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The Overthinkers episodes
- Do Brands Need A Purpose?This week Rachel and Shann discuss one of the most heated (but also hated) topics in marketing circles: the need (or lack thereof) for a brand to serve a higher purpose. And while the answer might not be as black and white as some would hope, this episode explores the potential, but also the limits, of what many marketers have taken for a new paradigm.23 min
- How Do You Grow As A Strategist?This week we discuss what it takes to grow into your career as a strategist, a question asked by one of our listeners, Meghan Sheperd. We cover the different stages of your career, the importance of thinking horizontally, and share some of our experiences growing up as strategists ourselves.23 min
- Is The Advertising Industry Compatible With Mental Health Issues?Rachel and Shann discuss the preparedness (or lack thereof) of the advertising industry to deal with mental health issues at work. And since this is close to their hearts, they share a little bit about their personal journey, both as sufferers and team leaders.26 min
- Does Great Planning Always Need A Consumer Insight?In this episode, Shann and Rachel explore the question: does great planning need a consumer insight? The nuance, of course, is specifically when and were "insight" is applied.23 min
- Is There An Ethical Dilemma Working In Advertising?In this episode, Rachel and Shann discuss the personal challenges and ethical decisions they and others have confronted when working in advertising.20 min
- Is Global Brand Planning Still Possible?What happens when the world of a brand gets fragmented into multiple massive markets? Local planning takes the front seat! In this episode Rachel and Shann tell you why they think local is where the magic is increasingly happening, and how the role of global and regional brand planners is shifting.22 min
- Is Working In Advertising Still Worth It?Rachel and Shann discuss why they wanted to get into advertising, whether it's still an interesting career path, and debating the value of agencies for career growth.20 min
- Is The Client Always Right?In this first episode, Rachel and Shann discuss the client relationship, whether the client is always right, and how to handle it when they're not.19 min
About The Overthinkers
From the publisher's feed
From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy /…
Principal Consultant at Ogilvy NY) and Shann Biglione (co-founder at Kumkuat AI + ex CSO at Publicis).
It is for those who like to (over)think about business, marketing and strategic planning, with delightful guests occasionally joining.
PS: you might have followed us of heard of us when the podcast was co-hosted by Rachel Mercer! She will keep joining us occasionally, as we continue overthinking with Lynette and Shann.
Available on Apple Podcasts and Spotify.