Have you ever wanted to know the story of the origins of Tony the Tiger?  That famous character that has become a household name in cereal for decades?  The back story behind the changes in the advertising industry which ultimately led up to the creation of the cartoon character adorning cereal boxes is a very interesting one.  In this episode I rely on the book 'Cerealizing America' which was published in 1995 by Scott Bruce and Bill Crawford covering the entire cereal industry and its formation.

To get a copy of the book Cerealizing America, follow this link: https://amzn.to/3zHciWl

For more information on Michael Delaware, visit: https://michaeldelaware.com/