Lana Scolaro is a multifaceted artist and entrepreneur with a transformative journey into the music industry. Known for her innovative spirit and unique style, she has ventured into various roles, from DJing to fashion design to entrepreneurship. Her passion for music has not only ignited her career but also fostered creativity and a deep appreciation for aesthetics, leading her to explore new horizons.
Lana's musical journey is marked by experimentation with different genres, instrumentation, and production techniques that reflect her personal style and influences. This same creativity spills into her entrepreneurial ventures, where she draws inspiration from her artistic background to innovate in fashion, skincare, and other industries. Her ventures serve as platforms to express herself beyond music, offering opportunities for cross-promotion and collaboration with like-minded individuals and brands.
One of the most standout moments in Lana's career was playing a long set for the Hed Kandi 20th anniversary at the age of 21. She has been signed with Sony, and her songs have been released with Warner Bros, gaining a respectful number of listeners over the years. Now, as an independent artist, she enjoys the freedom to experiment with other artists and genres.
Lana's entrepreneurial spirit is fueled by a desire for exploration and self-expression, driving her to venture into diverse pursuits, such as designing her own Nike Jordan with GBNY and creating a glow kit with Sesderma. These projects showcase her creativity and passion, providing unique opportunities to bring her vision to life in the worlds of fashion and skincare.
As a DJ, Lana has a unique connection with live audiences, carefully reading the crowd's energy and adapting her performances to create unforgettable experiences. She values interaction with her audience, building momentum with high-energy tracks, and maintaining a positive and enthusiastic attitude throughout her sets.
Looking ahead, Lana envisions her role evolving in the music industry and the business world. She aims to continue pushing boundaries, experimenting with new sounds, and leveraging emerging technologies to connect with fans and expand her reach. In the business world, she plans to further develop her entrepreneurial ventures and scale her impact through strategic partnerships and collaborations.
Reflecting on her journey, Lana finds the most rewarding aspect of her career is the opportunity to express herself creatively and authentically while inspiring others to pursue their passions. Her ultimate goal is to leave behind a legacy of inspiration, innovation, and positive impact. Despite the challenges and competition in the industry, Lana's resilience, adaptability, and passion keep her motivated to push forward and continue making a difference in the world.