The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard.  The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer.  The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition.  The Scrum Doc allows business decisions to be made at a higher level than day to day performance.  The Scrum Doc can be programmed to show calculated metrics like CPA, ROAS, AOV, CR etc.  The Scrum Doc serves as a collection of platform level metrics to provide a single source of truth.  The Scrum Doc provides a simple view to see the impact of marketing efforts across initiatives.  I have used this type of doc to track performance for 8 clients on 4 platforms with over 1M in spend a week