What happens when the world of a brand gets fragmented into multiple massive markets? Local planning takes the front seat! In this episode Rachel and Shann tell you why they think local is where the magic is increasingly happening, and how the role of global and regional brand planners is shifting.

Rachel and Shann discuss why they wanted to get into advertising, whether it's still an interesting career path, and debating the value of agencies for career growth.

In this first episode, Rachel and Shann discuss the client relationship, whether the client is always right, and how to handle it when they're not.