The NxT Podcast

These terms are usually used equally, but they don’t have the same meaning, even if with the common use, you basically understand what people are talking about. As every word has a meaning, I was wondering if you knew the signification and the differences between all these words so I decided to dedicate a podcast episode to this!  Grab a ☕ (or a 🍷) and click on "Play" to talk about this!

Brand identity may not only be restricted to a visual identity.

Let's grab a ☕ (or a 🍷) and click on "Play" to get to know more about it and discover the 2 big questions I ask to all my clients in order to build their brand personality!

💬 Want to talk about this episode? Let's chat on Instagram!

For few years now, a new trend is invading the coaching industry: practicing "high ticket" prices. But does paying a huge amount of money always ensure you to get a luxury service? Not sure...

I'm always surprised when I hear that branding agencies still uses "color psychology" in 2023... Because since the day I was graduated, I always refused to apply it to the brands I created 🙂 

So grab a ☕ (or a 🍷) and click on "Play" to get my experience about it!

Branding is consistency... And it is much more relevant when YOU are the face of your brand! Do you embody your brand in the best way possible?

• Chiara Mazzucco

A client asked me this question few weeks ago...

Rebranding always is a huge work on your business image but until they start it, few people realize that it's also a big and deep work on themselves. Whether you are your company's face or not, rebranding your whole business is challenging and you could be surprised by the implications... even in your personal life!

Few questions to ask yourself in order to discover if your company is just a business or a real and powerful brand.

For several weeks now, a new trend appeared - "superfake" products - and poses a lot of challenges to the luxury industry.

Let’s start here!