Every business has competitors who aren’t obvious but who are affecting your conversion rate. Have you factored your “forgotten” competitor into your marketing?

YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/

Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/

Legacy is on the minds of many experts, as Vincent found out when he emailed me.

YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/

Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/

If you’re an expert, there’s a good chance that you’re marketing yourself this way, and that will explain why your marketing isn’t getting the traction that it should.

YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/

Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/

20 per cent of buying decisions (B2C AND B2B) aren’t made on price, but 80 per cent of business owners act as if they are. What should you do to make value, not price, the central consideration for your potential clients?

YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/

Get the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter/

What is the secret to standing out as a category of one so you can set your own price? Napoleon Hill had the answer.

YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/

Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/

An illustration of the importance of having a killer answer to the question “What do you do?” if you want to sign up more clients and haggle less about price.

YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/

Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/

YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/

Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/

When you can't give a genuine and convincing answer to the question "Why you?" your clients will opt for someone who can or they'll make you compete on price.

YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/

Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter

GoodSAM app: https://www.goodsamapp.org/

Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter

The easiest way to test marketing theories in the real world (and why Simon Sinek is a charlatan).

Get your copy of the Taleist newsletter direct to your inbox at https://taleist.agency/newsletter

ChatGPT Mastery is at https://taleist.agency/chatgpt-course/

More about The Road to Hell, Nick Asbury’s book about Simon Sinek here: https://www.linkedin.com/posts/stevenlewissydney_theroadtohell-purpose-brandpurpose-activity-7218488959616659456-UkCX/