The Ogilvy Podcast

In this episode of the Ogilvy Podcast, we're joined by Iain Bundred, Managing Driector for PR and Influence at Ogilvy in EMEA (Europe, the Middle East and Africa), who has a lot to say on the subject of fake news—starting with his disdain for the term itself. Learn the difference between "disinformation" and "misinformation," how to analyze whether a something is true or not, and so much more!

What is your data worth? By itself, probably not much. Add in some analytics and it becomes more valuable. But to get the most from your data, you have to ask the right questions at the right time and apply perspective and maybe a little patience to glean insights that can truly become transformative to your business. In this edition of the Ogilvy Podcast, we talk with Richard El-Hachem, Head of Knowledge and Intelligence in the Middle East/North Africa for Memac Ogilvy. Richard has spent his career in pursuit of insights. Listen along as he shares the fruits of his labor.

In this special edition of the Ogilvy Podcast, we replay a conversation with writer Lynn Biederstadt who retired this month after a decades-long career in the advertising industry. Lynn provides a personal and provocative look at the experience of being a women in the male-dominated world of advertising. From pill box hats to working on “women’s brands” to seeing a new generation of leaders emerge, we discuss what has—and hasn’t—changed since the glory days of Madison Avenue.

It’s just a matter of time before every company ends up on the front page, the victim of fake news, cyber attacks, natural disasters, or out-of-control executives-gone-wild. When you specialize in helping brands navigate through their toughest times, your perspective on the world changes.

In this episode, we’re joined by Chris Calland, Client Partner and Head of Crisis and Issues, Ogilvy UK, for a candid discussion about how organizations can prepare for the Four Horseman of the Crisis Apocalypse and the emerging threat of deepfake-powered attacks.

Most people don’t equate Austin’s South by Southwest® (SXSW®) Conference & Festival with healthcare and medtech, but increasingly it’s a must-attend event for health innovators, entrepreneurs, venture capitalists, payers, and health system leaders.

At this year’s festival, Ogilvy and humble ventures hosted a “Digital Health Pop-Up” that one reviewer called “an actually interesting panel on digital health.”

We’re joined by Ritesh Patel, Chief Digital Officer - Health & Wellness, Ogilvy Consulting and Peter Fasano, Managing Partner, Digital Transformation, Ogilvy Consulting for a fascinating discussion on the state of innovation in healthcare, the ingredients necessary to propel transformation, and the obligatory agency roundup of SXSW happenings.

Executives and leaders expect employees to hear every word they say, write it down, and execute orders accordingly. But many don’t take the initial step to listen to their employees to understand the current highlights in the kitchen and the limitations that may not be apparent just from reading the menu.

By some reports, at least 1/3 of employees don’t think that their company listens to their ideas for improving the business—and most leaders act surprised when their own initiatives fall short of expectations.

We're joined by Cheryl Ader-Dunne, the Employee Experience Practice lead at Ogilvy, to talk about the state of corporate listening, how we can improve our own propensity to listen effectively, and how companies can improve the success of transformation initiatives just by listening more intently.

As brands and agencies seeks to deliver unprecedented volumes of content, many struggle with maintaining the content quality that savvy consumers demand. In this special two-part podcast, marketing strategist Steve Mudd speaks with two very special leaders who are transforming how content is delivered. In part 2, we speak with Charita Lucas, Ogilvy’s director of digital content delivery. Charita shares how her personal journey has made her more agile, how diversity influences creativity, and how her team scaled from delivering 380 content assets a year to 14,000.

Not too many years ago, brands and agencies had room to refine—to build content and stories that could stand the test of time. Now, we scroll past social tiles so quickly on our phones that everything has to pop right away. Fast, cheap, and good is the holy grail and we’re all striving to get there. In this special two-part podcast, marketing strategist Steve Mudd speaks with two very special leaders who are transforming how content is delivered. For part 1, we speak with Executive Creative Director, David Hernandez, about what summer camp has taught him about delivering creative content at the speed of digital.

Innovation today goes hand in hand with digital transformation which goes hand in hand with data. Lots and lots of data. In this episode, marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.

Digital transformation is sweeping the world, but many businesses forget the impact on their most important resource: their employees. The often-unspoken objective is that machines take over simple tasks, making some workers redundant and creating uncertainty for those left behind. In this episode, host Steve Mudd speaks with Mike McFadden, leader of Experience Design at Ogilvy on the importance of empathy, the future of learning and development, and the coverup of old tattoos.