The Notorious Thought Leader

Thought leadership is about sharing unique perspectives and extensive experience with the world. And there are so many leading experts out there who are yet to spark conversations in their space. But unfortunately, things like lack of focus, unclear impact, and vulnerability are holding them back.
 
In this episode of the Notorious Thought Leadership podcast, our host Erin Balsa welcomes Laura Fravel, an executive branding and communications coach and thought leadership advisor. They talk about the most common hurdles in thought leadership, why courage is vital, and how to stick to your main storyline as a brand or a leader.

Thought leadership is all about creating valuable content that establishes you as an industry expert. And the goal is to educate your audience through unique insights and ideas. But it requires a deep understanding of your customers' inflection points and challenges.

In this episode of The Notorious Thought Leader podcast, our host Erin Balsa welcomes John Short, the CEO of Compound Growth Marketing. They discuss what thought leadership is about, different strategies for strong thought leadership, and the importance of understanding inflection points.

Thought leadership is a play for relevance, says our guest. But standing out in a highly competitive space such as B2B is a tricky endeavor. Therefore, company executives and field experts must acknowledge that becoming a thought leader is a marathon, not a sprint. And for those who are change-averse, it is better to reconsider their desire to become one.

In this episode of The Notorious Thought Leader, Sonja Jacob, the head of Global Content Strategy at Meta, joins Erin to discuss thought leadership. Sonja shares her take on thought leadership, what makes for a successful content writer, and how to build a content strategy leading to long-term success.

A content creator is someone who creates entertaining or educational material that is expressed through a medium or channel. And professional content creators go beyond creating and publishing digital content and use that content to build an audience and generate revenue. 

However, sometimes, especially with B2B content, you have too much to create, and so your editorial planning is unfocused and hurried. This leads to generic, uninformed, and uninspired content, and your efforts do not lead to conversions or revenue. 

In this episode of Notorious Thought Leader, our host Erin Balsa welcomes Brooklin Nash, the co-founder of Beam, a content creation agency. Brooklin explains how Beam can keep your B2B content interesting and help you sell. Brooklin and Erin discuss thought leadership, creating good content, and what can help you shape your messaging.

In this episode of The Notorious Thought Leader, Michele Linn, the founder of Mantis Research, explains how research reports can help your business build thought leadership. Michele and our host Erin Balsa answer frequently asked questions and share first-person learnings.

Thought leadership is often perceived as a process where you share your expertise with the world. 

But thought leadership is not just about having big ideas; it's also about creating a community based on your beliefs and thoughts.

In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Devin Bramhall, a marketing advisor, a TEDx organizer, and a speaker trainer. They dive deep into the concept of thought leadership, how it intertwines with content marketing, and why it's important to tell people what you stand for.

Artificial intelligence is the future. And it's impacting just about every industry you can imagine, including marketing. 

But what’s the impact on thought leadership? 

Despite what some people fear, AI can’t fully replace humans. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Ben Pines, the director of Content at AI21 Labs. They discuss thought leadership, the importance of a digital detox, and why AI can't replace expert writers.

Thought leadership marketing is the new marketing buzzword. And since it’s one of the most effective ways to elevate a content marketing strategy, everyone wants to be in on it. 

But not all companies should do thought leadership marketing. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Christopher Fox, the founder and managing partner of Syncresis. 

They talk about what thought leadership really is, why it’s not for everyone, and the difference between subject matter experts and thought leaders.

Thought leaders are influencers in their niche, and their community recognizes these notable experts for their unique ideas and valuable insights.

But can anyone become a thought leader? 

In this episode of the Notorious Thought Leader, our host Erin Balsa welcomes Diego Pineda, the founder of Thought Leadership Marketing. They chat about thought leadership, becoming a reputable thought leader in your industry, and Diego's Solo Thought Leadership framework.

In B2B marketing, we constantly see buzzwords fly around. And it seems as soon as a term brings value to marketing, it gets overused and outdated.

But what does that mean for the term “thought leadership”? How does this term play a role in marketing right now?

Steve Watt, the Director of Market Insights at Seismic, is our guest on this episode of  The Notorious Thought Leader. Steve discusses what thought leadership is not and the difference between a thought leader and a subject matter expert. Steve also explains how companies and their employees can be thought leaders and what businesses should do to encourage their team members to pursue it. Finally, he shares what high-quality content is and the types of formats he mainly creates for LinkedIn.