A writer in Dallas, a designer in Amsterdam, and one WhatsApp message after the 2021 Ryder Cup—that’s how Normal Sport began. Kyle Porter and Jason Page share the wild, honest story of how it all started and what they’ve learned building a creative business that’s equal parts humor, heart, and golf.


0:00:00 – Cold open: “We’re kind of doing it live.”
0:01:00 – Jason lands in Texas — culture shock & big highways
0:03:00 – Jason’s background: design school, illustration, and golf jumpsuits
0:07:00 – The indie-golf world and early work with NLU & Shotgun Start
0:09:30 – How Kyle & Jason met — and the first “Normal Sport” idea
0:12:30 – The 2021 Ryder Cup text that started everything
0:15:00 – Making the first Normal Sport book in six weeks
0:20:00 – Blowing $50K on book #2 and learning from it
0:31:00 – Turning the project into a newsletter & business
0:40:00 – The vision, mission & the sheep with side-eye: defining Normal Sport

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