The Notorious Thought Leader

Is being a thought leader and a subject matter expert the same? That is the question we ask every guest. Of course, opinions differ, but that makes the discussion even more exciting. Therefore, we'll continue expanding on the topic. According to our guest today, a thought leader is an expert in their field that shares their experience with their specific community.

Chima Mmeje, the founder of Zenith Copy, is our guest on this episode of Notorious. Aside from discussing thought leadership, Chima shares her professional journey from working for a content mill to becoming an entrepreneur. She discusses the poverty mindset and how it influenced her approach to money today. Chima also explains how she creates content and why writing a brief is such a critical part of it.

Thought leadership is another popular buzzword in the B2B marketing space. But even though it’s a buzzword floating around, it’s still critical for business growth. And very few companies know how to approach it. 

In this episode, Tracey Wallace, the Director, Content Strategy at Klaviyo, joins Erin to share her perspectives on what thought leadership means. Tracey pinpoints what it takes for an individual to be considered a thought leader. And she also outlines how thought leadership and content marketing can work together. 

During the conversation, Tracey breaks down the key elements of content that build trust and stresses the importance of repurposing content. They also touch upon the difference between communicating with executives and prospects and how mastering the skill of strategic communication and cross-collaboration can positively influence a content marketer's career.

Lots of people call themselves category creators. But are they really?

In this fifth episode of The Notorious Thought Leader podcast, Kari Hanson, VP of Marketing at Spiro, joins Erin Balsa to:

• Explain the difference between coining a term and creating a category
• Share how she helped create the Identity Governance category at SailPoint
• Chat about content that builds credibility and thought leadership

“Thought leadership is about building credibility behind your opinions and views in a specific market.” 

- Kari Hanson, VP of Marketing at Spiro