The Nursing Home Podcast

Tzvi Schwartz, certified EOS Implementer, explains that if a leader must motivate employees it means that they don’t have a clear vision, their employees don’t share their core values, or their employees aren’t in the right seat.

The concept of a vision refers to who a company is and where exactly it is going every day.

This doesn’t have to be a grand, altruistic plan. In fact, it will be obvious if a company’s vision is contrived or insincere and they will inevitably attract employees who do not align with their true mission or culture.  

Despite how good people look on paper, they will not be a good fit, if their core values are not congruent with those of their workplace.

If employees remain uninspired despite a clear communication of company vision, it means that they are not the right people.

Finally, Tzvi states that if people aren’t placed in the right position, or seat, at their company they will do poorly.

Simply moving an employee to a different position may increase their productivity significantly.

 

FOLLOW TZVI!

• LinkedIn
• Email
• Phone: (917) 538-8676
• Read Traction!¬†

 

RELATED EPISODES

• Ep. 35: Support Your Nursing Home Staff During Coronavirus Outbreaks
• Ep. 17: Staffing, Retention and Vendor Relations with 3rd Generation Operator; Mark Kaszirer¬†
• Ep. 16: Selling Your Nursing Home in Today's Complex Marketing Climate with Joe Goldberg¬†

Nathan Berger, Chief Technology Officer of DigaCore, explains that most outsiders to the trade, such as nursing home operators, are often confused about what ‚ÄúIT‚ÄĚ actually does and doesn't do. ¬†

IT covers the internet and computer infrastructures. 

Without the help of an IT company, nursing home technology systems will likely be designed poorly and operators will lose  lots of valuable time supervising repairs.  

Unlike many other IT companies, DigaCore offers its services at a flat-rate model which means that there is no extra, by-the-hour cost for repairs. 

Their whole business model centers around installing things right the first time or at least fixing them as quickly, efficiently, and permanently as possible. 

DigaCore also understands that Nursing Homes usually do not have large budgets to work with and focuses on bringing cost-effective technology to clients.

LEARN MORE ABOUT NATHAN AND DIGACORE!

• Digacore.com
• LinkedIn
• Basic Buying Guide

RELATED EPISODES

• Ep. 65: Content Marketing In Senior Care
• Ep. 39: Administrators Speak Up; Time For a Change!
• Ep. 16: Selling Your Nursing Home in Today's Complex Marketing Climate with Joe Goldberg

Yitz Rubin, Director of Business Development at Renewal Rehab, is relatively new to the healthcare industry. Having been in sales for ten years he has done his fair share of outbound marketing. 

These traditional sales techniques such as cold calling and mail and email blasts work by the principal that if something is done persistently enough you will begin to see results. 

This method differs wildly from content marketing which involves creating valuable content that will establish a relationship with a desired audience and retain their attention on its own. 

Chicago’s healthcare market is unique from many others in its practices of relationship building and maintaining which are built upon a foundation of mutual trust. 

This means that the ancillary companies in the field often don’t hire any sales or marketing departments. 

While this dynamic is extremely beneficial and has allowed such companies to breach the hundred million range, it only extends as far as the Chicago area. 

It is Yitz’s hope with his Spotlight series to reach beyond this geographical barrier and break into the billion range. 

 

LEARN MORE ABOUT YITZ, THE SNF SPOTLIGHT SERIES, AND RENEWAL REHAB!

• RenewalRehab.com
• SNFspotlight.com
• LinkedIn
• Call Yitz: 312-838-0077

 

RELATED EPISODES

• Ep. 62: Social Media Marketing for Nursing Homes
• Ep. 52: Investors Focusing On The Senior Care Space - LinkedIn Best Practices
• Ep. 45: Make the Phone Ring With Google Ads

Shmuel: What about the fact that this vaccine was developed so quickly? Shouldn't we be concerned that it was developed too quickly? 

Katherine: No. 

This is a different type of vaccine. It's an mRNA vaccine which can be developed efficiently in a much shorter time frame. 

Shmuel: When they started working on a vaccine, did they know it would take this quickly? 

