The Optimized Ecommerce Podcast

The Optimized Ecommerce Podcast

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The Optimized Ecommerce Podcast episodes

  • Episode 028 - Achieving Faster Business Growth Through Facebook & Instagram Ads
    In this week’s episode on The Optimized Ecommerce Podcast, Ralph Burns - CEO of Tier 11 - joins Tanner Larsson to discuss how running Facebook & Instagram ads to Ecommerce stores helps in achieving faster business growth.
    Join us in this week’s episode and listen to the important points that were discussed about social media advertising and how can this service help in scaling your business.
    For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
    Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
    22 min
  • Episode 027 - Kevin Urrutia’s SEO Secret to 60,000 Ecom Visitors a Month
    This week on The Optimized Ecommerce Podcast, we feature the co-founder and CEO of VoyMedia.com — serial entrepreneur Kevin Urrutia. Kevin has been in the Ecommerce space for quite a while now. He has built three different brands and one of which will be the focus of this week’s episode.
    If you have been in the Ecommerce space for any length of time then you must realize that Ecommerce Stores and Organic Traffic very seldom go together. Most store owners are totally reliant on paid media. This is something that we focus on with Kevin. We talk about how a store can generate massive levels of organic traffic.
    Listen to this week’s episode and find out how Kevin went from 0 to 60,000 uniques in organic traffic and $1.5M sales in just 12 months!
    For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast
    Also, subscribe and leave a comment or review on our YouTube Channel or Apple Podcasts
    59 min
  • Episode 026 - [Grow Your Business] Old School vs. New School Ecom
    In today’s episode of The Optimized Ecommerce Podcast, Casey Brown joins tanner Larsson to discuss the past and present of Ecommerce. Casey is one of BGS’s top Revenue Optimization Experts.
    Join us today and find out some of the old ways in Ecommerce and discover the new and better ways to do your Ecommerce business. 
    Let us help you build, grow, and scale your Ecommerce business only here The Optimized Ecommerce Podcast.
    For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast.
    Also, subscribe and leave a comment or review on YouTube or Apple Podcasts.
    52 min
  • Episode 025 - Scaling a Struggling Brand Like Crazy! From $0 to $10M in 9 Months
    This week on The Optimized Ecommerce Podcast, Archer Worsham, one-half of the Dynamic Worsham Duo, joins Tanner Larsson to go through their journey of taking a struggling brand and launching it to success very, very, quickly to the tune of $0 to $10M in just 9 months!
    Listen to this week’s episode to hear Archer’s lessons from transitioning out of Amazon and into traditional store-based Ecommerce, and the things they did differently from the rest which was key to their success.
    And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
    53 min
  • Episode 024 - [Shopify] How to Write Persuasive Copy for 2020
    In today’s episode of The Optimized Ecommerce Podcast, Bret Thomson joins Tanner Larsson to talk about applying traditional direct response copywriting skills to ecommerce.
    In this episode, you will learn all about how to do persuasive copy in the ecommerce space and what makes ecommerce copy different.
    So dive in this week’s episode to hear advanced tips on how to effectively write your very own ecommerce copy and how to build that whole package for your ecom business.
    And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
    51 min
  • Episode 023 - [Net Profit] No More Rookie Sh*t: Avoid the Costly Mistakes
    In today’s episode of The Optimized Ecommerce Podcast, Tanner and Brad discuss the common mistakes new Ecom store owners make over and over again and how to avoid them.
    It's normal to get a little over-excited when opening your online store. Naturally, you look at your competitors and other shops for inspiration. But keep in mind that the things you see from their sites may not work best on yours.
    And when you’re new in ecommerce, you’ll be tempted to experiment with a lot of things that are more harmful than beneficial to your store. So to save time and money and avoid the common mistakes altogether, don’t miss today’s episode!
    And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
    40 min
  • Episode 022 - Email Lists, Myths and Blasts
    In today’s episode of The Optimized Ecommerce Podcast, Tanner and Aleks discuss how to put your email list to good use and why you should consider doing such. 
    Fact, it costs 6x to 7x  more to market to new customers than to market with existing ones. Hence, it’s more practical to make use of something that you already have at your disposal like your existing customer’s email address.
    If you have doubts or are still skeptical of this age-old method, then don’t miss today’s episode!
    And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
    22 min
  • Episode 021 - Gathering Customer Data Gold
    In today’s episode of The Optimized Ecommerce Podcast, Tanner and Dom discuss the importance of collecting and analyzing customer data, and how you can put it to good use to improve revenue for your online shop.
    There may be a hundred and one ways to do this, but you must find the perfect one for your shop and your customers. It's not a one size fits all deal.
    If you want to put your customer data collection to the next level then don’t miss today’s episode!
    And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
    42 min
  • Episode 020 - Stop Copying Your Ecom Competitors
    Sometimes, your competitors can have very different business models in terms of where they are financially. Some could be in rapid growth with enough funding to lose money during tests. Your average store owner may not be in that position, especially when growth needs to get going. There is a risk of sacrificing meaningful things when copying a competitor — especially when copying untested features.
    For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast.
    also, subscribe and leave a comment or review on YouTube or Apple Podcasts.
    32 min
  • Episode 019 - How to use Unique Value Propositions to Increase Profits
    In today’s episode of The Optimized Ecommerce Podcast, our featured guest Aleks talks about one of the most underrated factors why customers leave your site even before viewing your most recent offers.
    He also emphasizes the importance of clarity, how you could present your website to any potential customer without adding confusion.
    If you want to learn how to create effective Unique Value Propositions and reap its benefits, then don’t miss today’s episode!
    For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast.
    Also, subscribe and leave a comment or review on YouTube or Apple Podcasts.
    30 min

About The Optimized Ecommerce Podcast

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Optimized Ecommerce is where you learn principles that will help you grow your e-commerce business.