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A podcast for consultants, coaches and other business owners who want to position themselves as the obvious choice for their clients. Advice and insights from experts on how to achieve visibility, aut... more
FAQs about The Obvious Choice:How many episodes does The Obvious Choice have?The podcast currently has 66 episodes available.
October 14, 2024The real secret to positioning yourself as the expert (it’s NOT what you think!)Do you find yourself competing on price because your ideal clients don’t understand your value? The problem is in your positioning, and the solution is here:My episode of Smashing the Plateau: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis/And here:YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/...more4minPlay
October 06, 2024How much is this worth?Here’s a simple way to calculate the value of a course on email newsletters, as well as to think about the difference between an expense and an investment.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/...more4minPlay
October 04, 2024Best time of day to send email newslettersThis is a quick (and perhaps surprising) answer to the frequently asked question of when you should send your email newsletter.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/...more3minPlay
October 03, 2024The funny way to nail your offersWhen it comes to nailing offers by using an email newsletter, you can learn a lot from stand-up comedians.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/...more4minPlay
October 02, 2024Beware your false idolsCopying your competitors can be tempting but how do you know what to copy and how can you present something to the world that no one can copy?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/...more6minPlay
October 01, 2024Stealing from Frank SinataWhat makes a course about email newsletters so good that anyone would take it twice?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/...more5minPlay
September 30, 2024What your business needs more than leadsFirst, what exactly is a lead? Second, how can you go one step better?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/...more3minPlay
September 27, 2024Does this work in business?There has never been a more valuable time to incorporate personality into your B2B email newsletters (and other marketing). In this video, I explain why your email marketing needs personality more than ever.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/...more9minPlay
September 26, 2024Me and the Playboy bunniesA video surfaced today of me and a group of Playboy bunnies, and it has something to do with writing a personality-driven email newsletter.See the Playboy bunny clip I talk about: https://taleist.agency/banana-party/Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/...more7minPlay
September 25, 2024Is the email newsletter dead?Everything is “dead” if you read magazine headlines, so are email newsletters dead, too?Taleist newsletter on YouTube: https://www.youtube.com/playlist?list=PLkkJMepeKSjUrebKUYIrfYEYRWHbokfDmNewsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/...more5minPlay
FAQs about The Obvious Choice:How many episodes does The Obvious Choice have?The podcast currently has 66 episodes available.