AI is not magic. It is not going to replace your sales team. And it is almost certainly not going to save a broken process. What it will do, if you use it properly, is give your people time back, cover your leads after hours, and flag the problems your managers are too busy to catch. Will Benedicks and Brent Wees have been doing this at dealership level, not in a conference presentation, in real stores with real results. This is what that looks like.

What's covered:

• The single most important thing to do before buying any AI tool • RIPE: the prompting framework that makes AI output actually usable • Why uploading customer data into a personal ChatGPT account is a data protection problem waiting to happen • How after-hours AI lead response generated an extra four and a half car sales per month from 1.7 percent uplift • The catfishing trap: why your AI-powered website can make your showroom look incompetent by comparison • How one dealer built an overnight AI agent to audit ROs, catch discount patterns and brief the team before they hit the floor • Why people who cannot use AI will be replaced by people who can, even if AI itself does not take the job • What AI will never replicate in a dealership: the relationship that closes a sixty-thousand-pound car

Will Benedicks runs a dealership group that has put AI to work across the customer journey, from lead response to showroom handoffs. Brent Wees consults with dealer groups on AI implementation and publishes a no-hype weekly newsletter on what the platforms have actually added and how automotive teams can use it. Both know what these tools look like when they work and when they do not.

If you are still waiting for the right moment to get serious about AI in your dealership, this episode will tell you where to start and, more usefully, what not to waste your time on.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk