Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini-series.

We’re currently exploring my top 9 ways to drive traffic which are SEO, Search advertising, Display advertising, content marketing, organic social media traffic, social advertising, email advertising, affiliate traffic and retargeting. In this episode we will be looking at Email Advertising.

What is Email Advertising?

Email advertising is tapping into someone else’s email database. They have a list and you can pay them to send an email either entirely dedicated to you or partly about you. If you want to pay someone for the entire email to be about you, it’s called a dedicated email or a solo ad. That’s the best kind of email ad because the sole focus is on you and the return is usually far higher. Another way to do email advertising is to buy ad space within an email, just like buying banner ads on someone’s website you could have a banner ad showing in their email newsletter. The whole email isn’t dedicated just to you but do have a mention and people who read the email may see it and click it.

Why is Email Advertising good?

Email advertising can be incredible. You should be doing everything you can to build your own email list, it’s one of your biggest online assets, right up there with your website, in some cases it is the most valuable asset of an online business. When you have an email list you can do frequent email marketing where you can build the relationship you have with prospects and customers and occasionally send them offers to monetize your database. We will be talking more about email lists and funnels in future episodes but the reason I mention it is this...

If this is a super important part of online your online business perhaps the most important part, then imagine the power of being able to have access into other peoples email list, their biggest asset. What if you could do this with unlimited people, unlimited email lists?

That’s essentially what you are getting with this, you get access to peoples inbox instantly, you are being endorsed by the sender of the email who they already know, like and trust and you didn’t have to spend time building that list, you get access to it immediately.

What’s bad about Email Advertising?

There’s not too much to dislike about email advertising, the only thing is I would ask the person you are buying an email from about their engagement rates and ask to see proof of them. You don’t want to buy an email from someone who has a poor relationship with their list, or get terrible open rates, that kind of thing. So to save the heartache of an email ad gone wrong, ask about this at the inquiry stage, you’d certainly want to know metrics of how many opens they are likely to get when they send your email before ever coming to an agreement on price.

Who is Email Advertising for?

This is for everyone, getting into the inbox of a relevant audience works for everyone.

How to do Email Advertising?

I like to buy email ads privately. Find similar but not competing businesses to yours, its fine if you can get a direct competitor to mail for you but that’s going to be rare! Instead find someone who sells a different product but has a similar audience. For example an SEO company could team up with a web development company, the web developers have a list of people who they have built websites for and then they send out an email recommending their favourite SEO company who can help their clients sites to get found in the search engines. Or maybe a hair salon could send out an email on behalf of the tanning salon down the road. There’s literally thousands of possibilities, find out who has a list that you would love to get in front of and then contact them.

Some will be used to doing this and will already have a process to deal with your inquiry, others may not be used to doing this but will be open to the opportunity and others will say no. Don’t worry about that, that business and that’s life, suck it up and don’t let fear of rejection stop you.

Remember a dedicated email is the best option and you’ll pay more for it but response rate is typically so much higher. If you buy ad space within a newsletter that’s fine but don’t pay anywhere near what you would with a dedicated email and don’t expect as good results.

Ask about their list size, who the typical person on the list is, open numbers, previous mailing results for other people who bought an ad, if they have done any, just fact find to make sure this is a good opportunity for you and likely to get a good ROI.

Make it worth their time, they don’t have to send an email for you, after all it’s their list and it’s sacred to them, most people would not want to ruin any relationship with their list for any price. You need to sell yourself. Show them exactly why you can help their customers, why them mailing out for you will make their customers love them and be grateful towards them even more. If you can don’t sell, try to go in with a lead magnet, a webinar invite, a free offer or discounted offer of some kind. The web development company may offer a free SEO consultation on behalf of the SEO company. The hair salon may offer a 50% spray tan coupon, whatever it is make it really cool and super easy for people to happy about getting such an email.

