The Outvertising Podcast

Welcome to our first Outvertising podcast, brought to you by advertising and marketing's LGBTQ+ lobby group. Hosted by Joanne Oatts, every month you'll enjoy chat about industry issues that matter to our community. In this episode Joanne is joined by Christopher Kenna, Lee Manton and Mark Runacus to talk about our Outvertising guide, helping brands and their partners create truly

LGBTQ+ inclusive advertising. +++++++++++++++++++++++++++

USEFUL LINKS

The Outvertising Guide - https://www.outvertising.org/outvertising-download ++++++++++

Brand Advance

https://www.brandadvance.co/ ++++++++++

MullenLowe

https://www.mullenlowegroup.com/ ++++++++++ .

Wax/On

https://wearewaxon.com/ ++++++++++

Channel 4 Diversity in Advertising Award 

https://www.4sales.com/diversityaward

Channel 4 reports on representation & diversity

https://www.channel4.com/corporate/about-4/operating-responsibly/diversity

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ANA Study on Contextually Relevant Advertising

Adweek article: https://www.adweek.com/agencies/culturally-relevant-ads-drive-brand-growth-ana-study/ ++++++++++

ANA article: https://www.ana.net/blogs/show/id/mm-blog-2019-09-see-all

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Further reading: https://www.ana.net/miccontent/show/id/rr-2019-pq-media-aimm-multicultural-media-exec-summary ++++++++++

Smirnoff/LGBT Foundation Bar tender training programme

https://lgbt.foundation/smirnoff ++++++++++

Gillette Canada - Dad teaches transgender son to shave

https://www.youtube.com/watch?v=AR-JkiNQ_Ro

Rowse Honey 'The Three Bears'

https://www.youtube.com/watch?v=opaabUoodWM ++++++++++

AXE 'Is it okay for guys...?'

https://www.youtube.com/watch?v=0WySfa7x5q0 ++++++++++

Coming soon it's the Outvertising podcast: inspiring conversations, news, and more from Outvertising. We're advertising's LGBTQ+ lobby group, campaigning for better LGBTQ+ representation in advertising. You can find out more at www.outvertising.org Don't forget to subscribe and we'll see you very soon.