Many pastors and church leaders face a common challenge: how to develop an effective communications strategy when you don’t have a big team to help you. Julie Masson, church communications expert, joins Sam on the show to discuss a simple, repeatable approach to managing church communications without burning out. You’ll learn how to build a messaging calendar around the predictable rhythms of church life—like Easter, Christmas, and the fall ministry launch—and how that calendar can help you stay ahead, reduce stress, and communicate with clarity and consistency. With this plan, you will hear fewer comments like “I didn’t hear about that” and more comments like “thanks for letting me know.”

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