Patrick Powers is one of Europe’s most prolific authors and trainers on the subjects of marketing, entrepreneurship and success. He is the author of Turn Your Contacts into Cash and Only Suckers Settle for Less than Rich. He runs the Entrepreneurs in London meet up group, the largest of it's kind in Europe. In this interview Patrick gives some fantastic advice for new entrepreneurs.

Optimizepress have added a new feature called the Overlay Optimizer, it’s similar to the 2-step opt-in process that leadpages and leadboxes use, Clay Collins has said that according to the data, this 2-step opt-in process increases conversions as they have made a mini commitment first and then they feel more inclined to complete the process due to that initial mini commitment. Well OptimizePress are taking this to the next level, they are adding it to their system so essentially we now have leadboxes in optimizepress but they haven’t just limited this to opt-in boxes only, you can make your overlay include images, videos or custom html so there is a lot of flexibility with this new feature. By drawing commitment from the original click they are more likely in theory to watch your video or look at your infographic or read your content or opt-in or whatever it might be, the great thing is, because of the option to add custom code, it opens up a lot of new possibilities, great stuff from James Dyson and the team over at op2.

Clickbank have announced the launch of the new clickbank 3.0. Having been so dominant within the info publishing space a few years back, they’ve lost some market share to JVzoo, udemy and some other platforms. I know many people also got quite disillusioned with them for various reasons too. I think a revamp was needed and they obviously thought so too. They listened to what their users wanted and have responded so here’s what’s new.

Well first off they have totally changed the website but in addition to that they’ve announced 9 new features...

Advanced custom order forms is great new feature, it means you can have brand continuity through the sales process instead of someone buying from your sales page but then suddenly finding themselves on a clickbank order form page.

An affiliate finder to help the best suited affiliates to find your products and start promoting them.

Express checkout will detect return customers and pre-populate the order form for less friction and higher conversions.

Dynamic billing descriptors to control what your customers see on their credit card statements giving you increased brand awareness and lower refund rates and chargebacks due to customers not recognising something on their statement.

Pytch a new ad inventory to advertise your products on mobile apps around the world.

If you have a member’s site or other continuity program, there’s Subscription Management which allows for the ability to upgrade or downgrade, suspend, extend and reactivate subscriptions.

Automatic upsells on your order confirmation pages for other clickbank products that are complimentary to yours and you as the vendor will be given the affiliate commission for that sale.

Clickbank university to train people on how to get the best out of clickbank and clickbank platinum to give extra support and rewards to the top clickbank earners.

They have also said that more is on the way in the near future.

Google plus has added a views counter to your profile page, this may be a good social proof metric or maybe not, it depends on your number. If your numbers aren’t good then you do have an option to switch this feature off.

Libsyn the podcasting platform has added a bunch of new features including customised stats exports sent to you by email and new file upload options including the ability to upload directly from google drive or dropbox.

Mike Hill of internet marketing super friends has announced they will be lkaunching an internet marketing super friend’s podcast and I just know it’s going to be good, that should be out any day now so keep an eye out.

In events, what do we have coming up?

On the 8th of April we have Daniel Priestley’s Pitchfest event in London and his Key Person of Influence event, entrepreneur brand accelerator coming up on the 23rd of May, in London and the 5th of June in Orlando, florida.

Mario Brown will be hosting online marketing mastery on the 2nd-4th of May in Los Angeles, California.

Sales Guru Live will be held in 3 locations in south Africa this summer, Johannesburg on the 11th of June, Durban on the 12th of June and Cape Town on the 13th of June.

I announced my own event “Identifying your fastest route to online profits” in lasts week news and I’m pleased to announce a 2nd date in Guildford, Surrey, England Wednesday the 21st of May, if you live local and would like to come check out my website for details.

Tina Forsyth is a business leverage expert, the author of The Entrepreneurs Trap and creator of the Automate Your Growth Formula. Tina helps entrepreneurs to leverage revenue streams, establish key systems and build virtual teams to help your business thrive and that's the topic of this episode. Get Tina's free gift "How to cut your to-do-list in half" here http://www.automateyourgrowth.com/bushnell

In this episode I want to point you in the direction of an incredible free resource.

It’s by Neil Patel and Joseph Putnam, and it’s called The Definitive Guide to Copywriting. You can find it on Neil’s quicksprout blog by going to quicksprout.com/the-definitive-guide-to-copywriting/

So what is it?

It is my in opinion the best attempt at explaining the huge subject that is copywriting, in the most concise way possible.

