The Ortho Show

Martha Shadan, President and CEO of Miach Orthopaedics, Inc., joins us for this episode. She has more than three decades of experience in the life science industry as a business leader in a variety of both large and start-up organizations.

We hear about her industry experience as a leader. During 2018, Shadan served as global vice president of marketing at Smith & Nephew, a role she assumed after the company acquired Rotation Medical, where she was president and CEO. Shadan led Rotation Medical through FDA approval and commercialization of the Rotation Medical Bioinductive Implant for rotator cuff tears (now known as REGENETEN™), as well as the company’s acquisition by Smith & Nephew in December 2017. Prior to joining Rotation Medical, she was the president of the Trauma Division at Zimmer where she managed the P&L for the global business. Shadan served at Covidien as vice president/general manager of Vascular Therapies and vice president/general manager of BioSurgery and Sports Surgery.

Topics include:

-Miach Orthopaedics' proprietary, bio-engineered Bridge-Enhanced® ACL Restoration (BEAR®) Implant. They recently received FDA clearance and are moving towards commercialization in select areas shortly. It is a proprietary bio-engineered implant used to facilitate healing of the torn ACL. Unlike reconstruction, which is the current standard of care, the BEAR Implant does not require a second surgical wound site to remove a healthy tendon from another part of the leg or using a deceased donor’s tendon. The BEAR Implant acts as a bridge between the two ends of the torn ACL.

-We also discuss important advice for medical device listeners in their careers.

Find out more about Martha Shadan here and find out more about Miach Orthopaedics, Inc. here.

For MD’s, click on the EARN CME link below to capture quick reflections on each learning & how it applies to your day-to-day to unlock a total of 1 AMA PRA Category 1 CMEs.

We have Oregon native, Dr. Patrick Denard, on for this episode. He's an orthopedic surgeon specializing in shoulder surgery at the Oregon Shoulder Institute. Dr. Denard has been voted one of the top shoulder surgeons worldwide by National Library of Medicine Expertscape and is the most widely published shoulder specialist in Oregon. Dr. Denard has advanced arthroscopy training and is able to perform the vast majority of shoulder procedures in a minimally invasive fashion, including all types of rotator cuff repairs and instability repair.

In addition to his position at Southern Oregon Orthopedics, Dr. Denard is an instructor at Oregon Health & Science University, and is the Director of Shoulder and Sports Medicine at Providence Medford. He continues to participate in research, presenting this nationally and internationally and regularly instructs other orthopedists at courses on the shoulder.

Topics include:

-His passion for the pursuit of excellence, including his time at his fellowship with shoulder expert Dr. Stephen Burkhart in San Antonio, TX. Dr. Burkhart ignited Dr. Denard's passion for academic research and have shared hard work ethics. We hear how Dr. Denard has a strong desire to be as good as he can be and takes one of Dr. Burkhart's sayings to heart, "a man has never drowned in his own sweat." Dr. Denard continued on with his training to include arthroplasty and shoulder replacement experience with Dr. Gilles Walch in Lyon, France.

-Dr. Denard is in private practice and continuing to expand upon his research, including telling us about the new fellowship program at Oregon Shoulder Institute.

-We discuss the future of shoulder surgeries and what it can look like to include artificial intelligence.

Find out more about Dr. Patrick Denard here.

For MD's, capture quick reflections on each learning below & how it applies to your day-to-day to unlock a total of 1 AMA PRA Category 1 CMEs.

Such a remarkable, entrepreneurial story! Joanna Geisinger Devin has worked in medical device sales for almost 10 years for companies such as Smith & Nephew and Zimmer. Early in her career, she realized the poor communication endemic in surgical scheduling, a problem she faced firsthand as a sales rep. In 2016, she left her position as a medical sales rep to receive her MBA at Babson College F.W. Olin Graduate School of Business. She is now the Co-Founder and CEO of Torq Interface with its mission to revolutionize communication between hospitals and their vendors and to repurpose savings for enhanced patient care.

Topics include:

-Get creative to reach out to surgeons! Joanna had caricatures drawn of surgeons with music to get their attention. She personalized it to her surgeon's to end the dread of being turned away at the front door.

-She left a fantastic position in medical sales to get her MBA and pursue her desire to be an entrepreneur. Listen to this amazing story!

-Torq Interface is like air traffic control for surgical cases. They are now in over 100 facilities and 24 states using Torq's EHR-integrated platform to streamline surgical scheduling and eliminate back-and-forth emails, calls, and texts. They also have a simplified loaner tray management feature to gain visibility into the status of loaned equipment and track vendor compliance with pick-up and drop-off windows.

-Her vision with Torq with growing into ambulatory surgery centers to promote efficiencies and goal of 500 facilities in next 12 months.

-Advice for those considering starting a business.

Find out more about Torq Interface here.

For MD’s, capture quick reflections on each learning below & how it applies to your day-to-day to unlock a total of 1 AMA PRA Category 1 CMEs.

