Doing a photoshooting is creating visual storytelling, where every frame becomes a masterpiece that embodies the essence of your brand. These 11 expert tips will help you create captivating visuals that resonate with your audience and elevate your brand's presence!

Maybe you're asking yourself that question: when should I rebrand my company?

How to turn your brand from good to stunning?

Today we’ll talk about merchandising. Few clients asked me my opinion about merchandising! Is Merchandising still alive ? Is merchandising still efficient? Is it still a good idea to invest in merchandising for my company? Let’s see that together!

 Grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

As a branding expert and a networking lover, I am used to meet entrepreneures who are working on their brand.

If you follow me for a while here or on Instagram, you know how I love photoshooting, how I love the creative direction I can do for my clients and how I enjoy being on a set.

Today I wanted to talk to you about language.

Logo, brand, brand identity, brand image, branding

Have you ever thought about your brand fragrance? Have you ever thought creating a specific fragrance for your brand, as a whole sensorial marketing strategy ?How could you translate your brand's smell according to your brand universe?

Preparing and doing a branding photoshoot is still PURE JOY for me ! I spent SO MANY years in studios, working with models and luxury brands in Paris and Geneva as a creative director that I wanted to give you few tips about how to rock your own photoshoot!  Grab a ☕ (or a 🍷) and click on "Play" to discover few tips about this!