We kick off episode one by giving kudos where it's due (spoiler: someone actually won $1M from a Super Bowl AI promo and no one seems to care).
Then we get into the current state of LinkedIn:
The rise of “comment to get the asset” bait
The performance math behind it (yes, we did the math)
What happens when you don’t deliver
And yes... we talk about that “boobs on LinkedIn” guy
This episode is basically a tour through all the unhinged parts of the B2B content economy and we barely scratched the surface.
00:00 — Cold open & show intro 00:50 — Kudos: Kaylee Edmonson wins $1M (Perplexity Super Bowl) 04:13 — “Boobs on LinkedIn” post 06:07 — Satire on LinkedIn (Ken/“CEO” bits) 09:06 — “Engagement ransom”: the comment-to-DM trend 13:04 — Why creators do it (reach mechanics & Joseph’s ad library) 17:11 — Reach vs. principle (Eric Siu example) 22:31 — Overuse, backlash, and brand risk 27:21 — Recycled Virality — copy-paste culture, memes vs. plagiarism, rage-bait & AI fakes 37:03 — Growth Hacks or Grift? — pods vs. communities, DM fishing, “comment games” etiquette 42:50 — Platform Pain — LinkedIn notification overload rant 45:03 — Wrap up-------------------------
📲 Connect with the hosts:
Tim Davidson – linkedin.com/in/tadavidson41
Tas Bober – linkedin.com/in/tasbober
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