It’s just 10 pages long, it’s in infographic form, so it’s very light and quick to read. It does a really good job of giving a quick overview of the most important areas of copywriting, in a very succinct way.

Look you can’t learn the entire art and science of copywriting in just 10 pages but this post is incredibly useful because it’s so quick and easy to read, you could go from knowing nothing at all to knowing the raw basics of copywriting in less than an hour.

Go check it out.

And don’t be surprised to see more of Neil’s stuff in future on incredible free resource episodes, he really the king of content marketing.

Once again it’s http://www.quicksprout.com/the-definitive-guide-to-copywriting/ go read it and benefit from it.

According to the average number of Google searches, Michael Port is the 5th most popular business coach in the world. This is because his mission is to rally you to think bigger about who you are & what you offer the world. He is the guy you call when you are tired of thinking small!

Michael is the author of 4 books – Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Think Big Manifesto.

In this interview I ask Michael about his first book, Book yourself solid. This is the first of his books that I read & it made a huge difference in my business. I wanted to share this with my readers so they too can know how to “Get booked Solid” & in this interview Michael tells us how.

You can find out more about Michael over at his website http://www.michaelport.com I highly recommend that you check it out, Michael is very generous with the info he gives & there is a boatload of useful content on his website.

Viveka Von Rosen is a top expert on the subject of LinkedIn. She has well over 11,000 contacts on her personal LinkedIn account, which in terms of LinkedIn is just huge! She trains others on how to get a big, responsive LinkedIn network too. Listen to this interview where she reveals some of her best strategies for using LinkedIn to grow your business!

Dale Beaumont is widely known as the “Go-to-Guy” for those that want to “build profile” quickly & earn more money. With a self evident track-record of personal success, Dale is now a sought-after speaker & he teaches others how to quickly become a mini-celebrity in their niche.

Dale is also the author of 16 best-selling books, which have collectively sold over 250,000 copies. Incredibly, 11 of those books were published in just one year, a feat that earned him the title ‘Australia’s Most Prolific Author’. In this Interview I ask Dale how we too can get published so that we can earn credibility & be perceived as an expert in our field.

Go check out Dale’s free CD & Report “The 7 Different ways to get published” at – getpublishedsecrets.com

The Online Marketing News 29th March 2014 - JVzoo Custom Pages, Twitter Views, LinkedIn trends, Facebook Lookalike Audiences, Gmail Images, Pinterest Gifts Feed and LeadPages Market Place

Paul Lemberg helps business owners become wealthy. No joke, he’s done it hundreds of times: his private clients have collectively pocketed a whopping $360 million in profits. He’s also worked with Fortune 500’s like Cisco, Goldman Sachs and IBM, but his real love is showing entrepreneurs how to multiply their sales and profits and do it easier and faster than ever before.

He’s been at it for a long time. Paul started his first software company with a partner and $3,000 of credit card debt, selling it three years later for millions. He then launched a second company, which ultimately sold to a large international bank.

After a few years as a market strategist for giants like AT&T, HP and Dell, he found his true passion working directly with business owners creating wealth. There wasn’t a name for what he was doing so he coined the term “business coaching” to describe it.

Paul is the author of the business best seller, “Be Unreasonable,” and has created a series of powerful business growth training courses. His latest programs are “Blueprints to Profits” and the brand-new “Getting Started in Business.”

In this Interview I ask ask Paul how we can grow our businesses faster & more consistently than we currently are. His content is rock solid, so grab some paper & a pen, some of the gems in this audio could really help you take your business to the next level. Enjoy

Tom Trush is a direct-response copywriter, marketing strategist and founder of Write Way Solutions in Phoenix, Arizona. Tom Trush has helped business owners in 126 industries develop marketing materials that attract attention and create customers.

Tom is also the author of “The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers” and “The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers.”

In addition to working with clients across the globe, Tom shares his educational approach to marketing at seminars and workshops, as well as in his own information products. He firmly believes you can’t go wrong in your marketing when you show compassion and a desire for helping people.

In this interview Tom reveals…

* How to avoid “Ego-based Marketing” which will kill any chance you have of making a sale

* How to sell without pitching!

* The “Genie in a bottle” method to create attention grabbing headlines on demand

* The copywriting formula for gathering leads & email addresses on your website

* Why it’s easier to make sales without any face to face interaction

* How the “Little guy” can compete with the big companies that have huge budgets

* Two magic words that will increase your conversions instantly

* How write persuasive emails that get opened, clicked & responded to

*An easy trick to get your list to spread the word so their friends sign up to your list too

* Why you should be using snail mail to build your list too