Viv Craske is the owner over at Digital Marketing Blueprint – a Facebook Marketing agency specializing in helping Digital and technology companies , B2B Professional services, Internet marketers and Personality brands with Facebook marketing strategies, advertising, branding, list building and engagement.

He helps cutting edge companies on the interface of technology and helps people build a community of addicted fans from Facebook that are changing their businesses & increasing their profits.

In this interview I ask Viv how to really make money using Facebook, Viv reveals…

* Why traditional marketing methods & print publications just aren’t as effective since the rise of social media

* Why Viv believes Facebook is currently the best social network to make money with & will be for a long time to come

* Why 80% of all time spent on Facebook marketing strategies is wasted & doesn’t bring returns

* How to use Facebook to grow your email marketing list

* Why Viv believes you don’t even need a website anymore because of Facebook

* How to cut the costs of your Facebook adverts by almost half

* Why Viv thinks you shouldn’t go for the “Like” (And what you should be doing instead)

* The 6 steps of a Facebook marketing funnel

* How to find super targeted prospects using Facebook

* 7 ways to get free traffic to your Facebook page

* The 1 big difference between those who succeed & fail with Facebook marketing

Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini-series.

We’re currently exploring my top 9 ways to drive traffic which are SEO, Search advertising, Display advertising, content marketing, organic social media traffic, social advertising, email advertising, affiliate traffic and retargeting. In this episode we will be looking at Display Advertising.

What is Display Advertising?

Display advertising is where we buy space to advertise ourselves on somebody else’s website that has already attracted a relevant audience. You may also hear this kind of advert being referred to as banner ads or media buys and there are different many ways to do display advertising. Pay per click is perhaps one of the most common forms, you display your ad and pay a small sum of money each time they send you a targeted visitor. You could pay for your ad to be shown a certain number of times, you pay for impressions as opposed to clicks. Or you could negotiate with a website owner directly and ask to pay a fixed rate for your ad to be shown as a banner advertisement on their website for fixed period of time.

Display ads generally have images or an image/text combination but they can be text only too.

The details don’t really matter; there are different ways to buy ad space. What matters is that you get targeted traffic so this comes down to placement selection so that you then have a good chance to convert that traffic once you get it.

Why is Display Advertising good?

Display ads are great way of tapping into a relevant audience immediately. You didn’t have to spend the time and effort creating the relevant audience, the website which you advertise on took care of that themselves, all you have to do is run your ads and get targeted traffic.

What’s bad about Display Advertising?

Sometimes you can’t entirely control the audience because at the end of the day not every visitor of the website you are advertising on will be relevant to you. This is more likely to be a problem when you buy ad space from a website directly. For example perhaps the website you advertise on has a global audience but your business only serves people in the United States then there could be a lot of wastage there. This won’t always be a problem, it depends on the website you buy from, so when buying space, ask them what targeting options they have.

If you buy ad space via an ad network then you are much less likely to face this problem because all the best ad networks do have targeting options.

Who is Display Advertising for?

Display ads can work for most businesses that have a target market based around an interest or a long term problem. So weight loss, sports, music, hobbies, film and tv could all be examples of markets that could work. Markets where people are only in it for the short term or generally have no interest in until they face the problem will not work so well, for example locksmiths, plumbers, airport transfer, if I need one of those services I turn to a search engine and once the problem is solved, I’m no longer in that market until the next time I may need it, but in the meantime I don’t go browsing locksmith related websites and content. However, Football, weight lifting, rock and roll music, comedy films and marketing software, well I’m interested in those kinds of things all of the time, there’s a good chance I could visit a related website at any given time and you could serve me a related advert that may be of interest to me at anytime if it was coming from one of those niches. So decide if this fits your business. Are your market always interested in this topic? Do read content and visit websites to consume information about this topic? If the answer to both those questions is yes then display advertising is a good option for you.

How to do Display Advertising?

Display advertising comes in many forms. Most the social networks offer display advertising Facbook, linkedin, youtube all offer traditional display type ads and they all have good targeting options based on the behaviour and demographic data that they have on their users. But we’ll cover that in more detail in a future episode when we get to social ads.

Google have something called the display network and bing have their content network. I use Google’s display network a lot because they have a lot of inventory and I think it’s a good place for most people to start. The way it works is you upload your pictures, these will be your banner ads, so make sure they grab attention and aim to get clicks, then you pick what websites you would like your ads to be shown on, remember to choose wisely because the success of your campaigns rests largely upon where you place your ads, so pick relevant websites that will have the kind of audience you yourself would like to get in front of. There’s also plenty of other targeting options to refine your audience selection even further but placement is the big one that you’ve simply got to get right.

These aren’t the only ad networks by the way there’s hundreds, sitescout.com, adready.com and advertising.com would be some others I think are worth mentioning.

There’s also native advertising, this is a form of display advertising which assumes the form of the content the reader is already using, so it doesn’t look like a display ad but it is a display ad, it’s just in disguise! This won’t work when sending traffic to a blatantly commercial landing page but it’s great if you have a piece of content that you would like to drive traffic to. You can buy these kinds of ads from outbrain.com, taboola.com or respondhq.com. You can also get native ads from most social media sites, facebook, twitter, linkedin, pinterest all offer sponsored content which is shown in users newsfeeds, again we’ll cover this in more depth in the episode about social ads.

Then there’s retargeting, retargeting is a form of display advertising with a twist, this is where you can show display ads to people who have already visited your website, so they already know your brand and this is another opportunity to entice them to come back again. Again, this is one of our 9 traffic methods so we will talk about retargeting in more detail in future episode.

And then there’s direct. This is where you can approach a website owner or marketing department directly and negotiate privately without the use of going through a network. If a site you would like to advertise on has ad space showing on their site, send them an email to inquire. Do your best to negotiate a good price based on how much traffic they think you would be likely to receive and your you’re ready to go!

Like I said, display ads cover a multitude of areas and there’s a lot to know, how to create winning banner ad that attracts clicks, how to get the targeting right, how to get good cost per click prices, how to negotiate with sales reps when going direct, all sorts, so if this is an area of online marketing you’d like to master then check out the online marketing club, it might be up your street!

In the next episode we’ll be discussing, content marketing, see you then!

Brad Gosse has over 15 years experience of marketing online in many different niches. He is the author of the popular new book “Chronic Marketer: Confessions Of A Half-Baked (But Highly Paid) Internet Marketer”. He is also the creator of many top selling info products in this interview we are talking all about how you can create info products & then sell them by the bucket load.

Info products come in all different shapes & sizes. You just take your knowledge & package it a way that others can learn & benefit from. They include books, ebooks, podcasts or video training which can sell for hundreds of dollars. Then there is the stuff you can charge thousands of dollars for like done for you services & high end consultancy. If you would like to know how to make a lot of money simply by selling what you already know then you have to listen to this interview.

In this Interview Brad reveals…

* How to add far more increased value to your info products so people will happily pay you more for them

* Why there will always be huge need for you to create info products regardless of how much info is already out there on the internet for free

* How to create info products easily & quickly

* How to sell low priced products online in large quantities

* 3 places you can get cheap targeted traffic to sell your products

* The formula to using webinars to sell your info products (And the best type of product to sell on webinars)

* How Brad sells high ticket items of up to $30,000

* The exact process to turn your self published book in an amazon bestseller

* A sneaky trick to make your book go viral on FaceBook

Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini-series.

We’re currently exploring my top 9 ways to drive traffic which are SEO, Search advertising, Display advertising, content marketing, organic social media traffic, social advertising, email advertising, affiliate traffic and retargeting. In this episode we will be looking at Search Advertising.

What is Search Advertising?

Search advertising is paying for your advert to be shown in the search engine results. Much like SEO, when someone is looking for your product or service or related information, they turn to search engines like Google, Yahoo and Bing. There are more search engines but these are the main 3 and the biggest by far out of the 3 is Google. Google’s search ads are called Adwords.

Why is Search Advertising good?

Well as I explained in the last episode, Search engine traffic is buyer seeking traffic so it’s top quality traffic. You get in front of the people in your market when they are at the height of their need to buy, they are deep into the buying cycle, they know they have a problem and they are looking for options to solve it or they know what solution they are looking already and they are looking for someone who can offer that solution. A disadvantage of SEO is that it’s slightly unpredictable, your rankings can drop off the map anytime but search ads gives you more stability, if you’ll bid the right amount of money, your ads will be shown and you will receive targeted traffic. Search advertising is also good because you are not limited to a low number of keywords like you are with SEO, with search ads you can bid for as many relevant keywords as you like.

It’s also a form of pay per click or pay per impressions advertising so you only pay for views and clicks, this is guaranteed, it’s not like yellow pages or a magazine or newspaper ad where you’ll pay regardless. If you pay per click and you get no clicks, you pay nothing. If you pay for impressions, and you get no impressions, you pay nothing. So you are guaranteed to the traffic. You aren’t guaranteed ROI, your landing page still has that job to do, but the search engine will send you the targeted traffic and that’s what you pay for. If they can’t deliver the traffic, you don’t pay.

Also search ads are very flexible, you can run your ads as and when you want. You can pause your ads anytime you want. You can even run your ads during certain times of the day and pause them during other times, all on autopilot. You can set maximum daily budgets so you never overspend. There’s a lot of good things about search ads, I can’t list every single thing but they would be the highlights.

What’s bad about Search Advertising?

There’s not too much to dislike about search ads to be honest. Maybe a few minor points, because it’s an ad there may be a slightly lower trust factor from the searchers point of view, studies have shown that searchers tend to give the organic search results more attention than the ads so perhaps SEO wins in that respect but for me, there’s still plenty of traffic to come by using search ads, so I don’t mind if the organic listings get more clicks than the adverts do, there’s still lots of traffic to be had from the ads. There also used to be some horror stories about click fraud, where your competitors come and click your ads all the time and waste your advertising budget, however this practice is largely gone because Google has ways of detecting fraudulent activity and will ban any ip addresses caught violating the rules and will refund advertisers who have fallen victim to this. So don’t worry, I’ve used search ads for years now and I’ve never experienced a problem.

The only people who may find search ads difficult and in particular Google adwords are those in markets that Google isn’t so fond of. Internet marketing for example! Weight loss. MLM. Forex. Stock trading. Advertisers in those kinds of niches can easily get there account permanently banned for the tiniest breach of the rules. It’s unfortunate for us but Google has the power to do what they want. So if you are in one of those niches or a niche that maybe is perceived as having unproven claims, you need to be extra careful or find an agency to take care of your account for you and use their experience to make sure you aren’t breaking any rules.

Who is Search Advertising for?

Search ads work for most business types except for the ones Google frowns upon so go check out their terms and conditions. I have found bing/yahoo to be more lenient but they still have rules too, check out their T&Cs as well.

How to do Search Advertising?

Succeeding with search advertising is all about relevancy. The advert you show must be highly relevant to the keyword someone types and the landing page they arrive at must be highly relevant to the advert they just clicked on. It needs to be consistent each stage from keyword to ad to landing page page.

If you have different products or services you should create different campaigns that have a different set of keywords and different ads and lead to different landing pages. The better you segment this, the higher your conversions will be as searchers will find exactly what they are looking for and the cheaper your clicks will be because Google grades this relevancy using something called quality score. I can’t describe the entire concept of quality score on a short podcast like this but think of it like this, if you have relevant keywords, ads and landing pages Google will give you a good quality score and will reward you with cheaper clicks. If your keywords, ads and landing pages do not match one another closely then Google will give you bad quality score and will charge you more to advertise on their search engine. So my advice, if you want an ROI be relevant and you’ll do fine.

That’s a brief description of search ads, of course in reality there’s plenty more to know, bidding strategies, ad creative techniques, landing page best practices, and so much more, if search ads is something you would like to become expert at, take a look at the online marketing club, it might just be for you.

In the next episode we’ll be discussing, display advertising, see you then!

Joanna Wiebe is a great copywriter who blogs over at copyhackers.com. She is the author of several copywriting and conversion eBooks and courses too.

Hi, welcome to the online marketing show, this is Joey Bushnell and this is today’s online marketing news.

As you may have heard already, there is a major security issue called Heartbleed which has affected some huge websites and it means you need to go and change your passwords. So many sites have been affected so there’s no point trying to list them here, if I were you, just to be safe, change your passwords for all your most important websites that you use most regularly, or contains sensitive information such as online banking.

Twitter has released app-install ads which will help advertisers to promote apps so that mobile users can directly download on their mobile device.

Twitter UK have also launched their real time own the moment calendar for advertisers which will help them to tie their ads with events such as seasonal events, Christmas, easter, Halloween, TV events, the season finale of game of thrones, sporting events, the world cup final, cultural events, such as international pillow fight day, business events like the The business show and even Twitter events based around the live webinar trainings that Twitter hold regularly.

Facebook have declared war on like and share baiting posts. If you use the word “like” or the word “share” or “comment” then their edge rank algorithm will give you less exposure in peoples newsfeeds.

Great news for Facebook advertisers though, the facebook ads being shown in the right hand column on desktops and laptop users are going to be made bigger, more real estate to play with.

Google have announced the full rollout of +post ads where your Google + posts can be turned into adverts on Google’s display network. In previous shows I’ve mentioned this was in testing but now Google are rolling this out to all brands so go give it a try!

LinkedIn has a new feature in their inbox, you now have the ability to write a note or set a reminder, if you do not have time to respond right away. This makes their inbox much more like a CRM tool, very handy.

Klout have released their mobile app for IOS and say they will be releasing an Android version in the near future too.

Groupon have announced in-store coupons to freebie offers. Major retailers can get floods of new traffic and custom by offering the coupon code over at groupon, which can be used on their own website. This is for big brands for the time being but groupon have said they plan to expand this to small businesses later this year.

After recent updates from clickbank and JVzoo, the affiliate platform Deal Guardian have raised their game too by now offering custom affiliate commissions for specific affiliates and customized, branded checkout pages.

Perhaps the most popular internet marketing forum on the web, The Warrior Forum has been sold to freelancer.com for 3.2 million dollars. This will hopefully lead to improvements and innovations over at warriorforum.com, let’s wait and see.

Wordpress 3.9 has just been released, if you have a wordpress site make sure you go and upgrade to the latest version asap.

In events...

The PR Summit is taking place in London, England the 29th of April.

Mobile Marketing 2014 is taking place on the 30th of April in London, England.

Brand us social are holding an online marketing event for those in the fashion and beauty industry, in London, England on the 1st of May

The Data Summit, the data management and big data conference will be held in New York on the 12-14th of May.

Clickz live in Toronto, Canada May 14th – 16th and in Shanghai, China 27th-29th May.

For those of you in the network marketing industry Matt Lloyd is hosting The Home Business Summit in Seattle, Washington on the 30th May through to the 1st of June. Ray and Jessica Higdon will be holding Top Earner Academy 2 in Orlando, Florida on the 12th-15th of June.

The Performance Marketing Summit is being held in Denver, Colorado, on June 17th. Jeremy Shoemaker will be amongst those speaking.

Daven Michaels is the COO of 123 employee, an outsourcing centre over in the Philippines that has over 350 virtual agents & they are currently building another centre which will which bring their entire number of virtual assistants to over 700! He speaks all over the World on the topic of outsourcing overseas & is the Author of the book ‘Outsource This’ “Your Complete Resource to the World of Global Outsourcing”.

He has become an advocate for the Small Business owner by helping them be able to claim back their valuable time & help them cut down on costs

In this Interview I ask him my most burning questions about outsourcing & raise a few objections too. Listen to the interview to see how he responded & why he believes outsourcing is the best thing you can possibly do to take your business to the next level.

Here is the link to the free bonuses which Daven talked about at the end of the call, where you can grab his 5 Part List Building Video Series, the Outsource This Audio CD & The Outsourcing Blueprint

get123uk.com

Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini-series.

In the last episode I gave my top 9 ways to drive traffic which are SEO, Search advertising, Display advertising, content marketing, organic social media traffic, social advertising, email advertising, affiliate traffic and retargeting. In the upcoming episodes we are going to be exploring these 9 traffic methods in more detail and today we are starting off with SEO.

What is SEO?

SEO also known as search engine optimization is a method to get into the organic rankings of the search engines for the keywords that are relevant to your business. When someone is looking for your product or service or related information, they turn to search engines like Google, Yahoo and Bing. There are more search engines but these are the main 3 and the biggest by far out of the 3 is Google. Often when people are talking about SEO methods they are in fact referring specifically to getting ranked in Google.

Why is SEO good?

SEO traffic is buyer seeking traffic so it’s doesn’t get any better. You get in front of the people in your market when they are at the height of their need to buy, they are deep into the buying cycle, they know they have a problem and they are looking for options to solve it or they know what solution they are looking already and they are looking for someone who can offer that solution. For example if someone types in the search query, cosmetic dentist in London, there’s a very high chance this person is looking for a cosmetic dentist in London and are ready to spend money with a London based cosmetic dentist who can fix their smile. If you were a London based cosmetic dentist, you’d to be on the first page for that term. Now apply this to your niche, no matter what your niche is there will be some super hot keywords that would be incredible if you were able to get first page rankings for.

Another cool thing about SEO, is that when a search engine is ranking your website at that top of their search rankings for that solution, it’s a good trust factor too, a nice little seal of approval if you will, so traffic does not come much better than SEO traffic.

What’s bad about SEO?

Well SEO is not straight forward to it mildly. There are no guarantees. It’s Google search results, it’s bing’s own search results, it’s yahoos own search results and at the end of the day what they say, goes. They don’t owe you anything. They don’t have to rank your site even if you think they should. They can change their algorithm anytime. They can penalize you and rank you lower, if they think you’re trying to game their system. Another important factor is, there’s only 10 spots on the first page and 98% of searchers will never look beyond page one so only a small percentage of businesses will reap the benefits of organic search traffic. You have to have a decent position on the first page or this traffic will be sent to your competitors websites instead. It really is all or nothing, being on page 2 might seem great compared to page 10 but really it’s not going to make a big enough dent to be significant. There’s no halfway house with SEO, it’s first page or nothing and guess what, you aren’t the only business in your market who want to first page. It’s a long term strategy too, that’s necessarily bad but having been in SEO myself, I know firsthand that generally people want results fast and that’s not always possible. SEO can be expensive, either if you do it yourself which I don’t recommend, you will be required to spend a significant amount of time to get results, if you hire an SEO company who are good at what they do then you will need to pay them accordingly and it’s not cheap. However, price is relative it’s all about ROI so provided you do pick a good SEO company and your website does a good job of converting visitors, you should easily see ROI.

Who is SEO for?

SEO fit’s pretty much every business. The kind of business is that is not for are fly by businesses that come and go in a short space of time, with SEO being a longer term traffic strategy there’s no point bothering with it on a short term project. Other than that if you are expecting to be in business for the long term, if you’re expecting your website to be around for years to come you’re going to want to have an SEO strategy.

How to do SEO?

SEO is a huge subject, we could literally spend days going through all there is to know, so if that doesn’t sound like much fun to you but you do still want the benefits that SEO gives then find a good SEO company. If you’d like to learn SEO yourself, you can get complete training in the online marketing club. In the meantime, here’s the extremely shortened down, extremely simplified summary version.

First of all you need to do your keyword research, you want to find keywords which are relevant to your business, that have a decent amount of traffic and if possible, low competition. You can do this by using the Google adwords keyword tool or buy a tool, my keyword tool of choice is Market Samurai.

Once you have your keywords, there’s 2 parts to SEO called on page and off page factors.

On page factors are the ranking factors that are found on a web page itself. You control these elements and you can design your web page in such a way that you essentially tell search engines what your page is about. These on page factors include having enough text on your page, having outbound links on your page, having your keyword phrase appear in your title tag, meta description, header tags, alt tags, url and first paragraph. Also make sure your keyword phrase density is right, you want to include the keyword phrase several times but you don’t want to overdo it either, Google calls over doing it, keyword stuffing and they will penalize you for it. There’s more to on page optimization but that’s the basics.

The next part is off page factors, you have less control over this. Once Google understands what your page is about via your on page optimization, they will then look for signals to see if your page is relevant and popular. They look for signals such as how long people spend on your site and your bounce rate, which is whether they browse around your website or leave immediately. They look to see if your page has been shared on social media sites. They look to see if people are linking to your web page from their own web page. Again there’s tons more to off page SEO, lots, lots more but that’s a brief summary.

Traditionally people have tried to use trickery to game the system but Google and the other search engines are fight back against this as hard as possible to make sure they maintain the integrity of their search results so be very careful with the SEO advice you follow. Things that worked a treat a couple of years ago, no longer work and will get you penalized.

