Ryan Niddel is the CEO of MIT45, a prominent brand in the Kratom industry. Kratom is an energy-boosting plant that is exploding in popularity, but faces regulatory and legality hurdles that are making it difficult for sellers like MIT45 to grow. Ryan's goal is for his products to achieve mainstream success and make their way into major retail chains like Whole Foods, but first he needs to address the many challenges that are holding him and his business back. That's where Nick and Jay come in.

In this episode, we help Ryan:

1. Expand into the global market and establish a strong presence in major retail chains worldwide.
2. Implement technology solutions to minimize miscommunication and enhance productivity across his organization.
3. Utilize strategic partnerships and paid media campaigns to boost brand recognition and increase visibility among potential customers.

Learn more about MIT45 and Ryan here:

Ryan’s Instagram: https://www.instagram.com/ryanniddel/?hl=en

Ryan’s LinkedIn: https://www.linkedin.com/in/exitwealthy/

MIT45 Website: https://mit45.com/

Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com/apply.

If we think you're a good fit, we'll get you on the show.

Our hot seat this week: After successfully selling his previous company Peach New Media, Dave Will co-founded PropFuel, a first-of-its-kind conversational engagement platform that aims to increase client engagement inside large organizations. While PropFuel has achieved early success in scaling up, Dave is facing challenges in identifying competitors, targeting clients, and developing a plan to turn PropFuel’s early growth into rocket fuel.

In this episode, we help Dave:

1. Explore potential partnerships to scale PropFuel
2. Revamp his pricing model to attract new customers and boost revenue
3. Create a marketing strategy to promote PropFuel at industry events

Learn more about PropFuel and Dave here:

PropFuel: https://www.propfuel.com/

Dave’s LinkedIn: https://www.linkedin.com/in/davidrwill/

Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com.

If we think you’re a good fit, we’ll get you on the show.

Our hot seat this week: Bradley Noel, President of Dual Temp Company, a prominent HVAC business that handles system design and installation, faces critical communication challenges that are resulting in millions of dollars in lost revenue. Join Nick and Jay as they discuss strategies to enhance communication at Dual Temp, recoup lost profits, boost team efficiency, and drive future profitability.

In this episode, we help Bradley:

1. Implement software to improve communication among his team and save millions of dollars.
2. Optimize his workforce amidst inflation and high interest rates
3. Convey Dual Temp's unique value so they can become a leader in the HVAC space.

Learn more about Dual Temp and Bradley here:

LinkedIn: https://www.linkedin.com/in/bradleynoel/

Website: https://www.dualtemp.com/

Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com/apply.

If we think you're a good fit, we'll get you on the show.

When Ian Clark faced several life-threatening health issues, he set out to find a solution. Through his search, he discovered natural supplements that transformed his life, inspiring him to create Activation Products. His company offers the same life-changing supplements that Ian personally benefited from, and it has experienced tremendous success. Now, Ian comes to Nick and Jay looking for the solutions that will take him and his company to the next level.

In this episode, we help Ian:

1. Develop a strategy to increase customer retention and loyalty.
2. Utilize various media channels to attract and retain a better customer demographic.
3. Optimize internal processes to enhance team efficiency.

Learn more about Activation Product and Ian here:

• Activation Products: https://shop.activationproducts.com/
• Ian’s Instagram: https://www.instagram.com/ianclarkactivated/
• Ian’s LinkedIn: https://www.linkedin.com/in/ianmclark

Want to get in the hot seat? Submit your business right now at www.theoptimizepodcast.com.

If we think you’re a good fit, we’ll get you on the show.

Ever think about building a sales team for your fundraising endeavors?

Our hot seat this week:

Tim Nelson is a physician scientist and the founder of Heartworks, a clinical stage nonprofit that is developing technology to cure congenital heart disease. He has received FDA permission to launch the world's first autologous heart tissue transplant but his time is limited, key members of the team are irreplaceable and he’s trying to find a way to tap into the philanthropic opportunities in corporate America.

In this episode, we help Tim:

1. Get back a dozen hours per week by strategy stacking.

2. Implement strategies to derisk his business in the event someone leaves.

3. Tap into new fundraising opportunities via philanthropic donors.

Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com.

If we think you're a good fit, we'll get you on the show.

Listen to the trailer and make sure to follow the show to get notified for our first episodes dropping March 23rd.

If you'd like to get in the hot seat, just head to theoptimizepodcast.com and apply today.