Patrik Wilkens is the Vice President of Mobile at Azerion. Azerion is a media and tech company based in Amsterdam that provides safe, reliable, and valuable content on a European scale with local presence.

Questions Patrik Answered in this Episode:

• Can you tell us about the organization you work for and what specifically you focus on?
• What are the challenges of in-app monetization of games?
• Are the organizations that advertise in your games also game development studios?
• Why do you think we don’t see more non-game products advertised in mobile games?

Timestamp:

• 6:39 About Azerion: producing games, powering with in-house advertisement
• 9:24 Patrik’s role and focus at Azerion
• 11:25 Pros and cons of in-app purchase for monetization
• 14:10 Who is a gamer?
• 16:58 Thinking about what games deliver
• 21:00 The cultural gap between advertising and gaming industries
• 28:50 Growth market opportunities for in-app advertising

Quotes (129 characters):

(14:10-14:19) “Who’s a gamer? Honestly, today I think everybody is a gamer. They may not call themselves gamers but they are playing games.”

(19:33-19:39) “Gaming is actually a great space, objectively, for brands to do their marketing, yet they don’t do that.”

Mentioned in this Episode:

• Patrik Wilkens - LinkedIn
• Azerion