Last of all come to an agreement on price, I always to try to haggle for the best rates and I often test first. Send an email to a random sample of their list and see how it goes before committing to buying an ad to be sent to the entire list.

If you would like to learn about how to find the people with the best lists, how to pitch them your idea of an email ad, how to write a winning email that gets opened and clicked then check out the online marketing club, it’s all in there.

Jan Zimmerman is the author of Web Marketing for Dummies and co-author of Social Media Marketing All-in-One for Dummies, as well as Marketing on the Internet and a range of other books too.

She is the owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico, which provides marketing consulting, web site management, content development, social media marketing and strategic web promotion to businesses of all sizes and types since 1998.

In this interview I question Jan on how we can grow our business using social media marketing and web marketing as outlined in her books. Jan reveals...

* The number one reason every business must be using social media for marketing

* The 3 step plan to form a social media strategy that is cost and time effective

* Why you should prioritize what social media you use rather than try to use them all (and 3 tips on how to decide which social networks are right for your type of business)

* The rule of thumb on how many hours you should be spending on each social media channel per week to get the best ROI

* The story of a man who runs his entire business using Twitter alone?

* A really cool social media analytic tool which is free

* 3 social media dashboards which will save you time

* 6 non-social media essentials for your overall web marketing plan

* The easiest way to determine if your paid online advertising is working

* How to track if inbound phone inquiries or visitors to your store were the result of your web marketing

Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini-series.

We’re currently exploring my top 9 ways to drive traffic which are SEO, Search advertising, Display advertising, content marketing, organic social media traffic, social advertising, email advertising, affiliate traffic and retargeting. In this episode we will be looking at Social Advertising.

What is Social Advertising?

Social advertising is paying to get your social media messages seen, organic traffic is great but newsfeeds are noisy and competitive. Using social ads, you far more likely to get seen. It’s display advertising and native advertising meets social media. You can buy traditional display type adverts on Facebook, LinkedIn and YouTube, these are the ads which are clearly ads and look like ads. The main social networks to buy native ads on would include Facebook, Twitter, LinkedIn, Pinterest and Instragram, these are the ads where your ad doesn’t necessarily look like an ad, it blends in with the other social posts.

Why is Social Media Advertising good?

Well like I explained in the last episode social media is where everyone is. Social media is a great way to connect with your target audience where they hang out most. People are spending insane amounts of time there. If you want to get in front of your target audience, then you need to go where they hangout every day.

It’s fast, just like display ads and search ads, this is instant traffic and it’s super targeted, it’s based on location, interests, behaviour, age, device, gender, language and there are load of other targeting filters too.

What’s bad about Social Advertising?

The biggest complaint I hear is that some people resent having to pay for social media traffic, they think it should be free. I love free traffic too but look nothing should be free, you’ve got no divine right, the social networks don’t charge us to use their sites and they need to monetize somehow, they don’t owe anyone free traffic. The way I look at it is it comes down to ROI and nothing else, did it make more money than you spent or not? If it’s positive ROI then why would you care whether it was free or not?

So yes, it’s not free but that doesn’t make it bad, if you think that makes it bad, and you also run a business, I highly suggest you change that mindset. If it gives you a positive return then you should be willing to invest.

Who is Social Advertising for?

Social advertising suits a diverse range of businesses, there are not many business types that are not suited to social advertising in my opinion.

How to do Social Advertising?

First, set up your advertising accounts on Facebook, Twitter, LinkedIn, YouTube, Instagram or Pinterest, wherever you plan on advertising.

For me the real biggy is Facebook, almost everyone should try Facebook ads. They will let you do traditional display ads shown in the right hand side of their site in the column which shows adverts or they will let you do native ads which show in the newsfeeds. Remember if you do a display kind of advert then you can and should make it look like a blatant ad. Newsfeed ads can be look like an blatant ads, those definitely work too or you can go a bit more native, a bit more subtle, it really depends on the context of what your trying to achieve with your ad and where you are sending the traffic to. You want to make sure your image and headline captures attention. You want to make sure you get your targeting right, that’s crucial, narrow down on your target audience and you’re ready to go. You can even target your own email list using their custom audience tool, so that the people who know, like and trust you already see you on their social feeds as well as in their inboxes. Or use look a like audiences to show ads to people similar to the people on your list. There are lots, lot’s more to Facebook ads, so many options that like I said most business have something to gain.

