It's pretty common for brands to use fear in their marketing to motivate purchase. Recently for example, we've seen Apple selling their watch on the premise it can save your life, when in fact 99.999% of use cases are not related to those events. Is there a fine line, or even a line at all that marketers can cross?

Off-the-cuff reactions happening within hours (sometimes minute) of pop culture unfolding are often celebrated in marketing circles. But are those "sparks of genius" really sustainable, or even meaningful to brands'?

NFTs have been making the corporate headlines lately, with the likes of Nike and Adidas taking big swings. Is this the beginning of the grand "mainstreamization", or just peak bubble?

Every strategist is familiar with the importance of "the deck". Often, the expectation is that the strategy is basically only expressed in slideware. Is that a good or a bad thing for strategic planning, and are there ways for us to make the most of those softwares without being enslaved to them?

Marketers have a core task of growing a company's market. Our mindset is always one about getting more value. But is that an aspiration the world needs? This week we're joined by Katie Dreke, ex-Nike / Droga5 / W+K, and independent consultant helping brands figure out how to survive longer term challenges.

Explosion of the number of channels, huge diversification of skillsets, slow death of effectiveness measures... A lot has been said about marketing being harder than ever, but is that true? Are we not simply "tactifying" our profession while forgetting the enduring fundamentals?

At some point in one's career, you'll be lucky enough to help mentor someone else. In this episode, Rachel and Shann share their experience and approach to mentoring others as they try to navigate the next phases of their career.

Award season is very fond of breakthrough campaigns. But somehow, those are very rarely followed by similarly inspiring ideas. They come and go, and what was the talk of town ends up catching dust on shelves. Why is that? Are marketers lying about their effectiveness? Incapable of striking gold twice? Or endlessly chasing the new?

Facebook's recent announcement they would now be known as Meta has certainly raised a few eyebrows. Is that a strategy to get past Facebook's flailing brand, and if so, can it succeed?

Getting the right client brief can be really hard. A recent study showed that 90% of agencies were not being briefed properly. So outside of a better template (where most companies seem to start), what do we think makes a brief good?