Katherine: It's not earth shattering news. In the research community at least this was already known. 

Shmuel: Should we be concerned about long term side effects? 

Katherine: There's always a risk of a long term side effect and that's something can develop later on. But based on the research that was done, we're not expecting serious side effects. 

Shmuel: Can someone get vaccine even once vaccinated? 

Katherine: You can't get Covid from the vaccine and it's really unlikely that you'll get it once fully vaccinate but it's still possible. 

Shmuel: Have you seen seniors in the nursing homes suffer from social isolation? 

Katherine: It's really hard for the seniors and the staff are doing all sorts of innovative things to keep the residents connected to the world. 

FaceTime. Outdoor visits. Window visits. 

But at the end of the day it's not the same as pre-Covid.  

 

You Can Help

If you have any extra tablets at home, bring them to your local nursing home. Call them up and ask what you can bring them. 

 

RELATED EPISODES

• Ep. 58 The COVID Vaccine Trial From A Participant's Perspective
• Ep. 57 Should I Get the Covid Vaccine?
• Ep. 56 Phone Calls Help Alleviate Loneliness in Nursing Homes
• Ep. 55 Fighting Loneliness With Laughter Yoga

Why did I start this podcast? 

It's actually pretty simple. 

I started the podcast to find the answers to basic questions that weren't showing up in the Google results. 

I was only finding flowery and jargon-filled content but nothing that spoke to me in a practical way telling me what to do.

The Nursing Home Podcast was created to fill this void.

I've received so many beautiful messages from owners, administrators, and those working in nursing homes telling me how they listen to the show on their commute to work or share pieces with their coworkers.

This makes it all worth it :)

Google is apparently noticing this as well as we are rating really well organically as well! ( Just Google nursing home podcasts and you'll see...)

Shameless Plug

If you service this industry and would like to be featured or sponsor an episode - reach out to me.

• [email protected]¬†
• Message me LinkedIn¬†

So let's say it as it is. 

Social media marketing is not magic. 

You don't just press a few buttons, get some engagement and your business soars through the roof. 

It's not that simple. 

A good content strategy does give you a fantastic way to provide value and engage with your target audience. It will encourage them to take the next step you'd like them to take. 

This can mean applying for a job, coming for a tour, writing a nice review, or whatever you're focusing on at the time. 

Know The Turf

Facebook

Facebook is great to potential residents, their adult children/decision-makers and even some of your staff in more rural areas. But Facebook is pay to play and without boosting (paying) your content you will likely see little traction.

Facebook is great for posting jobs - especially for nurses and CNAs. Generally, they're on Facebook and will notice those posts.

Facebook is for residents and their adult decisions maker children.  Staff of rural communities will be there as well. 

Instagram

Instagram is great for displaying company culture. 

Some facilities have 0ne employee who takes over the account for the day to give a glimpse into what it's like to be a part of the team to attract new staff to the team. 

Twitter

Twitter? Not really. 

Maybe for the CEO or for a large brand to influence government policy and regulations. But for hiring purposes as well as census building it probably won't do too much. 

Final Words

Don't focus on the shiny things. Stay focused on what's working and double down on it. 

Follow Wendy! 

• LinkedIn
• SparkrMarketing.com

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RELATED EPISODES

• 47 - Senior Care is Waking Up! with Brian Wallace
• 37 - What Should I post on Linkedin? with Moe Rabi
• 12 - LinkedIn Content Marketing with Shane√© Moret

Caleb York is the Channel Development Manager for VirtueSense and joined the company as a result of witnessing the ineffectiveness of other fall-prevention technologies during his time working at the University of Michigan Health System.

While other industries have successfully become more automated and as technologically advanced, healthcare continues to lag behind. 

Most senior care facilities find it extremely difficult to purchase vital technologies with the potential to save lives because they are already struggling just to stay afloat. 

Though fall prevention technologies such as pressure pads and bed alarms are used in many senior care facilities, these are often loud, disrupting, and have been known to give just as many false as they do legitimate alarms. 

While more advanced fall-prevention technology systems such as camera-based monitoring do exist, these are only designed to be used as a means to determine how falls typically occur. 

