Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini-series.

We’re currently exploring my top 9 ways to drive traffic which are SEO, Search advertising, Display advertising, content marketing, organic social media traffic, social advertising, email advertising, affiliate traffic and retargeting. In this episode we will be looking at Retargeting.

What is Retargeting?

Retargeting is a method of getting your website visitors to come back and visit again. It’s just like display advertising, but it’s not about getting first time traffic, it’s 2nd, 3rd, 4th time traffic. So needless to say, very targeted indeed. The way it works is the ad network you use to do retargeting gives you a snippet of code that you place on your website. When someone comes to your website this code places a cookie on the browser of the person who just visited. Then when that visitor goes to other websites where your retargeting network has ad inventory, they will show them your ads and remind them to come back to your site again.

Why is Retargeting good?

You probably know that often people need to see you 7 or 8 times before they will take enough notice of you think of you as significant or want to do business with you. It’s not very often someone will land on your website and decide they instantly love you and what to give you their money. So retargeting gives you that capability, instead of letting visitors leave and forget about you forever, you remind them of why they were interested in the first place, they return and you have another bite of the cherry so to speak, to get that visitor to convert.

The other thing is you have to remember that people have busy lives and short attention spans. They could have been sold on your product already, they could have been ready to buy but they got distracted and didn’t complete the purchase or perhaps they wanted to think about it and intended to come back on their own but they forgot, that’s two examples but there could be many, many scenarios where someone left your site even though they were a potential buyer. You cannot afford to let this hot lead just disappear without giving them the opportunity to come back.

So retargeting is not just about traffic, it’s about conversion too.

What’s bad about Retargeting?

I can’t think of too much that is bad about retargeting to be honest. In my experience retargeting traffic does better than usual traffic because it’s cold traffic, it’s all warm traffic. The only thing I would say is that you need enough traffic coming from other sources first of all, if you don’t then you won’t have the ability to retarget very many people anyway.

Who is Retargeting for?

Retargeting is for everyone in my opinion, if you have a website, if you take online marketing seriously, you should be doing it even if it’s just on small scale. Why waste those visitors and part ways with them forever, it’s not the smart thing to do. Imagine you had a bucket full of water. You wouldn’t want holes in your bucket. If you had a bucket with a hole in it, you’d patch it up immediately so that it stopped leaking, so that very little was wasted, and it’s the same with your website, letting hard earned visitors leave without a trace is like having a big gaping hole in your bucket.

How to do Retargeting?

First you need to sign up to a retargeting platform. Adroll.com, perfectaudience.com, chango.com, retargeter.com are places where you could start, especially perfectaudience, they would perhaps be my number 1 recommendation. Also the Google display network allows you to do retargeting, that’s a good place to start out too.

Generally retargeting is usually done from a website that’s where people see you for the first time and you tag them but it can even be done from an email.

The places these retargeting ads get shown could be Facebook, Twitter, YouTube, the google display network or the ad inventory of the retargeting platform you use which will show across banner ads on relevant websites all over the web. It just depends who you do your retargeting with, so before you sign up to a retargeting platform, read up about where you ads will be shown.

And that’s it really! The rest works just like display advertising, have a compelling attention grabbing ad that drives clicks back to your site.

So that’s my top 9 ways to drive traffic and there are more. Not just those 9. But look, if you’ve ever complained about the lack of people coming to your website I’ve just showed you a ton of ways to get traffic, traffic should not be an issue, traffic is everywhere, the web is choc full of traffic. There is no shortage. But you may have noticed that most of those traffic methods are not free. And this may put some people off. But I stand by what I said, traffic is not an issue.

Here’s the issue. Lack of conversions. Lack of sales. If you have that problem you really are screwed because if conversions are low, you can drive all the traffic you like, it won’t convert, you won’t make money. Conversely, if you have an offer that converts and you know, that it consistently, reliably converts then you can fund your traffic driving. It’s not a leap of faith anymore, you’ll have the courage to spend big on traffic because you know you’ll make your money back.

So if you feel like you have a traffic problem, you don’t.

You have a conversion problem and that’s the next part of this series, how to increase your conversions.