The Beard, Matthew Ray Scott, is continuing to make connections with The Fro, Dr. Scott Sigman, and suggesting our next guest, Kameron Helmuth. Grab you pen and paper for our 15-degree pivot with this episode with key financial advise and counsel. Kameron is a financial advisor for orthopedic surgeons, host of Doctors Eyes Only Podcast and fun personal fact, a competition BBQ pitmaster.

Topics include:

Evaluating and implementing alternative investment strategies. Kameron analyzes potential private investment alternatives for surgeons and helps source credible investment opportunities available only to accredited investors. He asks the tough questions to make sure you're making the best, informed decision

Leveraging passive income sources provides some of the best opportunities for planning. This includes tax & financial planning strategies to best use 1099, consulting, royalty or other side hustle income. Kameron says income diversification is one of the top priorities with guidance to his clients

Proactive Tax Planning Strategies: He educates us on a new proposed capital gain tax increase

Coordination of trusted advisory team as the quarterback to existing trusted advisors or if needed, Kameron brings missing advisors to the table

Follow Kameron Helmuth on LinkedIn for more information or visit vestiaadvisors.com.

For MD’s, capture quick reflections on each learning below & how it applies to your day-to-day to unlock a total of 1 AMA PRA Category 1 CMEs.

Dr. Scott Bruder, MD, PhD., joins us for a "FRO ALERT" episode on the significance of the FDA consumer alert on regenerative medicine therapies. Dr. Bruder is the Founder and CEO of Bruder Consulting & Venture Group. He helps breaks down in orthobiologics what is legal, what's not, what is compliant, what you can/can't say and what you can/can't use. Listen to this episode on this important information that is relevant for all our listeners, including medical sales, orthopedic surgeons and patients.

In this episode, Dr. Bruder breaks down the alert on June 3, 2021 from the FDA on "Important Patient and Consumer Information About Regenerative Medicine Therapies." This latest alert on June 3rd makes physicians, companies and patients aware of which orthobiologics that are not approved. Other topics include:

-Clarification on terminology such as stem cells, regenerative medicine and orthobiologics

-What it means for FDA clearance vs. FDA approval

-Sage advice to surgeons, medical sales reps and patients seeking counsel on orthobiologics

Follow Dr. Scott Bruder on LinkedIn for more information.

For MD’s, capture quick reflections on each learning below & how it applies to your day-to-day to unlock a total of 1 AMA PRA Category 1 CMEs.

Thinking about innovating a product in medical device? This is an episode for you. We are joined this episode by Dr. Steven Goldberg, orthopedic surgeon in private practice in Naples, FL. Dr. Goldberg moved to Naples in 2005 as an Orthopedic Surgeon for the Cleveland Clinic, and later served for 5 years as the Chief of Orthopedic Surgery at Physicians Regional Healthcare System. In 2014 Dr. Goldberg founded Catalyst OrthoScience, a medical device company focused on developing less-invasive surgical implants for orthopedic surgeons to help reduce recovery time and improve outcomes for patients. He holds 10 patents for those innovations, and the devices and tools are used daily by surgeons across the United States.

Topics include:

-The process of founding Catalyst OrthoScience with high highs and low lows getting the first products launched. He started making prototypes in his kitchen to get it off-the-ground. We hear about the long, expensive and arduous journey to get approval and product in the market.

-He provides advice for physicians that have new product ideas. Use your network and don't be afraid to talk to your peers about it. Don't show up to pitch with a napkin drawing and do the extra work to produce prototypes for pitching.

Find out more about Dr. Steven Goldberg here.

For MD’s, capture quick reflections on each learning below & how it applies to your day-to-day to unlock a total of 1 AMA PRA Category 1 CMEs.

We have the dynamic father/daughter duo of Dr. Michael Redler and Dr. Lauren Redler on this episode, who joined us at AOSSM/AANA in Nashville. Dr. Michael Redler was a founding partner of The Orthopaedic and Sports Medicine Center, which merged with Connecticut Orthopaedics in 2018. He specializes in sports medicine as well as hand and upper extremity surgery.

Dr. Lauren H. Redler specializes in operative and non-operative treatment of sports medicine injuries in pediatric, adolescent and adult patients. She utilizes advanced, minimally invasive arthroscopic surgical techniques to repair sports-related of injuries of the shoulder, elbow, and knee. We discuss her two orthopedic subspecialty fellowships: one in Sports Medicine at Hospital for Special Surgery and the other in Pediatric Sports Medicine at Boston Children’s Hospital.

Other topics include:

-Their differences being in an academic vs. private practice setting

-Being able to compare cases together

-How social media is important in both of their practices

Find out more about Dr. Michael Redler here. Find out more about Dr. Lauren Redler here.

For MD’s, capture quick reflections on each learning below & how it applies to your day-to-day to unlock a total of 1 AMA PRA Category 1 CMEs.

