Today we have Estelle Jenkins she is the owner of Know Before You Go Drug & Alcohol Testing.

Estelle is a local business owner in the North Texas area and is the definition of hustle. Estelle started her business in her 60s, what is your excuse?

Let’s Connect!

Know Before You Go

Website: https://www.nobe4ugo.com/

Email: [email protected]

What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show. Reach us on the links listed below.

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

How An Interior Designer Can Use Pinterest To Grow Their Audience

1. Make sure you have a business account - Pinterest allows you to have a Personal or Business account. Make sure you make the switch to a Business one as it allows you to track analytics. These will allow you to gauge your content and see where the opportunity lies.
2. Have a strategy in place - Make sure you set out a strategy that you or someone in your team can achieve each week. Consistency, like any other social network, is your friend. When it comes to creating boards make sure you cover just a little bit of everything. Some examples, you can cover each section of a house; bathroom, bedrooms, master, patios, etc. You could also create boards by season, style, colors, etc. The possibilities are endless.
3. Use vertical images - Pinterest is a vertical platform and using the full range of space allows you to reach and engage more people. Infographics are perfect here and get a ton of engagement. Create them specific for your need.
4. Keywords in description - Pinterest is a search engine, so treat it as such. Use words that specifically describe the product. When in doubt, add more content to make sure you accurately cover it vs a short description.

Focus On Trials and Use

Millenials think that use is more important than ownership. A few decades ago, owning a car or a house was seen as a sort of social benchmark. These days, millennials are looking at their bank account and saying, “We can’t afford that!” If there’s a way to let millennials use your product without having to pay for full ownership of it, take advantage of that. Providing a cheaper alternative to buying a product will make millennials more willing to spend their money with you.

Mobile First

Millennials spend more time on their smartphones than any other generation. But if you’re a business owner, this statistic works in your favor. One of the most important things you can do when it comes to marketing to millennials is to meet them where they are. Make your ads mobile-friendly, and put them on social media platforms. Millennials aren’t going to pay a bit of attention to an ad in the newspaper or a magazine; they will notice one that shows up in their Facebook or Instagram feed.

Give Back

‍Millennials don’t have as much money as previous generations, so they spend a lot more time thinking about where it goes. Not just any company or product is worthy of getting some of their precious resources. So how does a company convince their millennial customers that they should spend their money with that company? One great way to attract millennial customers is to use part of your company’s proceeds to support a cause. Millennials want to see that their money is helping to make a difference in the world. Agreeing to donate a part of your proceeds to a charity or to help employ underprivileged populations can draw in your millennial audience.

Be Authentic

One of the most important things to remember about millennials is how inundated they have become with advertising. They grew up in the digital age, with advertising blaring at them everywhere from public restrooms to gas pumps. One of the best ways you can draw millennials in is to be authentic with your media outreach. You believe your product is a good one that’s worth spending money on, right? Let that genuine enthusiasm shine through in your marketing; that realness will get millennial customers’ attention.

Do More Video

It seems like every other post on social media is an auto play video. And it’s working; 64 percent of consumers make a purchase after watching a branded social video.

With video marketing being such a powerful tool, your company can’t afford to ignore it. Make video a central part of your marketing efforts. It’ll draw millennial's in, and then you have a chance to tell them why they should choose your company.

Quick Stats:

• Throughout 2018, LinkedIn made video content a priority, rolling out a range of new features and tools to cater to increased on-platform video consumption.
• LinkedIn has since discovered that video generates some 20x more shares than other types of content on its platform.
• 80% of video content on the platform is watched with sound-off
• 57% is viewed on mobile

1. Trending News Related To Your Industry - Trending news are naturally more share-worthy. Think about it… right video at the right time is better than PERFECT video too late. This is an easy way for an agency to provide information about the industry and cement themselves as a leader.
2. Newly Launched Live Video - At the time of this recording LinkedIn Live has been only announced as an invite only feature with no news on a broader roll-out. We do expect this feature to launch in the coming months. This presents a great opportunity to do interview style videos and shows on LinkedIn.
3. Webinar or Event Promotion - Professional development is something A LOT of people on LinkedIn are looking for. Think about it. You have the best audience at your fingertips if you’re running educational webinars or events. With these types of videos you’ll need to present some stats or interesting data right off the bat to capture their attention. LEAD WITH VALUE.
4. Company About and Culture Videos - Your next best hire could be on LinkedIn.. Probably following you right now. What better way to attract TOP talent than by creating about and culture videos on your company.

Today we are going to discuss the One Tool Chiropractor Need to Get More Patients, YouTube! Today’s episode is also helpful for businesses ready to get their start on the platform or expand and grow!

On today's episode, we talk about:

• Cool things about YouTube that you should know
• Reasons why you need to use YouTube
• How you can get more exposure to your business
• Getting more visitors to your websites
• Rank higher in search results
• Generating more LEADS for your business

What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show. Reach us on the links listed below.

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!