Dr. Sam Hetz cold-emailed three Ottawa clinics that were offering Botox, asking for ten minutes of their time. One doctor graciously said yes, changing the direction of Sam's life. A decade later he's a partner of a 70-clinic, L'Oréal backed medical group, as well as the co-founder of Ottawa's first personalized, private, longevity-focused clinic, LifespanMD.
What makes this conversation worth the hour isn't his resume, though, it's his attitude. Sam isn't afraid of change, accepting that nothing is permanent and using tools he's learned to remind himself (and his patients) that whatever you're catastrophizing about almost never actually happens.
We talk about: leaving a full-time family medicine practice to bet on a cosmetic clinic he learned about by shadowing a mentor on vacation days and post-call mornings; why he says "no decision is finite" and the worst-case-scenario exercise his business coach taught him; building LifespanMD from a business plan on a napkin; the one health intervention Sam says beats every drug and why almost nobody does enough of it; and his real diagnostic question before burnout hits - are you good busy, or bad busy?
Sam and I have known each other for years, and this was the first time I got to sit him down and ask him everything. I walked away with insights that I will apply to my own business (and my health!).
Send this to the friend who's always busy, as a reminder that taking time, especially for a conversation like this, is good for them.
And if you'd like more from me - my coaching or my writing - you'll find both over on my website, or catch the more personal stuff on my Substack.
See you next week, on The Other Side x
@the_otherside_pod