What if your 9-to-5 wasn’t separate from your faith—but the very place God designed for worship and disciple-making? In this episode, Jason Cronkhite shares his transformative journey from corporate life to kingdom entrepreneurship, all through the lens of a single Hebrew word: Avodah—work, worship, and service as one. He unpacks how this redefinition of vocation reshapes company culture, client relationships, and everyday conversations at work. Whether you're a CEO, team leader, or solopreneur, this conversation will reframe your calling and equip you to build a business that multiplies discipleship.

Referenced in this episode:

• The Hebrew word Avodah and its biblical usage (145x noun, 280x verb)
• Beatenbo Homes’ culture of intentional discipleship
• 1 Corinthians 3:8–9 as a grounding scripture for work-as-worship
• CBMC and its role in Jason’s formation
• The "TABB" Framework (Takeaway / Action / Benefit / Barrier)
• Barriers to prayer and discipleship in the workplace
• Jason’s coaching practices with Christian CEOs