Twitter is fast becoming a favourite of mine, they used to be quite high barrier to entry and only for big businesses with huge budgets but over the last year or so they’ve opened it right up to the small business too and they keep on producing new advertising products all the time. You can pay for promoted accounts so people follow you, you can pay for promoted tweets so that people read your tweets and click your links, you can pay for promoted trends so your brand appears popular and relevant and shown in peoples trending topics. Again you target by geography, gender, interest, device, or show ads to people similar to those who follow you, a bit like Facebooks like a like audiences as well as the ability to show ads to your email list like Facebooks custom audiences but over at Twitter they are called tailored audiences.

Then we have LinkedIn, with LinkedIn you can do traditional adverts which show on their site and are blatant ads but you can also now do newsfeed type ads, these are called sponsored updates. You can do text/image ads or even just video ads. You’ve got all the usual targeting parameters as well as some new business related ones like positions within a company, job title, company size, making it great for business types including B2B. The only drawback is clicks aren’t cheap, $2 minimum but remember it’s all about ROI.

Ads which show on YouTube are bought through your Google adwords account. Again there’s a whole load of different ad types here, the main ones would include the display network type ads which show banner ads on their site and in some videos. You can also promote your YouTube account or get your YouTube videos featured in the related videos section. Then there’s trueview ads, a short video message which shows before the intended video, people can skip these ads if they don’t want to watch them but plenty of people will watch them and respond.

In fact, on the topic of social media and google adwords there’s even an ad type which relates to google plus. You can turn your Google plus updates into adverts which show on google display network so these ads do not show on Google Plus itself but it’s a way of building your audience on Google plus by advertising to people using the wider web.

Then there’s Instagram where you can do native style sponsored photos and videos and there’s even Pinterest ads that are on the cusp of being released to the public where you can again buy native ads called promoted pins. That’s literally right around the corner at the time of recording this in May, 2014, if you’re listening to this much after that time then chances are they are already here.

There’s so many options and opportunities to get in front of our target audiences when they are using social media. If you would like to learn how to create adverts that get clicked, how to target your exact audience, how to bid for cheaper clicks to give you the best chance of ROI, then take a look into the online marketing club, it will show you all those things.

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of seven books published in more than 30 languages.

David’s book “The new rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than 25 different languages from Bulgarian to Vietnamese, New Rules is now a modern business classic.

He is a recovering VP of marketing for two publicly traded technology companies. Today, besides speaking and writing, he is an advisor to marketing technology companies and nonprofits.

In this interview I ask David how the marketing game has changed & exactly what the “New rules” of marketing & PR are. He reveals…

* Why David got sacked from his job because he didn’t want to market the old way any more

* How to create content that will appeal to the people who want to buy your stuff

* The 3 ways businesses can generate attention using the old methods of marketing (They do still work!)

* How you can use the new rules of marketing to get massive visibility on the web

* Why you must think like a journalist to succeed online

* The 3 step process to making sales online

* Why people are more inclined to buy if educate them first

* Why one way interruption marketing is dead

* 2 big reasons your website needs to be mobile ready

* 3 mobile marketing strategies for small businesses

* The “Newsjacking” method to drive huge traffic by simply piggy backing off breaking news stories!

* How Richard Branson’s mother & Kate Winslet helped the London fire brigade to get mentioned over 2,000 times in the media

Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini-series.

We’re currently exploring my top 9 ways to drive traffic which are SEO, Search advertising, Display advertising, content marketing, organic social media traffic, social advertising, email advertising, affiliate traffic and retargeting. In this episode we will be looking at Organic social media traffic.