Michele Scism is a leading authority on social media and online marketing and the Founder of both DecisiveMinds.com and The Global Social Media Managers Association. Her clients call her “The Results Lady” because as a business strategist she uses her signature “Take Action Get Profits” system to help entrepreneurs turn their passion into expert status and then profits. Michele’s knowledge in the areas of online marketing and social media marketing have been recognized during recent interviews on several web TV shows, including being interviewed by Kristi Frank from Donald Trump’s The Apprentice, as well as multiple Talk Radio shows and tele-classes. Whether you want freedom and flexibility, more time to be with your family, more money, more blog traffic or the feeling of satisfaction you get from creating a successful business, Michele is there with her expert business knowledge, strategies and accountability skills to help you get the results of your dreams.

In this interview I ask Michele how she is able to get so much blog traffic & she reveals…

* How Michele used social media & blogging to build a 6 figure business in less than two years

* The most fatal mistake bloggers make

* The best ways to monetize your blog

* How to easily add an opt-in box to your blog sidebar so you can gather leads

* 3 blogging secrets to double your blog traffic & visibility

* How to sync your blog to automatically update your social media accounts so you don’t waste loads of time promoting

* How to drive traffic to your blog just by engaging with others in your community

* An easy way siphon traffic from other peoples blogs

* How to encourage others to share your blog post

* How Michele doubled her blog traffic by participating in blog contests

* How to get other people to write your posts for you & then have them promote it to their own audience!

* How regularly you should be posting new blog posts

* A super stealth method to get into the inbox of people who aren’t even on your list without spamming (Trust me this one method alone will make it worth your time to listen to this interview)

David is a very talented copywriter and email marketing expert. He has generated over 25 million dollars for his clients and supported the growth of their business using email lists and collecting opt-in emails for his clients. He has also worked with some very high profile people and companies including; Stomper Net, Brendan Burchard, David wolfe and Loral Langemeier and many other top experts in the industry.

Hi, welcome to the online marketing show, this is Joey Bushnell and in this episode I want to point you towards an incredible free resource.

It’s called the ultimate list of the best marketing books ever and it’s by me! You can find it over at josephbushnell.com/marketing-books

It’s a huge list of what are in my opinion the best marketing books of all time, this is a treasure trove of the best marketing books ever written so go over there and pick out some books that you would like to read.

There’s some of the old classics by the early pioneers of marketing like Claude Hopkins, Eugene Schwartz, John Caples and David Ogilvy.

There’s modern day copywriting and direct marketing bestsellers from Joe Sugarman, Boy Bly, Dan Kennedy and Drayton Bird.

There’s the persuasion and influence section featuring the likes of Robert Cialdini, Sally Hogshead Seth Godin and Kevin Hogan.

Marketing Strategy books from Al Ries, Jack Trout, Jay Abraham and Jay Conrad Levinson.

As well as some recent online marketing and social media books too.

These are in my opinion the best marketing books available anywhere in the world so give yourself the unfair advantage, go pick a few to add to your reading list and if you read them and apply them you pretty much can’t help but improve your bank account.

Go to josephbushnell.com/marketing-books

Alan Forrest Smith has spent over 27 years studying business from the front lines & has used story selling in some form or another from a very young age. At the age of 10, Alan started his first business painting old bikes for friends on the housing estate where he lived. By the age of 11 he had bought an old sewing machine and created his second business tailoring trousers for prison wardens and school friends. By 15, Alan had started another money making scheme cutting hair and charging his friends and family for the service. At the age of 16, Alan got his first full-time job as a Landscape Gardener. By the age of 20, Alan then became a hairdresser and by 1989 Alan opened his first hairdressing salon.

This is where Alan’s marketing & story selling skills were discovered and honed enabling him to take his salon from new start-up to number one in a town of 35 salons in less than 18 months using low cost- high return very clever marketing strategies.

Around the year 1999 a handful of salon clients began to ask Alan who was creating his marketing materials. This was Alan’s first opening into creating marketing materials for others willing to actually pay him for the service.

His first marketing client campaign brought a result of 47% response rate from a direct mailer which led to sales of over £800,000 within a 12 month period. The client had previously lost tens of thousands in trying and having a go at marketing. Alan cut costs, created ultra effective direct marketing campaign that resulted in sales and made his first marketing client very happy.

This led to more and more clients asking Alan for his newly discovered marketing services.

