I think YouTube is a platform. One of the Social Media platform that often gets overlooked by business owners. And we think that you can definitely benefit if you're a local business by using YouTube. And the number one thing here that we have is to make sure that your profile is completely filled out.

7 Tips To Grow Your Local Business With YouTube

1. Make sure your profile is completely filled out. This is number one because it really should be a no brainer. Google owns YouTube and videos now pop up when you search on Google, so please, please make sure you fill out your profile completely.
2. 
   
3. Add your website link to the description of the videos that you create. If you are a local business owner and creating content for your local area, make sure to use that name in the title. I.e. How to find a good chiropractor in Allen, Texas.
4. 
   
5. Be able to consistently put out great content. In order to grow your YouTube channel you need to provide great content often. People won’t subscribe to your channel if you have a handful of videos you posted the same day a month ago.
6. 
   
7. Create content your local audience will benefit from. Think about those questions that your potential local customers might be searching for and create videos to answer those.
8. 
   
9. Thumbnails are a game changer. Although, it’s funny, we didn’t have a clue when we uploaded our first videos that they would make such a difference we got thousands of views on some tutorial videos we created. Overall, a thumbnail should have some kind of face on it and should take up a good ⅓ of the thumbnail.
10. 
    
11. Research trends and follow trends in your industry. It’s easier to ride a wave than it is to create your own.
12. 
    
13. Get software like Tubebuddy or VidIQ, they will be able to give you insight and tips that you didn’t know was possible. I.e. Searching for keywords that are relevant, searched a ton, and not competitive.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

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Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

Thanks for tuning in to another episode of the Marketing Natives. We are going to break down Five Optometry Marketing Tips for you. We're going to talk about search engine marketing, we're going to talk about video, social media marketing, and a few other tips you're going to hear about.

And if you've never listened to us before, we have a new middle of the show intro tune. It is not the wrap air horn. Enjoy!

1. Search Engine Marketing - Getting yourself on the map is crucial for a local business. You will want to implement tactics that involve creating content and add setting up local citations.
2. Have a clear and concise message + a website that converts - Having a website is step 1, making sure it’s the best is step 2. Your website matters, it is something your potential customers are going to use before they ever even give you a call or walk in the door. If the website doesn’t convert or isn’t user friendly, you won’t get the business. The guy up the street has a little bit better of a website and has a simple scheduling software, he will get the business over you.
3. Reputation management - online reviews and what people say about you will not only help you rank locally in search, but it’s where your customers will do the selling for you. 80+% of people who purchase online are going to read reviews.. And think about it, would you just go to an eye doctor on a limb, probably not!‍
4. Videos! - If you have listened to our podcast in the past few years you know that we are huge advocates for video and to lead with video. A few ideas: start a weekly or bi-weekly series about tips or answer questions from your followers. Look at video as a way to keep top of mind, build brand, and also get more customers. ‍
5. Social Media Marketing - When you have a video that is already doing well, say it has quite a few people who like it and a couple thousand views… that’s a good indication that if you put some money behind it that it would only do better. Think about social media marketing as a way to add gasoline to a fire. You cannot outspend bad marketing, so please make sure to focus on quality content first and then put advertising behind it.

______________________________________________

What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Our Company Website

BitBranding on Facebook

BitBranding on Instagram

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

Thanks for tuning into another episode of the Marketing Natives. We are going to break down five optometry marketing tips for you. We're going to talk about search engine marketing we're going to talk about video social media marketing and a few other tips.

1. Search Engine Marketing - Getting yourself on the map is crucial for a local business. You will want to implement tactics that involve creating content and add setting up local citations.
2. Have a clear and concise message + a website that converts Having a website is step 1, making sure it’s the best is step 2. Your website matters, it is something your potential customers are going to use before they ever even give you a call or walk in the door. If the website doesn’t convert or isn’t user friendly, you won’t get the business. The guy up the street has a little bit better of a website and has a simple scheduling software, he will get the business over you.
3. Reputation management - online reviews and what people say about you will not only help you rank locally in search, but it’s where your customers will do the selling for you. 80+% of people who purchase online are going to read reviews.. And think about it, would you just go to an eye doctor on a limb, probably not!
4. Videos! If you have listened to our podcast in the past few years you know that we are huge advocates for video and to lead with video. A few ideas: start a weekly or bi-weekly series about tips or answer questions from your followers. Look at video as a way to keep top of mind, build brand, and also get more customers.
5. Social Media Marketing - When you have a video that is already doing well, say it has quite a few people who like it and a couple thousand views… that’s a good indication that if you put some money behind it that it would only do better. Think about social media marketing as a way to add gasoline to a fire. You cannot outspend bad marketing, so please make sure to focus on quality content first and then put advertising behind it.

______________________________________________

What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Our Company Website

BitBranding on Facebook

BitBranding on Instagram

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

Welcome to another episode. Today, we have a special guest and a good friend of ours Larry D. West the third with his new endeavor West Learning Innovations. Larry is a business tax consultant by day and Entrepreneur/Millennial Expert, Father of two, Husband, Author and absolutely wrong on the “LeBron vs. Jordan - GOAT” debate.

Connect West Learning Innovations

West Learning Innovations Website

West Learning Innovations on Facebook

West Learning Innovations on Instagram

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

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Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

Instagram and food pictures go hand in hand like peanut butter and jelly. And today we're going to give you five (5) things that every restaurant needs to be doing on Instagram.

• Take gorgeous pictures - This one is a given. Instagram is a visual platform and your photos better match up with some of the best photos on the platform. You have two options; hire a photographer or invest in some equipment. The latter could turn out to be a nightmare when you take into account not only the camera but lenses, lighting, editing software, etc.
• Create Instagram Stories daily - Instagram Stories help you get discovered and it’s a more personal way to interact with followers. Everytime we post Instagram Stories we see an uptick in profile views. You probably want to be creating 6-10 story posts daily. Extra tip: It’s absolutely crucial to be an early adopter of the tools that Instagram introduces. Usually platforms push that content first.
• Use your DMs - Using direct messages can deepen the relationship with your followers and turn some followers into actual customers. You can also combine the new Instagram Stories chat sticker to create offers and discounts to a select group of followers. Possibilities here are endless.
• Use local popular hashtags - You can still use #food #foodie but don’t let that be the bulk of your hashtags. Those are great for general engagement but you really want to engage with your community locally. For example for a restaurant in Plano, I would look at #PlanoFoodie, #RestaurantPlano, etc. These hashtags will increase your visibility locally.
• Create relationships with food bloggers/influencers - Here in the Dallas area alone we have hundreds of food influencers on Instagram with thousands of followers. They share their favorite, hottest, best food spots around so it’s important to create these relationships and even work with a few of them. They can promote your business by just posting a beautiful picture.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Our Company Website

BitBranding on Facebook

BitBranding on Instagram

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!