VirtueSense utilizes an infrared depth sensor piloted by an AI and is trained with over 1.5 million hours of patient data. It's able to recognize bodily mechanical errors that typically result in falls and prevent them on the spot. 

Once the AI observes that a patient is likely to fall, it sends an alert, via an app, containing their room number to a nurse who can then catch the patient before it is too late. 

Rather than only helping to clean up falls, this advanced system predicts and prevents such adverse accidents before they can happen. 

LEARN MORE ABOUT CALEB AND VIRTUESENSE!

LinkedIn: https://www.linkedin.com/in/caleb-york-524584155/ 

Website: https://virtusense.ai/ 

RELATED EPISODES

• 52 - Investors Focusing on the Senior Care Space - LinkedIn Best Practices
• 51 - Solving the Staffing Challenge in Nursing Homes
• 49 - Better Care Coordination; Real Patient Choice
• 34 - Detect Coronavirus 2 Weeks Before Fevers Surface!

Remember the good old days with the town doctor came to your house when you weren't feeling right? 

Didn't think so. 

But there was a time when that was the norm. The advances of medicine have moved that experience to the doctors practice we're all his tools are available to him.

Well what if you could get the best of both worlds? The top quality physicians providing excellent care in the home setting. 

Now with Heal, this has become a reality. 

Heal doctors serve as clients’ primary care physicians while also remaining much more available and accessible than regular PCPs. 

Heal doctors also provide quality over quantity, with average initial appointments ranging 90 minutes in length.

Heal doctors are able to physically observe the actual environments and living spaces of their patients, they are able to provide much more realistic and accurate diagnoses and treatment plans.  

LEARN MORE ABOUT HEAL AND NICK!

Website: https://heal.com/about/

LinkedIn: https://www.linkedin.com/in/nickdesaiheal/ 

As a certified Alzheimer's disease specialist and expert in contested files with a masters in social work, Stephanie has had significant experience in the types of situations that can occur when people haven’t prepared for getting old. 

These situations might include everything from self-serving relatives attempting to wheedle funds by invoking healthcare proxy and power of attorney documents to family disagreements regarding who should care of an older relative.

Stephanie states that people don’t usually start planning for aging until they have had children.

 Even then, these plans are often limited to nonspecific, generalized legal documents that designate only the most basic physical care preferences and fail to take into account the individual’s identity at large. 

Her guide outlines the correct stages that should be taken to approach aging including questions that should be initiated in families and documents that should be created such as a living will. 

The latter can serve as a place to specify how the senior’s money should be distributed for their care and to whom. 

Finally, In order to recognize a resident or patient by their unique identity rather than their diagnosis, senior care facilities can personalize that person’s surroundings by introducing sensory components such as music, scents, or pictures that possess meaning and familiarity for them.

FOLLOW STEPHANIE!

Book: https://stephanieerickson.ca/book/

Website: https://stephanieerickson.ca/

YouTube: https://www.youtube.com/channel/UC6zKUK52FgZ3G7Lrm4Mg7WQ

LinkedIn: https://www.linkedin.com/in/stephanie-erickson-1722229/  

Having worked in biotechnology and pharmaceutical manufacturing for the last decade, Andrew is no stranger to the type of studies that have been employed to test the recent surge of COVID-19 vaccines.

After deciding to volunteer in one of these studies, Andrew filled out a survey expressing his interest and was contacted a few months later by a representative from AstraZeneca. 

On the day of his appointment at the pharmaceutical company, Andrew received a regular medical exam before being given the first shot of the study.

The injection was either the active vaccine or a placebo and this knowledge will be withheld from Andrew until the completion of the study two years from now, or if he decides at any time to opt-out. 

The placebo is included in the study to discourage participants from altering their day to day behavior as they might if they knew for sure it was the actual vaccine they were receiving.

Andrew states that he has not experienced any side effects other than the regular muscle ache usually present after a flu shot. Furthermore, the AstraZeneca vaccine was approved in the U.K. just this week and the first doses are set to be administered on Monday.

RELATED EPISODE

EPISODE 57 - Should I get the Covid Vaccine?