The Overthinkers

The Overthinkers

By Lynette Wong & Shann BiglioneBusinessMarketing
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The Overthinkers episodes

  • Has The Job Of Marketing Gotten Harder?
    Explosion of the number of channels, huge diversification of skillsets, slow death of effectiveness measures... A lot has been said about marketing being harder than ever, but is that true? Are we not simply "tactifying" our profession while forgetting the enduring fundamentals?
    24 min
  • How Do You Mentor A Strategist?
    At some point in one's career, you'll be lucky enough to help mentor someone else. In this episode, Rachel and Shann share their experience and approach to mentoring others as they try to navigate the next phases of their career.
    25 min
  • Why Are So Many Celebrated Campaigns One Trick Poneys
    Award season is very fond of breakthrough campaigns. But somehow, those are very rarely followed by similarly inspiring ideas. They come and go, and what was the talk of town ends up catching dust on shelves. Why is that? Are marketers lying about their effectiveness? Incapable of striking gold twice? Or endlessly chasing the new?
    22 min
  • Can Meta Save Facebook's Brand?
    Facebook's recent announcement they would now be known as Meta has certainly raised a few eyebrows. Is that a strategy to get past Facebook's flailing brand, and if so, can it succeed?
    29 min
  • What Makes A Good Brief?
    Getting the right client brief can be really hard. A recent study showed that 90% of agencies were not being briefed properly. So outside of a better template (where most companies seem to start), what do we think makes a brief good?
    23 min
  • Can Marketers Serve A Purpose Beyond Profits?
    Purpose made the headlines (again) this week, with new research supporting the effectiveness of some purpose driven advertising. But even if sometimes purpose can work, can marketers generally serve a purpose beyond driving sales or profits?
    23 min
  • Is Advertising A Dying Profession?
    According to a few, the years of advertising as we know it are counted. But even if the most likely outcome is that such predictions are wrong, it doesn't mean that working in advertising is as safe a career path as it might have once been.
    23 min

About The Overthinkers

From the publisher's feed

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy /…