing process: "You're not going to like me," she tells clients upfront. "Healing isn't butterflies and rainbows - sometimes you'll leave wondering why I asked you that question."

From working with kids kicked out of preschool to running her own practice across four states, Grace shares the real challenges and rewards of mental health work in underserved communities.

Connect with Grace Lamour:Practice: The Glamour MethodWebsite: TheGlamourMethod.comEmail: [email protected]Licensed in: NY, FL, MD, VA

Currently accepting new clients for individual therapy sessions.

Hosted at NOM Studios

Ready to share your story with the world?

NOM Studios offers state-of-the-art podcast recording facilities in Long Island where we handle everything from filming to editing – you just bring your content.

Follow us on YouTube (@NOMStudiosNYC), Instagram (@_nomstudios), and LinkedIn (NOM Studios) for more inspiring conversations, or visit www.nomstudios.co to book your recording session today.

Let's amplify your voice together!