The Obvious Choice

Making a point of surrounding yourself with the right people and source material can make a profound difference. That includes reading success literature.

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Picasso knew a thing or two about marketing, and you can steal this tip from him via novelist Trent Dalton.

Tiny Habits by BJ Fogg — https://www.amazon.com.au/Tiny-Habits-Changes-Change-Everything/dp/0753553244/

Personal Kanban by Jim Benson — https://www.amazon.com.au/Personal-Kanban-Mapping-Work-Navigating-ebook/dp/B004R1Q642/

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If you’re going to the trouble of producing marketing and paying to distribute it, you should take the time to SAY SOMETHING. This is an example of what happens when you don’t.

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What are the dangers of risque email newsletter subject lines for author and reader?

Tom Poland seven-minute podcast: https://youtu.be/cD9wpjRW78Q?si=4AEeXiuN2kxT7ffC

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We can all learn plenty from egg marketing. Here’s why…

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One social media channel beats them all, and you’re probably not using it enough. Maybe you're not even using it at all. You should be using it because on this channel you can be a social media mogul instead of an algorithm slave.

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Would you like ChatGPT to write in your tone of voice or your business’s tone of voice? This prompt elevates ChatGPT beyond bland.

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They might be the digital generation, but here’s why I think we appreciate the internet more.

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Let’s imagine you’re a car salesman with slowing sales because of traffic jams and rising accidents. You won’t believe what this salesman did and how it marked the world.

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You have a moral obligation to your clients, and you might not be fulfilling it. Here’s what that moral obligation is.

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