Since 2010, Jen has been a leader in eco-friendly, cruelty-free beauty. At Truth Beauty, she pioneered a clean beauty concept store, as well as grew a national online brand, fostering strong relationships with brands like Indie Lee, Kosas, and Graydon early on, before 'clean' became cool. Her curation continues to set Truth Beauty apart in the market, driven by her personal commitment to clean living. She is a fierce supporter of female entrepreneurship and is committed to sharing her knowledge with the next generation of leaders. Outside of her professional experience, she is a single mother to 15-year-old twins, loves yoga and equally loves cooking and eating.