Purpose made the headlines (again) this week, with new research supporting the effectiveness of some purpose driven advertising. But even if sometimes purpose can work, can marketers generally serve a purpose beyond driving sales or profits?

According to a few, the years of advertising as we know it are counted. But even if the most likely outcome is that such predictions are wrong, it doesn't mean that working in advertising is as safe a career path as it might have once been.

"It's marketing." Three words that are usually used to describe something that is not worthy of anyone's time, misleading, if not even manipulating. What went wrong?

Big day for The Overthinkers! This is our 100th episode, can you believe it?! To celebrate, we take a stroll through some of the people that have (and still) inspire us in the marketing industry. People that are worth following, or at least paying attention to.

Well well well... This topic has been on the back of our minds for a little while. Our industry seems to be making progress, but for many it still rings hollow, and the mountain to climb still discouraging.

The client agency relationship is often a love-hate relationship. In this episode, Rachel and Shann explore how clients can set that relationship up for success and extract as much value as possible from their agency partners.

Strategy can be a central part of the pitch process, but what are the best contributions? And how rewarding (or unrewarding) can they be?

Having to deal with underperformers is a reality for all leaders at some point in their career. What approaches work best, and how can the event be used as a constructive step for the talent in question?

Sometimes things like they're too much (or too little) and the dream of just dropping everything is a temptation many people in corporations go through. Can this be overcome, and could it even be used to your advantage?

Innovation is generally a good thing to stay ahead of the game, but in many instances it can have perverse effects on a business. This week, Rachel and Shann explore some of the things they have seen hurting businesses, from using the wrong KPIs to generate draining clutter for both your teams and your customers.