What is Organic Social Media Traffic?

Organic social media traffic is natural traffic acquired from social media and social networking sites for free. You can pay for social media traffic but we’ll talk about that in the next episode, in this episode we are talking about free social media traffic. The main social networks would include Facebook, Twitter, LinkedIn, Google Plus, YouTube, Pinterest and Instragram, there are countless others too but they would be what I consider to be the main ones at this moment in time, in May 2014.

Why is Social Media Traffic good?

Well first of all it’s where everyone is. Social media is a great way to connect with your target audience where they hang out most. People are spending anywhere between half an hour to an hour on social media each day, for some people it’s replacing real life interaction altogether, it’s where everyone is, I don’t care what tiny little niche you may be in, I guarantee the people of your niche are using social networks. If you want to get in front of them, where they look everyday then you’ve got be there.

It’s free traffic and it’s repeat traffic. Once you are connected with someone via social media you have the chance to connect with them frequently, not just the once but all the time, daily or even multiple times a day if want. They can see your updates time and time again and therefore may click your links many times over the course of some time.

It’s good for both front end lead capture as well as back end, stay in touch, top of mind type marketing too.

What’s bad about Social Media Traffic?

Done incorrectly it could backfire and not impress your audience, the main way to turn people off is to be too pitchy all the time, people are there for social interaction not to be sold to, so keep it light, be fun, be chatty, be social, use it for lead gen or if you need to be more salesy then lead people off of social media over to your site where you can control the environment better.

Who is Social Media for?

For me, any business can use social media marketing to some degree or another. Sure some businesses are far more naturally suited than others but I believe you should be using it anyway. For starters you want to claim the real estate if someone types your name or company name into Google they should be finding your website and your social media properties and people can connect with you in their preferred way.

Social media is definitely well suited to those who use content marketing, it ties in very naturally. Interest or enthusiast markets are naturally suited.

Those who may find it more of a struggle could be local businesses, now don’t get me wrong, I know some local businesses who crush it with social media but I know that others do struggle, sometimes their target audience is just destined to be small because there are not many people in their town or local area that they serve but that’s fine, social media success doesn’t mean huge numbers, if you have small band of loyal followers then that’s still success.

Other businesses that may struggle are B2B’s or businesses where people are in and out of the market very quickly, again this is not always the case but can sometimes be harder or may need a little more thought to figure how best to make it work.

How to get Social Media Traffic?

Set up accounts on the social sites where your audience hang out most. There’s no harm in joining many, just make sure it doesn’t require too much of your time keeping it maintained, remember this can be outsourced too, you don’t have to be the one in your company doing the social media marketing.

Then you need to connect with the people in your market on social media, build up your following, the best way to do this is with content marketing, make sure that all social media accounts are showing on your blog so that once a visitor has visited they can simply go and connect with you at their favourite social networks. Make sure your list and your previous/current customers know you are on social media too.

You can’t connect with everyone all at once, building your social media audience will take time, years even, it doesn’t stop it just keeps happening for as long as your business has an online presence and you continue to serve your market, people will continue to find you. What may start off as a slow trickle can really turn into a big snowball effect if your market is big enough and you do a good enough job of marketing. And if your market is small that’s fine too, just do the best you can.

To speed the audience building process you can buy an audience using social ads, more on that in the next episode.

Once you have audience, you interact with them. It’s all about having meaningful conversations with them and giving them good content, this will keep them engaged and is what will make them repeat, loyal followers who will comment, like, share, click your links and buy your stuff.

If you would like to learn how to build your social media following and keep them engaged then check out the online marketing club where you can learn the details of how to do just that.

Glenn Livingston is the marketing psychologist many companies brought in to crawl deep inside their prospects’ minds to uncover exactly what they were desperate to buy, to improve profits on existing product lines, AND to minimize advertising risk in new market.

Glenn’s marketing consulting companies have serviced literally dozens of Fortune 500 companies like AT&T, American Express, Astra Zeneca, Bausch & Lomb, Burger King, Chase Bank, Citibank, Colgate-Palmolive, Grey Advertising, Hallmark, Hunt Wesson, J & J Whirlpool, Exxon, Flagship Banks, Ford Motor Company, General Mills, Gore,J Walter Thompson, Kodak, Kraft, Lipton, M & M Mars, Master Card, Merck, Panasonic, ovartis, Ortho McNeil, P & G, Pfizer, Pharmacia, Pillsbury, Roche, Sara Lee, Unilever, Warner Lambert, Nextel, JJill, and many more.

In this interview Glenn tells us how we can make our website visitors become hyper responsive buyers.

Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini-series.

We’re currently exploring my top 9 ways to drive traffic which are SEO, Search advertising, Display advertising, content marketing, organic social media traffic, social advertising, email advertising, affiliate traffic and retargeting. In this episode we will be looking at Content Marketing.

What is Content Marketing?

Content marketing is a way of reaching your target audience by providing information they find valuable, with no cost to them, it’s a successful first interaction with your brand. From there people can find their way into your funnel, get in contact with you, look around your website and buy something, there’s many possibilities, but the idea is you help them up initially with the content you give, and after that they may become a customer because they realize that you can help them even further.

Why is Content Marketing good?

Content marketing is a great way to establish credibility and expertise. The person consuming the content can get a feel for whether they think you’re knowledgeable or not. Because you’re putting yourself out there in this way the majority of people will just assume you are an expert or you wouldn’t or couldn’t be doing content marketing.

Content marketing is a great way to build trust and rapport. If someone reading your post or watching your video likes your style, what you’re saying, the way you’re saying it, it can be a unique selling factor which no else in the world can replicate, there’s only one you. So their question becomes not just is this person knowledgeable but do I like them?

It’s inbound marketing, it draws people to you. Because people often resist selling, content marketing is a great way to take someone from being a cold lead to a warm lead without hard selling. They can see how you can help them and you’re not annoying them or frightening them you’re doing the exact opposite, you’re attracting them to you, making them want to hear from you rather than turn and run in the opposite direction.

Another cool thing about content marketing is that it get’s shared because people love to share good content so you get even more exposure to your market for free.

What’s bad about Content Marketing?

Content marketing if not done correctly can be time consuming. If you do even just 2 blog posts or videos a week, that’s going to take up quite a bit of time, coming up with the content, creating it, publishing it and marketing it, this all takes up your time and on this show we aren’t fans of that are we? This isn’t about doing more. So if you do content marketing make sure you have a team to help, ideally all you would be doing is creating the content and the rest is done by your team. Even some content like writing can be outsourced. The only thing that can’t be outsourced is you appearing on a video or talking on a podcast but that doesn’t have to take too long and can actually be quite fun anyway.

Another potentially bad thing about content marketing is that some aspects of it are long term and the ROI isn’t immediate. It’s a strategy where you need to be patient. Just because you wrote great blog post or video, even if it got a great reaction, it doesn’t always mean it blows the doors off your sales sales figures that same day. Content marketing strategy varies and sometimes it leads to an immediate boost in profits and sometimes patience is required, you need to be in it for the long game. Not necessarily a bad thing anyway but some people want instant results. If you want instant results, there are other traffic methods like search ads, display ads or social ads which would likely lead to profits quicker.

Who is Content Marketing for?

For me, any business can use content marketing to some degree or another. Sure some businesses are far more naturally suited than others but I believe any business has a level of expertise that their customers do not have and therefore can use content to educate them about how they can help them. Businesses that are in the expert space or in an interest or long term problem market are the most natural fit. But even businesses where content marketing may not be quite so obvious you can always base content around the frequently asked questions that your customers have.

How to do Content Marketing?

Content marketing comes in many shapes and sizes.

There’s blogging, a part of your website where you can regularly publish new content. I love using wordpress for this. I publish helpful content and then give calls to action to sign up to my list.

In fact even the lead magnet to sign up to my list is content marketing, the free report, ebook, videos or email newsletter I give away is content. The content in your funnel should be pre-selling content, it’s leading to the sale but in a very helpful, informative way.

Video marketing is a great way to give content and people love to consume content. Create a video then publish it to Youtube, your blog and other social media and video sharing sites. Again give a call to action within the video itself or in the description underneath the video.

When people do product launches it’s based around content, usually 3, 4 or 5 videos in a series which give great info away and then pre-sell you on the offer.

Podcasting just like I’m doing now is a great way to give away good information that helps people to see that you can help them.

That’s just some of the ways, it doesn’t matter if your content is audio, video, text, email, in a book, the main thing is, you should be giving away good content that leads towards someone knowing how you can help them better, like I said before this is called pre-selling. The best thing to do is answer the common questions that the people in your market have, find out what those questions are and then answer them, that’s your content. Then use your channels, email, social media, video sites, your blog, a podcast, to get your content into the hands of as many people in your market as you can.

If you would like to learn how to produce content that sells, how to make a podcast, create amazing videos, run a blog or surround yourself with the right people on your team who can help you with your content marketing so it gets done quickly and effortlessly then check out the online marketing club, it’s for you.

Hi, welcome to the online marketing show, this is Joey Bushnell and welcome to the online marketing news.

First off, retargeting platform Perfect Audience announced perfect audience connect this week. This is where you can team up with other marketers and cross promote to each other’s visitors, not only can you retarget your own website visitors but now you can show ads to the visitors of your partners websites so now you reach new people not just the same ones over and over again.

AOL have released a new native ads for mobile unit. It will be exclusively for mobile sites and apps and the ads will be shown on AOL owned properties, places you probably didn’t know AOL even owned like techcrunch and the huffington post. If you’re into media buying it could be worth testing out.

LinkedIn is launching two new partner programs... Sponsored updates partners and content partners. The sponsored updates program is designed to help you reach a your target audience on LinkedIn better and the content partners program aims to help companies find good original content producers to create content for them.

Twitter has rolled out a new web profile which is now available to everyone. It has a new best tweet section, a pinned tweet feature and a filtered tweet feature. Your tweets that attracted the most engagement will appear larger than normal. It also has space for a larger profile picture and cover photo.

Twitter has also released a new ad unit called website cards. It shows an image, some text, a call to action and a when users click they will land on a page on your website. This is a good thing for us advertisers, it means more real estate to play with, we aren’t limited to boring plain text, 140 characters tweets with this kind of ad.

And for UK Twitter advertisers, Twitter have improved their Geo Targeting options adding 9 regions in the UK... North West England, Yorkshire and The Humber, East England, West Midlands, South East England, South West England, North East England and the East Midlands. And they have still kept all the old ones too... London, Birmingham, Glasgow, Leeds, Liverpool-Manchester.

Pinterest have announced guided search will help mobile app users find what they are looking for faster by adding relevant sub categories to the search results. This is just another reason for us marketers to make sure our pins and boards are all tagged and formatted correctly or they won’t be found.

Google have added 3 new features for app advertisers. In-app install ads can now target users on the display network based on previous apps they have installed and their usage of those apps. YouTube trueview companion for apps allows advertisers to show a video with a clickable call to action to download their app directly underneath and app deep linking for both search and display networks allows users of an app to open the app up to most relevant page within the app and start using it, a little bit like retargeting for apps.

A few weeks back Leadpages announced the launch of their Marketplace and they officially opened the doors this week with their first template available for sale – The affiliate mini site, where you can pitch affiliates to promote for you and give them their links, banners and swipes.

Perhaps the biggest online marketing launch coming up in the near future is Donald Wilsons FB ads cracked reloaded, where he teaches how to get cheap clicks on facebook ads, his last launch was a massive success and no doubt this one will be big too.

In events...

Copyblogger are hosting Authority Intensive in Denver, Colorado on the 7th – 9th of May. Speakers include Seth Godin, Darren Rowse, Brian eisenberg, Joanna Wiebe and many more.

Chris Howard is hosting Wake Up Rich Live Weekend in Los Angeles, California on the 9th-11th of May.

The business show 2014 is taking place in London, England on the 15th and 16th of May. This one is a massive event, over 250 seminars taking place, speed networking events, the angels den where you can pitch your business idea to angel investors and much more.

American sales summit 2014 is being held in Las Vegas, Nevada on the May 15th – 19th. Speakers include loral langemeier, marshall slyver, Kevin Harrington, Daven Michaels, alex mandossian and Raymond aaron.

David Neagle is hosting the breaking free live experience in Las Vegas, Nevada on the 15th -18th of May.

O2 are holding a workshop called 11 ways to find new customers on LinkedIn. It’s in London, England on the 22nd of May.

Dov Gordon is holding a live event “one day jumpstart to a consistent flow of clients” in Washington DC on the 29th of May.

James Malinchak is holding the Big Money Speaker Bootcamp in Los Angeles, California on the 29th of May to the 1st of June.

The vocus marketing and PR conference called Demand success 2014 is being held in Washington DC on June the 5th and 6th. Speakers include Randi Zuckerberg and Avinash Kaushik, Chris Brogan and Laura Ries.

Patrick Powers is holding a live workshop in London, England called the Irresistible Pitch on the 14th of June.

Affiliate Summit East, New York, 10-12th of August. Huge line up of speakers and even the rapper Juicy J will be performing during the affiliate’s ball, the official party of the affiliate summit.

John Lee Dumas is the founder and host of “Entrepreneur on Fire” a top ranked podcast named “best in iTunes 2013”. John interviews today’s most inspiring and successful entrepreneurs 7 days a week and has been featured in both Time and Inc magazine. He is the founder of “Podcasters Paradise” a community where podcasters can create, grow and monetize their podcast. “Entrepreneur on Fire” generates over 450,000 unique downloads a month with past guests such as Seth Godin, Tim Ferris, Barbara Corcoran, Gary Vaynerchuck and Guy Kawasaki. Recaps of the 500 plus episodes and much more can be found over at eofire.com. John is currently generating over $100,000 each month because of his podcast and in this episode he shares with us how does it.

Today I want to point you in the direction of an incredible free resource.

It’s James Schramko’s free mini course, called own the racecourse. James is one of the best content marketers in the world, his blog is great, his podcasts are great, all his content is amazing it’s worth modelling. James calls his content marketing system, owning the racecourse.

If you go this his superfastbusiness blog you’ll find the mini course there. http://www.superfastbusiness.com/traffic/own-the-racecourse-training-introduction/

This is the first page of 14 pages on his blog where he delivers the course. Start on this page then at the bottom of every page there will be a link to the next part of the course.

He’ll show you how to assemble your dream team who will help you do your content marketing so you’re not having to do this all yourself, how to come up with great content ideas that your audience will love, how to create, produce, publish and syndicate your content all over the web, how to measure the success of your content marketing and also a complete checklist of tools needed to make this all work. There’s also some bonus sections as well as James update own the racecourse reloaded.

The entire course would take less than a couple of hours to complete but by the end of it you’ll know exactly how to have a content marketing machine, cranking out new content on very regular schedule which get’s the attention of your market, with minimal effort on your part.

So take the time to go through it. Also you can check out my interview with James, episode 12 where we discuss his owning the racecourse method.

My recommendation would be to go through the course starting at http://www.superfastbusiness.com/traffic/own-the-racecourse-training-introduction/ and then listen to the podcast and see if you gain any extra insights