The Optimal CEO

In today’s episode of The Optimal CEO Podcast, I’ll be sharing with you an insider secret of the medical community that leaves you high and dry, without answers for why you feel bad, and 92% of the time walking out of the office with an antidepressant prescription whether you want it or not. I’ll share with you the three things you can do to work around this problem and get the answers and treatment you deserve. --- To work with Dr. Brown, please visit: http://bit.ly/2Z6r9Ek

In this episode, I’ll talk about the near-death experience that brought about the Optimal CEO brand and the Optimal CEO Podcast. Since I was 5 years old, I had continually suffered from a very rare medical condition that used to affect me sleep, and it went on into my adulthood. --- To work with Dr. Brown, please visit: http://bit.ly/2Z6r9Ek

Welcome to today’s episode where I’m going be sharing with you FOUR

THINGS that are destroying the success in your wellness journey… and

possibly even destroying the success of your business. Stay tuned as we

dive into these muddy waters and clear them up for you on this episode.

Thanks for joining me today!

Those of you who’ve been following me for some time know that I used to

practice psychiatry before I reskilled and transitioned to doing functional and

integrative medicine.

My days in psychiatric practice served me well. It made me a keen observer of

human behavior patterns. It’s something that years of training and practice

instilled in me, and something that’s difficult to turn off… it’s automatic.

After moving into functional and integrative medicine, I prided myself on not

practicing psychiatry only to realize two years later, I hadn’t really quit.

As time has passed, I’ve identified some major hang-ups that hold people back in

their wellness journey and business…

And, if I’m being completely transparent… these four hang-ups come from many

hours of personal self-reflection in my own journey!

Not ironically, many of my CEO-entrepreneur personality TYPE-PATIENTS…

very successful in their own rights… have also been held back in their

businesses because of these same four things.

Now don’t get me wrong… they are successful… but what I’m talking about is

next level success… going above and beyond in their businesses where they are

right now… going to a level that quadruples the impact that they have in their

current business

So today, as we get started, I’m going to need to be brutally honest with you!

So hold onto your hat because we’re about to take a whirlwind journey.

 I can give you a little HINT: it has nothing to do with the latest and greatest product or service… marketing

tool… software… or whatever gadget you need to make your life easier

 It has EVERYTHING TO DO WITH THE SIX INCH SPACE between your ears.

 Let me explain.

 These FOUR THINGS that I’ve discovered… when you overcome them… will absolutely propel your health

and business to the next level

The No. 1 THING Holding You Back Is…

 You don’t know your PURPOSE

 In other words… WHY YOU GET OUT OF BED IN THE MORNING?

 STORY: Tell Story of WEIGHT LOSS JOURNEY

 Find your why… and you’ll find your destiny

The No. 2 THING Holding You Back Is…

 You are living as a slave to COGNITIVE BIAS

 What do I mean?

 Ultimately what drives our opinion is that which we first learn

 You may be saying, “Huh?”

 Let me break it down…

 You’ve got some old ways of thinking and old ways of doing things that need to be abandoned

 You need to adopt a new way of thinking

 You need to read more… if you own a business… you should read every sales and marketing and

copywriting book you can get your hands on

 You need to be a perpetual student

 Don’t just listen to or read everything that supports your way of thinking

 You need to read everything that goes against your thinking

 Challenge yourself to enter into conversations that challenge WHY YOU BELIEVE WHAT YOU BELIEVE

 STORY – My antidepressant journey: Tell my story of believing what I was taught in my medical training

and how it led me down a 16 year path with 9 different antidepressants… and how it wasn’t until I changed

my thinking that I was able to truly heal

The No. 3 THING Holding You Back Is…

 You don’t know your VALUE… or the VALUE OF WHAT YOU HAVE TO OFFER

 And HINT: I’m not talking about your products and services

 I’m talking about what YOU can offer this world… the WORTH YOU PROJECT INTO THE WORLD<...

Thanks for joining me today. This episode wraps up the last of a three-part series that I consider

my journey to wellness. Last week, I explained how I went from depressed and suicidal to fully restored with natural

treatment alternatives after a 16 year journey with 9 different psychiatric medications.

I explained my epiphany that as we age, there are certain biological systems that begin to

decline in the body… and how my traditional medical training had not prepared me for this

epiphany… because the “lock-step” mantra of traditional medicine is… “You’re getting older…

what do you expect… here’s the latest and greatest Big Pharma treatment for you to try.”

Today, in this last segment, I’m going to explore at topic that’s very near and dear to my heart…

that is, the topic of obesity.

Now, before you tune out and quit listening because you think you don’t have a weight issue, I

want you to hear this…

If you were to step onto the scales right now… what’s going on inside your body is way more

important than the number you’d be staring at.

In the past few years, obesity researches have expanded their focus to include people who

are… what they call… THIN ON THE OUTSIDE… FAT ON THE INSIDE.

You see, there’s more than one way to be obese.

In the traditional sense of the term, “obesity” means you’re visibly overweight.

In the non-traditional sense of the term, “obesity” means you look “normal” on the outside but

you are fat and fluffy on the inside.

Now, I know this may be a new concept for some of my listeners out there.

What do I mean by this?

Let me explain.

Some people fall within a “normal” weight… yet, when we look at their lean muscle mass to fat

mass ratio, it’s way off.

According to the American Council on Exercise, those who are physically fit… not to be

confused with athletes.. should fall with these ranges…

Women should have about 21-24% body fat and men should have about 14-17% body fat.

Now, my thoughts are that these are simply goals to shoot for.

However, while you’re moving toward these goals, start working aggressively on becoming thin

on the inside.

Here’s what I mean…

There are a lot of people running around with high inflammatory numbers in their bloodwork…

high cholesterol numbers… really crappy diets… and very little exercise WHO APPEAR to be

able to eat anything they want without gaining any weight.

They appear thin by society’s standards.

Yet, when we literally take a microscopic look at them, they are a HOT MESS.

You see the unfortunate bill of goods we’ve been sold is that obesity is defined by physical

appearance.

This is simply a social construct that has a very narrow, and often damaging, impact on your

health… both emotionally and physically.

It lulls people into the false sense of security that everything is A-OK if our outward appearance

fits societal norms… when in fact, nothing could be further from the truth.

How many times have you heard of a person, who appears physically fit, having a heart attack

or dropping dead of a heart attack?

Look at the Biggest Loser’s TV personality Bob Harper. He ate well, exercised regularly, and had

the physique of a male model, yet Bob had a heart attack in 2017.

This is public knowledge… and the reason he had this heart attack was because of a genetic

condition that made him fat on the inside.

Because of his specific Apo-E Genotype, he had an elevation in a dangerous little cholesterol

particle.

This little particle is 300% more predictive of vascular event deaths than any particle we know

of.

Did you know that traditional medicine lipid profiles, also called cholesterol panels,