Ian Brodie is the author of "Email Persuasion". In this episode Ian shares with us how to win clients through email marketing.

In this episode I want to make an announcement regarding some changes to the show format.

I recently discovered that iTunes only support podcasts which have a maximum of 300 episodes after which time, things can start to go wrong with the podcast, new episodes not updating or being listed in the iTunes directory, that kind of thing. Obviously that’s not something I want to happen. What it means is that in about 4 months time I would have to stop the show. This was definitely not in my plans and had I known about this before now I would have done a few things differently so I have a few decisions to make in the future.

However I’ve already made a couple of decisions. The first is I will be slowing the show down. As you know it’s a daily show and if I carry on at this rate the show will be over in 4 months, which I have absolutely no intention of. So instead daily episodes I will release episodes every 3 to 4 days and this way the podcast will be able to continue for at least another year. Also I know this suit many of the listeners anyway, I have had some feedback that whilst they absolutely love the show, sometimes life is busy and they just can’t keep up with every episode, and that’s more than understandable. I never imagined that anyone would listen to every episode single anyway so I didn’t think it would be an issue but some people have expressed that they would listen to every episode if they could, so hopefully this will be welcome news to many of you anyway, this will certainly make it easier to consume every episode if that is something you would like to do.

The 2nd decision I’ve made is to free up some space by taking the online marketing news episodes and putting them on a separate podcast. So if you are a fan of the online marketing news please subscribe to my spin off show The online marketing news. You can find this by searching on iTunes and it should be listed on stitcher in the very near future too. Or you can go to http://onlinemarketingnews.libsyn.com/

Oh and by the way if you do subscribe to the online marketing news and have been a big fan of it in the past then please help us launch the show by leaving a review on iTunes, the success of podcast really can sometimes depend on how successful the launch is and if you can get into the new and noteworthy section on iTunes, I’d love to make that happen and reviews will go a long way to helping us to do that.

The 3rd decision is I will be freeing up some space by deleting some old episodes, I don’t know which ones and I don’t know when I will take them down but after I give it some thought this will happen at some point. And I won’t be giving warning, this is that warning so if you are in any doubt at all if there are any previous episodes that you wanted to listen to but haven’t had the chance yet, go download them now just to be safe.

And that’s it for now, a big shake up and one that even as little as 7 days ago I had absolutely no intention of changing anything. But new information came to light and I needed to make a decision. Sometimes you have to be bold and make the choice, for better or for worse. I hope many of you will welcome the changes and I can promise you that from my end there will be no let up on the amazing quality of guests and marketing and business growth information shared for free on this podcast, that I can assure you. Thank you for your continued support of the show, it means a lot to me. Have a great day and I will catch you on the next the episode!

John Jonas is the creator of onlinejobs.ph the worlds biggest marketplace for outsourcing to the Philippines. In this episode John shares how we can get lots of work done for an amazing price by using this method so that you can work on the business whilst someone else works in the business.

In this episode I want to point you in the direction of an incredible free resource.

It’s Joost De Valk’s The definitive guide to higher rankings for wordpress sites. You can find it at https://yoast.com/articles/wordpress-seo/

If you have a wordpress site which I know many, many of my listeners do, then you owe it to yourself to read this post because if you are working hard producing content with your wordpress website then it’s a given that you want search engine traffic. You Google, bing and yahoo to pick up your content and rank for the relevant keywords so that it gets found.

This definitive guide really does give you everything you need to know about how to rank your wordpress site higher. You’re already investing time in your site so why not invest the time read this guide so that your content has the best chance of getting traffic, getting read, being monetized and getting you the ROI you want.

Once again you can find over at https://yoast.com/articles/wordpress-seo/

Jessica Rhodes is the creator of interviewconnections.com the service which helps people to find great guests for their podcast or to be featured as an expert on other peoples podcasts. In this interview Jessica shares how we can build an audience though podcast interviews.

What is urgency?

Urgency is a way of giving prospects a reason to take action now. In marketing this could apply in many situations but particularly in conjunction with an offer to buy. It’s giving a good justified reason why they must act not, not later.

Why is urgency good?

In sales and marketing delay is death. If you give prospects a chance to hesitate then they will. However if you add an element of urgency to your offer, conversions always rise. They know that at a later time this same offer will not be available so if they want it, now is the time. It’s now or never.

What’s bad about urgency?

Some people feel a little pressured by urgency but I recommend you just get over it, offending a small minority is not worth the trade off against the majority making a decision to buy.

Sometimes marketers sue false scarcity where they basically lie about their urgency, they claim that there is limited copies of their product when there is unlimited or they say this will never given at a certain price again but then 3 months down the line they offer it at that same price again. This is obviously not good and I don’t recommend it. Make sure your urgency play is genuine, keep to any promises made, 100%.

Who is urgency for?

Urgency can be used buy any business. Now let me be clear, urgency is not always appropriate in every situation. It’s not always required, sometimes your offers will be evergreen and urgency is not necessary but other times it can be used very effectively and I certainly recommend using it from to time at the very least.

How to use urgency?

Urgency can added to your offer in many ways. Perhaps you have limited stock which will not be replenished and they must be now or they will never be able to buy it. So the product is scarce, that would be an example of a scarcity play. Or perhaps there are only a limited number of seats available at your live event. 20 people can attend and that’s the limit. Perhaps you are only offering this product for a limited period of time, after which the product is taken off the market, this is something you will often see during the classic internet marketing product launches. Perhaps you are offering your product at super low, discounted rate that will never be offered again. Perhaps you are offering bonuses in addition to the original purchase for a limited time. Perhaps it’s buy one get one free for today only. Perhaps you give a coupon which is valid until the end of the month and must be used before then or it expires.

There all kinds of different creative ways to add to urgency or scarcity to your offer which for those who are seriously interested in your offer, will give them that little extra nudge they need to make the decision to buy.

Larry Winget is known as the pitbull of self development. He is the author of many books including... You're broke because you want to be, Grow a Pair, Shut up, stop whining and get a life, It's called work for a reason and many more. In this interview Larry gives some no nonsense advice to how we can can improve our business, finances and life.

Sally Hogshead is the author of Fascinate: Your 7 Triggers to Persuasion and Captivation & the brand new follow up book How the World Sees You: Discover Your Highest Value Through the Science of Fascination. In this interview Sally shares the 7 fascination triggers and also how we can discover which of those 7 triggers is strongest in ourselves so that we can use it to our advantage when marketing and communicating.

You can find out how you are most fascinating by taking this personality assessment... http://howtofascinate.com/you and use the code JBushnell. The test is usually$37 but you can take this test for free by using this code until the 25th of July.

What is proof?

Well, I’m not going to patronize you here, everyone knows what proof is but from a marketing standpoint, proof is being able to back up your marketing claims to give prospects more confidence when making their buying decision, that buying is indeed the right decision.

Why is proof good?

Proof helps you to back up your claims and prove to your prospects that your product or service can indeed get the results that you claim it can. This always increases conversions. Generally speaking the more proof you have, the stronger your proof, the higher your conversions will be.

What’s bad about proof?

Nothing is bad about proof used properly, it can only help both yourself and your prospects.

The only bad thing about proof is having a lack of proof, by not having it there, people will wonder why and it will actively work against you.

Also some shady marketers have used false proof and just used lies to back up their claims. Obviously this is not recommended, it’s wrong and it could even land you in big trouble. Don’t do it.

Who is proof for?

Every business should be using proof in their marketing as much as they possibly can.

How to show proof?

There’s many ways to show proof.

Social proof is big one, what are other people saying about you, your business, your products, your services, the spectacular results you got them?

Case studies are a great way to share a story of how someone succeeded because they bought from you.

Testimonials from happy customers are always helpful.

Perhaps you have lots of good customer reviews posted on 3rd party review websites.

Maybe you’ve been endorsed by celebrities or other influencers within your industry.

Perhaps you have been featured in the media or some other credible publications. Newspapers, TV, Radio, Magazines, Top Blogs, Top Podcasts because of the work you do.

Maybe you received an award that recognizes the work you do in your industry.

Maybe you have worked in the business for a long time or have worked with lots of clients/customers and you can demonstrate how much experience you have.

Maybe you have qualifications that prove you have studied and have knowledge in certain areas or the necessary licenses that allow you to practice in your field.

There are lots of different ways to show proof and having a mixture of all of these proof elements will help prospects to have more confidence and trust in you and that will lead to an increase in conversions.

It doesn’t matter how you are delivering your marketing message, your website, a sales letter, a VSL, a webinar, a social media update or any other place, anywhere you are making a marketing claim, make sure that the proof is present too.

Brian Kurtz is the Executive VP at BoardRoom Inc. His direct response career has spanned over 33 years during that time he is responsible for having sent over 1.3 billion pieces of direct mail that generated hundreds of millions of dollars. In this interview Brian shares how we can use direct mail and online marketing together to get new customers and sales and also tells us about his upcoming event "The Titans of Direct Response", where Brian has gathered together perhaps the best line up of direct response marketers ever assembled under the same roof.