We have Dr. Nima Mehran on for this episode, sports medicine orthopedic surgeon at Kaiser Permanente. He did his sports medicine fellowship at Kerlan-Jobe Orthopaedic Clinic where he had the opportunity to take care of athletes from the Los Angeles Lakers, Dodgers, Kings, Sparks, the Anaheim Ducks, and the USC Trojans football team. Dr. Mehran is infectious in his positive attitude, has great energy, powerful on social media and upping the game in sports medicine. Topics include:

-His story of wanting to be an orthopedic surgeon since he was a child. He attended USC and received his medical degree from Chicago Medical School. Dr. Mehran completed his orthopedic residency at Henry Ford and for his fellowship, it was KJOC or bust!

-You can take a stone and throw it, you will hit an excellent ortho surgeon in LA. Everyone is great in LA! We discuss the importance of local care for patients within the Kaiser model.

-He has 19,000 followers on Instagram! He has an upcoming AAOS Academy talk with The Ortho Show alum, Dr. Okoroha, on how to integrate social media into your practice. His advice is 1.) Don't post just to post 2.) Be yourself and be genuine 3.) Don't give medical advice: it's a slippery slope 4.) Be respectful and understand perspectives.

Find out more about Dr. Nima Mehran here.

For MD’s, capture quick reflections on each learning below & how it applies to your day-to-day to unlock a total of 1 AMA PRA Category 1 CMEs.

Back to sunny Southern California to Manhattan Beach with Dr. Ronna Parsa. She is a fellow-trained orthopaedic surgeon who specializes in sports medicine at her surgical practice, Parsa Orthopaedics & Sports Medicine Institute, in Manhattan Beach, California. Dr. Parsa, a Southern California native, received her fellowship training under Dr. James Andrews, a world-renowned surgeon for sports injuries. She has been a lifelong athlete and bases her treatment philosophy on her many personal experiences around the world, as both an athlete and a community service volunteer.

Topics include:

-Her time and fellowship with Dr. James Andrews in Florida. She gained a lot of experience with game coverage with the Washington Redskins, Tampa Bay Rays spring training and college football with Alabama and Auburn.

-She carved out her niche and set up her solo practice in the middle of the orthopedic mecca of LA, surrounded by major players like KJOC, Santa Monica Orthopedic Group and Kaiser Permanente. Dr. Parsa is starting her own surgical center shortly, the Manhattan Beach Surgical Institute.

-She’s part of the New Breed with regenerative medicine. Dr. Parsa was a Molecular Biology major and spurned her interest after involvement with a phase III trial while at The Andrews Institute on regenerative medicine.

-She provides suggestions to listeners as they are trying to develop their personal and professional brand in orthopedics. She took Dr. Andrews advice that you need to crawl before you walk before you run. It takes baby steps and time to get where you want to be. Also, it takes years to build a reputation and 15 minutes to destroy it. Her advice incudes being cognizant of how you portray yourself.

-Her passion for volunteer work. She has worked with the Silver Service Children’s Foundation with surgical interventions for child deformities, such as club foot, and had a traveling fellowship with Health Volunteers, with a placement in Nicaragua, to teach residents there.

Find out more about Dr. Ronna Parsa here.

For MD’s, capture quick reflections on each learning below & how it applies to your day-to-day to unlock a total of 1 AMA PRA Category 1 CMEs.

Dr. Vonda Wright is an orthopedic surgeon and internationally recognized authority on active aging and mobility. She is an entrepreneur, motivational speaker, wrote 5 books, has appeared on 200 media interviews on shows such as "Dr. Oz" and "The Doctors," and has her own podcast.

Dr. Wright specializes in sports medicine and currently serves as the inaugural Chief of Sports Medicine and Orthopedics for Northside Health System in Atlanta. An intra-preneur, Dr. Wright was the Inaugural Medical Director of the UPMC Lemieux Sports Complex, a 158,000 sq ft integrated sports medicine and performance joint venture between UPMC and the 5x Stanley Cup Campion Pittsburgh Penguins, and the founding director of the Performance and Research Initiative for Masters Athletes (PRIMA). Her pioneering research in mobility and musculoskeletal aging is changing the way we view and treat the aging process.

Topics include:

-Making a difference in patient's lives by helping people walk again. She discusses how orthopedic surgeons are gatekeepers of mobility to stave out chronic disease.

-We hear about her medical degree from the University of Chicago, residency in orthopedic surgery at the University of Pittsburgh and her fellowship in sports and shoulder surgery at the Hospital for Special Surgery in New York.

-Dr. Scott Sigman asks, "How does an orthopedic surgeon in research become a public speaker?" Dr. Wright says surgeons should share their research to consumers and communicate in a way to help make a difference.

-Dr. Wright speaks worldwide and has authored five books; “Fitness After 40: How to Stay Strong at Any Age” and “Guide to THRIVE: 4 steps to Body, Brains & Bliss,” “Younger in 8 weeks,” an “A Parents Playbook for Raising Healthy Athletes,” and “Masterful Care of the Aging Athlete.” Her books are available on Amazon.

Find out more about Dr. Vonda Wright here.

For MD’s, capture quick reflections on each learning below & how it applies to your day-to-day to unlock a total of 1 AMA PRA Category 1 CMEs.