By 2004 word had spread via the web, this led to Alan training others in places as far as Australia, New Zealand, USA and many other locations all over the Earth. By 2010 Alan has spoken to well over 25,000 people all over the World and held his own weekend marketing intensives annually to huge acclaim.

Alan is a master of weaving stories into copywriting & marketing materials that the reader can relate to & then buy because of the story. In this interview I ask Alan how we can also use story selling to sell more of our own products or services. Alan reveals…

* How he was able to use story copy to sell millions of dollars worth of products & services for his clients

* Why stories work better than anything else in copywriting

* How stories are built into the human psyche from a very young age making us more likely to listen & buy when we hear one

* The fascinating story behind a sales letter that consistently pulled £250,000 per month for a TV crew company

* What reading bedtime stories to his children taught Alan about story selling

* How to make your sure your copy gets read the entire way through, from start to finish

* 3 ways to keep your story believable

* What to do if you don’t think you have a compelling story to tell

* How we can use questions to lead people seamlessly through the story all the way to your offer

Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini-series.

We’re currently exploring my top 9 ways to drive traffic which are SEO, Search advertising, Display advertising, content marketing, organic social media traffic, social advertising, email advertising, affiliate traffic and retargeting. In this episode we will be looking at Affiliate traffic.

What is Affiliate traffic?

Affiliate traffic is where you set up an affiliate program which rewards people for driving traffic for you. Your affiliate program will track the traffic that your affiliates send and if the traffic they drove results in a sale for you, you share some of that sale with the affiliate.

Why is Affiliate traffic good?

Affiliate traffic is pretty much risk free, you only have to pay out if the affiliate makes you a sale, any traffic that does not result in a sale is not paid for by you, it’s paid for by the affiliate, so much of the risk is actually on their shoulders not yours. This guaranteed ROI for you.

Affiliate traffic allows you to quickly multiply your traffic, if you have 100 affiliates then you no longer have just your own email list to send to but 100 emails to tap into. It’s no longer own advertising budget to use but 100 advertising budgets to use. It’s not just a banner ad on your own website, it’s banner ads on 100 websites.

Affiliate traffic is also nice because the affiliate sending the traffic is endorsing you. If they are sending an email to their list about your product then they already have the know, like and trust factor with their list and you benefit from that endorsement, they’ll be more likely to buy and with less scepticism.

What’s bad about Affiliate traffic?

Running an affiliate program can be a little complicated and also it can be a bit of a job recruiting affiliates who will actually do any serious promotion for you. It’s not like you lost out on anything but to really make it work requires some work.

Who is Affiliate traffic for?

Affiliate traffic is certainly not for every business type or every product. What you are selling would need to have a decent enough margin that you can give away enough of the sale to make it worth the affiliates effort but also still make good enough money for you.

A natural fit is the information space or software space as the margins are typically high, however many other business types can use affiliate marketing too.

How to get Affiliate traffic?

First find an affiliate platform to use. I like infusionsoft as that’s my CRM tool and it has an affiliate program built right into the system. In the past I’ve also used iDevaffiliate which is a very robust, reliable yet very affordable option to run an affiliate program.

Then there’s also clickbank or JVzoo, these platforms will not only help you run an affiliate program but they also have a ready made base of affiliates that you can tap into. Professional affiliate marketers who make their full time or part time living just by promoting affiliate offers are already members of clickbank and jvzoo are ready and waiting to promote the best offers to their lists. So this takes some of the work out of the recruiting process but you’ve got to have a proven high converting product or they won’t be likely to promote.

I find that customers are some your best affiliates, they’ve used the service and they now are your evangelists and you can pay them, reward them for telling their friends. So make sure you offer your affiliate program to your happy customers.

You can also approach people by networking, going to seminars and events are a great way to form business relationships and find people who have lists or access to traffic that you would like to get in front of. Build the relationship first and then once a relationship is established, approach them with your affiliate offer and how they can make some good money from it if they will promote it.

Make sure you give good support for your affiliate program. Tell affiliates all they need to know, you should have an affiliate sign up page which pitches affiliates as to why they should promote your program and how it will likely make them money. Then inside your affiliate program, when affiliates login you should provide them with everything they need to make their promotion a success, give them their links, give them banner ads to use, tested swipe copy that converts, even go as far as to give training and ideas so that newbie affiliates know exactly what to do, make your affiliates decision to promote your offer as frictionless as possible.