Look Google knows everything so don’t try and outsmart them, go with them, do as they want you to do and what is that exactly? Google wants a good experience for their users, they want their users to find precisely what they are looking for. So if someone is looking for your product or service, provide clear, helpful, useful pages which will help that person find it. If they are looking for information then provide content that gives them the information they are looking for. If people find what they are looking for they will spend time on your web page, they will be less likely to bounce. They’ll be more likely to share on social media or give you a back link. That’s the way for natural SEO and it’s the safest way to do it, sure there’s other ways speeding it up and helping that ranking to happen quicker but it’s got to built on that foundation, work with Google not against them.

So that’s SEO, if you want to get real good at SEO and really experience the traffic surge SEO can bring check out the online marketing club, it may well be for you.

In the next episode we’ll be discussing, search advertising, see you then!

Ryan Holiday is a marketing, media, PR and advertising expert and the author of 3 books... Trust me I'm Lying: Confessions of a Media Manipulator, Growth Hacker Marketing and The Obstacle is the Way.

Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini series.

In previous episodes, I revealed to you the 3 ways to get more money from your online business using marketing which were driving more qualified traffic, increasing your conversion rates and raising your lifetime customer value. And also the 4th way to grow your business which is to get more of the right things done, fast. In the upcoming episodes we are going to cover these 4 areas in more detail, starting with driving more traffic.

For simplicity, I’m going to cover the 3 areas of marketing in chronological order in terms of someone entering your marketing funnel and coming out the other end as a paying customer.

However, the reality is you actually need to have your conversion rates working and some backend marketing in place to increase your customer lifetime value in before you ever really start to crank up the traffic! This will give you the best possible chance of your traffic spend getting a positive ROI. So keep that in mind, you don’t want to spend time or money on serious traffic driving until you have those factors in place.

If your conversion rates suck and your customer value is low, sort those areas out first of all before driving traffic. I’ll be showing you exactly how you can do that in upcoming videos.

With that in mind, let’s take a look at traffic.

Traffic is the prospecting phase of your online business. You can’t sell anything to anyone unless you can somehow find the people who are potentially interested in buying what you sell.

Pre-internet, people would do things like knock door to door, cold call or other forms of sales and marketing that included a lot of wastage, partly because there were less filters in place to qualify prospects.

The internet has made things much easier, you don’t have to work so hard to find qualified prospects anymore because people use the internet to search for things they need at that moment in time. It’s inbound marketing. People will come looking for you. The questions is when they do, do they find you or your competitors?

People also gather in communities online when they are part of a market for the long term. The people in your market will have created entire websites, forums and social groups based around the topic. Are you part of the online community?

You can drive traffic to different places - a sales page, an opt-in page, a social media profile, a blog post just to name some of the possibilities but no matter where you drive the traffic to, you should always have the goal of getting someone into your funnel so you can capture their contact information and then market to them afterwards.

There are so many different ways to drive traffic I couldn’t possibly hope to cover them all in one short recording like this, but here are 9 of my favourite traffic methods which can be used for the majority of businesses, these 9 methods are a good place to start when it comes to targeted traffic getting...

1. SEO also known as search optimisation.

2. Search advertising

3. Display Advertising

4. Content Marketing

5. Organic Social Media traffic

6. Social Media Advertising

7. Email Advertising

8. Affiliate Traffic

9. Retargeting

There you have it, my top 9 ways to drive traffic. If you have been struggling to get website visitors, then I’m guessing you currently don’t get traffic from all 9 of those areas. Maybe you casually use 1 or 2 of them.

But if you use a few more or if possible, all of these methods and use them at a serious level then your traffic problems will soon come to an end. You can’t just rely on one or two traffic sources and you definitely have to be serious and consistent, it can’t be something you just fool about with and quit because you don’t see immediate results. Getting good at traffic driving takes practice.

Either learn these methods yourself or even better, pay someone else who is good at it to do it for you. Remember what I said in the last episode, you want these things to be done but ideally not by you. Either way you need it, you can’t ignore it, you need traffic

If you were to implement several or even all 9 of these traffic driving methods in your online business, how much more traffic would you drive? Double? Triple? Maybe more?

In the next episodes I’m going to be describing these traffic methods in more detail, starting with SEO.