The Nursing Home Podcast

Normal humans make decisions based on the recommendations of their friends and social circle. They will make serious financial and health decisions based on their peers opinions regardless of their level of expertise. 

This leaves the opportunity for providers share actual valuable content to your target audience and you'll become that trusted peer that they'll turn to for help and guidance 

If you create real content that people actually want to see and share, you'll cultivate a following that trusts you. Additionally, you may start getting some earned media attention which will further grow your trust points online. 

Even if that doesn't happen, but a quick Google search will reveal your Google reviews AND your own content. Take the opportunity to control that experience. 

Follow Brian!

• NowSourcing - NowSourcing is an award winning nationally recognized infographic design agency. Founded in 2006.
• Linkedin¬† - check out Brian on LInkedIn for all his latest content.

Shmuel: Can you really do effective therapy remotely without any physical contact? 

The Guttmanns:   We were actually somewhat surprised at how well it worked out. In the past, we were able to successfully implement teletherapy for our out-of-town clients. However, we had the luxury of planning for it properly by having an initial in-person session to prepare them for the remote sessions. 

Covid-19 did not give us time to prepare and this presented several additional challenges including: 

• the technology
• additional prep work for the therapists
• equipment availability
• an assistant to help the patient in person

The bottom line is that it's really so rewarding when this all does go well. Teletherapy can significantly support an ongoing therapy process and was never intended to completely replace the in person therapy sessions. 

If in-person sessions is not an option, then we have to explore how we can maximize this form of therapy until it's once again possible to do them in-person.

Resources for this Episode

• My other podcast (which I'm not promoting :) - The Love Your 9 to 5 Show
• Www.handsonotrehab.com
• Www.handsonapproaches.com - Discount code SNF15 for $15 off the course
• Www.instagram.com/handsonapproaches
• Podcast: https://handsonapproaches.com/quiet-the-noise-podcast/

Even if you're ranking really well organically, you still need to have paid ads. This is especially true on a mobile device where you will not even see the organic results 'above the fold'. 

There are 4 paid ads that show up before all the organic results show up.

Can paid ads actually increase your census today?  Yes!

You can have Google ads showing in specific locations and after a few days the campaign  will be optimized further. It gets smarter and smarter as time goes on. 

Call Extension Ads - these are Google Ads that go directly to your admissions' phone. This is the hottest lead possible. The person just looked you up online, clicked on your ad and is now calling your phone. You just gotta be sure that someone is really there to answer the phone. You can't afford  to miss the call!

If you get a contact form, call within 3 minutes because most likely this person filled out the form for other sites as well. 

Learn More About Karina and Her Work!

• SeniorCareClicks.com
• Linkedin¬†

 

 Meet the Founder

Charles Mann - founder at Accushield - was steeped in the world of senior care since his early childhood when his dad opened up one of the earliest assisted living facilities in Atlanta, Georgia. 

Around 10 years back, Charles wanted to create a facility that would help bridge the gap between nursing homes and assisted livings. 

Once involved in 'boot on the ground' operations of the ALF world, Charles identified the need to address visitor management. There had to be a better way than the paper check in system. 

Hence the birth of Accushield - an electronic check in system that provides a better way for facilities to manage their visitation process. 

Additionally, we get to meet Josh Harris, director of sales for Accushield, as he shares his 'why', the reason he loves selling this service to the facilities in the senior care space. 

Special Offer!

Mention that you heard of Accushield on The Nursing Home Podcast for a 10% discount! Restrictions apply. 

Learn More

• Accushield.com

 

In this episode, we meet the founder and CEO of Athene Telehealth, Freida Srisuk. 

Freida is best equipped to address nursing home marketing because of her extensive background as a clinical liaison on the nursing home side and managing a hospitalist group on the hospital side. 
 

So here’s the short version of Freida’s response:  the short answer is yes, case managers are an important factor and these things are important as well.

• do what‚Äôs best for the patient
• have outstanding clinical outcomes
• educate your clinical team on the role census plays in the operations of the facility
• and then your hospital relationships will help you build an even stronger census.¬†

Learn More About Freida and Athene Telehealth

• [email protected]
• AtheneTelehealth.com¬†

 

*** We apologize in advance for the audio quality in today's episode. It was recorded remotely but was too good not to share. ***

In today's episode, we meet Kathy Parry - The Resilience Expert, who helps professionals stay energized, engaged, and effective especially during disruptive and traumatic events.

Kathy shares the science behind responding to unexpected traumatic events. There are critical issues that are bubbling beneath the surface and are being suppressed to enable coping with the issue at hand. 

However, if not dealt with it will grow and fester until the point of breakage. 

Kathy compares it to a rubber band being stretched and stretched. As long as it's intact, the stress creates lots of potential energy, but if stretched a bit too far the rubber band (our healthcare workers) can snap. 

Some nursing homes and hospitals are addressing this head-on and have made resources available to their staff to ensure they are in a good place mentally and physically.  

It's imperative that this is a focus area even or especially in times of crisis like these days, to ensure the safety and well being of our healthcare staff, and by extension, our patients and residents. 

 

Reach out to Kathy

• [email protected] - for your free downloadable resilience toolkit!¬†
• KathyParry.com

Brianne Schmitz actually graduated college with a music therapy degree and started doing music therapy in a nursing home. 

When the administrator noticed her interest in the business end of the operations, she was encouraged to pursue this.

Brianne is uniquely equipped to fully understand the journey and the subtleties of the resident experience having entered the role from the softer, music therapy side. 

In this episode we meet Michael Citronenbaum of Unclaimed Financial, a company that finds money that's rightfully theirs. These funds are from unclaimed insurance claims, forgotten accounts and other sources. 

Today we learn about the recent financial assistance programs available to nursing home providers which puts them in a much better financial position for the short term. 

This will enable them to manage some of the immediate financial challenges while managing this crisis.

• HHS - government funding initiative for care providers
• PPP - Payroll Protection Program

Reach out to Michael!

• UnclaimedFinancial.com

In this episode, we meet a nursing home administrator, Nicole Verdon, who passionately share the dedication and devotion of the nursing home caregivers and the lack of adequate funding for even the basic level of care pre Covid19.

A nursing home loses an average of $38/day per Medicaid Patient in Massachusetts. With an average 70% Medicaid census, this business model simply does not work!

It's time for a change!

• Nicole Verdon on LinkedIn
• TNHP episode with Mark Parkinson, CEO of the American Health Care Association.

Robin shares with us the perspective of the surveyor when entering and surveying a nursing home. They have pressure from their managers to complete the survey in a specific time frame (usually 4-5 days). 

The regulation requires that all surveys are completed in 9-15 months and that can be a challenge when a facility is not prepared and ready to go. 

I wait, hope and pray for the day when all surveyors will be on the same page and will work together to ensure the residents receive the highest level care that they truly deserve!

Contact Robin

• Call - (917) 991-1093
• Site - seniorconsultantsny.com