The OODA Loop: what it is, what the research says about why cycling through it faster leads to better outcomes, and 3 ways to use the OODA Loop to stop stalling on your projects, your ideas, and the feedback your team actually needs.

STUDY CITATIONS

1.  Eisenhardt, K.M. (1989). Making fast strategic decisions in high-velocity environments. Academy of Management Journal, 32 (3), 543–576.

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