Above all, have a killer product. Incredible products attract affiliates on their own like moths to flame. Like I mentioned before some people do this full time and they know that the best products are where the money is.

If you would like to learn how to set up an affiliate program and get people to promote your products to their lists then take a look at the online marketing club, you’ll get detailed step by step training of how to do that in inside the members area.

Facebook have been busy...

Facebook ads are about to get more targeted than ever, with Facebooks new audience insights. You can now get deep demographic and behavioural data of the people who like your pages or events, a custom audience or even everyone on facebook in general. This will give you additional insights the lists demographics, page likes, location, language, facebook usage and even purchase activity.

Facebook are also improving their video ad reporting and will give insights on video views, unique video views, average duration of video views and audience retention.

Facebook have announced the launch of a mobile ad network called Audience network. They are bringing all their targeting data and bring it to 3rd party apps. Obviously this will be especially helpful for those looking to promote apps, on mobiles and tablets. Facebook says that you’ll now be able to target in app ads based on who the user actually is, not just who you think the user is.

Facebook have also announced that their Business Manager tool will be more widely available. Previously only big brands and big advertisers with big budgets could get access to this tool which allows you manage facebook pages, applications and ad accounts all from a single interface. It’s still not for everyone and you still need a dedicated facebook rep to get access but it’s not just the multi-million dollar companies that can only get it now, if you’re interested in the tool contact your FB rep if you have one already or apply to be given a rep. It’s also only previously been given to US companies but will be rolling out internationally over the next few weeks.

Twitter have announced that promoted tweet and promoted account ads will now be available in up to 20 languages so that users across the world can read your ads in their own language.

Similarly LinkedIn have announced language targeting and personalized page feeds for their company pages and showcase pages. Your update can show in a users selected language or you can personalize your feed and show different updates to different people based on who they are based on language, location, company size, industry and some other filters. People see what you want them to see if you decide it’s relevant to them.

Instagram have announced they will be rolling out video ads very soon “carefully and methodically” I guess meaning there will be beta phase before its available to everyone but certainly for us online marketers, this could be an exciting new place to play with video ads.

Stumble upon ads have improved with brand new targeting and delivery options now available including simpler geotargeting options and a similar audience tool to targeted like minded people.

YouTube have added a new intros feature which allows video creators to automatically add a 3 second branding intro to their videos. It can’t be used as a direct advertisement but it is a nice time saver if you want to upload fast without messing around with editing first.

The dating app tinder have announced they will be allowing native advertising very soon. I’m sure we’ll hear on that in the coming weeks or months.

The popular app vine which allows users to share 6 second video clips is now available on desktop, go to vine.co

Optimizepress have followed in the footsteps of leadpages and opened up their very own marketplace where developers can sell their templates, plug-ins, icons, graphics packs, custom code snippets and more.

The popular automation tool IFTTT, aka if this then that, is now available as an app on android as well as IOS where it has been available for a long time now.

The all new visual website optimizer has been announced, if you are a current user you can apply for early bird access to get new features such as new split test reports, zero coding a/b split testing for native mobile apps and more.

Amazon cart has just been announced by amazon and it allows your twitter follows to easily buy from you on without leaving twitter. Now when you tweet an Amazon.com product link with your Store ID, Twitter users, who have connected their accounts to Amazon, can add the item directly to their Carts by replying to your tweet with '#AmazonCart'. Later on they can finalize their purchase, your product will be waiting for them in their shopping cart.

Infusionsoft have announced that they will be improving their paypal options including a new shortened paypal checkout process and easier paypal/infusionsoft setup.

Microsoft office for mobile is now free on iPhone, iPad, windows phone and android. Using onedrive you can now open and edit all of your word, powerpoint and excel documents on the go.

For the listeners in Europe the EU Consumer Rights Directive comes into force on June 13th 2014. This is legal stuff so it’s very important and I’m not going to land myself in trouble by trying to describe the coming changes myself, suffice to say if you’re doing business in Europe you need to look this up, EU consumer rights directive.

The winners of the webby awards, the Oscars or grammies of the internet were announced on April 28th. Crowdfunding site Kickstarter, ad agency Ogilvy paris, tech news site mashable, google, tumblr, vine, airbnb, squarespace, instagram, Netflix and ted talks all amongst the winners, go to webbyawards.com to see all the winners and why they won, it’s a good insight into what innovations are happening and what direction the web is going in the future.

