What your clients tell you they want (and who they are) might not be true. Why?

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New York Times 100 best books of the 21st century: https://www.nytimes.com/interactive/2024/books/best-books-21st-century.html

Personality-driven content has never been more important than it is now we're being swept into a fast-moving river of AI-generated shite.

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Yamini Naidu's book X Factor: Unleash Your Presenting Superpower is at https://yamininaidu.com.au/product/x-factor-unleash-your-presenting-superpower/

A reader asks, Why is my website traffic high but my conversion rate low?

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Advice to a newsletter subscriber about raising the engagement rate for their email marketing.

Newsletter takeover week continues. Today, Rebecca asks how to find out what her clients really, really want.

Laurie from Omaha asks how she can convince sceptics to become music teachers who follow the method she teaches.