In events...

AJ Silvers is holding a workshop called “what if you could double your business in a one day hands on workshop”. It’s being held in Chiang Mai in Thailand on May 14th.

Older, Richer, Wiser, the conference about marketing to the over 50s is being held in London, England on the 22nd of May.

For all you network marketing peeps out there, DS Domination LIFE is being held in Las Vegas, Nevada on 30th May to the 1st of June.

The association of professional coaches, trainers and consultants super conference 2014 is being held in London, England on the 7th and 8th of June. Speakers include Andy Harrington, Matthew Kimberley, Mindy Gibbins Klien and Simon Coulson.

Jamie Smart is holding “making a living from the inside out” in London, England, 7th & 8th of June

The PR Summit Conference Series is being held in San Francisco, California on June 17th.

Financial services social media conference is being held in London, England on June 17th.

Infusionsoft university is in London, England on the 24th – 27th of June.

Facebook is hosting a 5 date roadshow for small businesses across the USA, it’s called Facebook Fit. The dates are New York, 3rd of June, Miami, Florida, June 19th, Chicago, Illinois, July 10th, Austin, Texas, July 24th and Menlo Park, California, August 5th.

And last but certainly not least, husband and wife duo, Izabela and Mike Russell are hosting the UK Podcasters Conference 2014 on august the 16th in Birmingham, England. Speakers so far include Jason Van Orden, Jon Buscall and yours truly, I’ll be speaking too so if you are thinking about running a podcast anytime, you’ll need to be there, it’s the podcasting event of the year. More speakers to be announced soon.

Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business which made Amazon’s #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. He is also the author of Digital Leader: 5 Simple Keys to Success and Influence and What Happens in Vegas, Stays on Youtube.

Erik produced “Social Media Revolution” which is the most watched social media video in the world.

Erik is in high demand as a speaker and has given keynotes/advised companies such as Facebook, Starbucks, M&M/Mars, Montblanc, TEDx, Polo, Nokia, Google, and more

In this interview I ask Erik for tips on how we gain the edge in business, in this new digital age. Erik reveals…

* How the social media revolution has permanently changed our lives and our businesses

* The 4 steps to selling on social media

* The critical part most companies get wrong when it comes to social media marketing

* How to carry out market research and competitive research on social media

* Why you should consider using a weekly listening report

* Why you have no choice but to make your business very transparent (your customers can now hold you accountable in a very public forum!)

* How one social media user brought a major airline company to its knees after they gave him poor customer service

* Why you should aim to get people participating with your company online

* How to use big data to spot trends and turn it into actionable data

* Why social media equals braggadocian behavior and how you can capitalize

Hi, welcome to the online marketing show, this is Joey Bushnell and today I just wanted to share an incredible free resource with you.

It’s called the ultimate list of blog post ideas written by Russ Henneberry the editorial director at digital marketer. You can find it at digitalmarketer.com/blog-post-ideas

It’s a big list of blog post ideas and once you’ve read it, you should never be stuck for a blog post idea ever again, there are loads of different kinds of blog posts and this is a fantastic summary that you can refer back to time and time again.

The list includes many of my personal favourites... the list post, the interview post, the how to post, the review post, news post and the series post.

It reminded me of some successful posts I’ve had in the past that I really need to start doing again such as the ultimate guide post, the checklist, the rant post and the story post.

And it also gave me ideas for totally new blog posts I’ve never tried before... the question post, the prediction post, the survey post, the case study post, the satire or parody post for some humor and also the crowd sourced post which I’ve been meaning to do for a very long time but never got around to it.

There’s plenty more ideas where that came from, if you have a blog but need some creative inspiration I guarantee this post will get your brain into gear. Go to digitalmarketer.com/blog-post-ideas

Yaro Starak is recognized worldwide as a leading authority on Blogging & Membership sites. During this interview he reveals how you can create a semi-passive income by building a membership site or even multiple websites of your own! Take your passion & turn it into massive profits!

Don’t forget to checkout Yaro’s blog because it’s one of the best on the internet www.entrepreneurs-journey.com

If you would like more information from Yaro about Membership sites go to www.membershipsitemastermind.com