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The Overthinkers episodes
- Ad-Supported Or Subscription Model, Which Will Win?For a while, subscription models were all the rage. Now, ad-supported is making a comeback. Is one better than the other, and what considerations should businesses take before going for one or the other (or, both)?19 min
- How Is Generative AI Impacting Advertising?Generative AI is this year's buzzword. But unlike those who preceded it, the applications are wide and many, capturing a lot of people's imagination. This week, we discuss how the technology might change the way we work and do business in the world of advertising.25 min
- Is Parenting Compatible With A Career In Advertising?Advertising is increasingly a young person's game. Are the hardships of parenting one of the reasons why? And could advertising agencies approach this differently? Rachel and Shann share their thoughts as two new parents facing the reality of mother and fatherhood.25 min
- Will Calls To Boycott Hurt Bud Light?Bud Light experienced pretty severe backlash after putting the face of influencer Dylan Mulvaney on its cans (and on TikTok). As the brand tried to explore its new identity away from what it called "fratty humor", did they make a strategic mistake or were they just not prepared enough for what happened afterwards?26 min
- Are Marketers More Prone To Grifters?Snake oil salesmen, grifters, poseurs... There doesn't seem to be a shortage of people abusing our aspiration for what's shiny and new and our disdain for what's established ("everything has changed! Listen to my miracle solution!"). Is that really an issue in marketing, and are we, as a profession, more prone to it?25 min
- What Went Wrong With Twitter Blue?Twitter Blue has not been the success Elon Musk needed to defend the value of the social media giant - at least not yet. What has been plaguing it, and does it have a path forward?22 min
- If Change Is A Constant, Why Do Most Transformations Fail?We know how important business transformation is in consulting circles - it's on everyone's lips and every 10K filling. Considering how much change happens around us, it seems it would be a natural state of being, and yet, most times it's just a failure. Why is it so hard to transform when change is the norm?Note: apologies for Shann's audio track, it seems something went a little wrong during the recording!20 min
- Should A Client Pitch When It Has A Successful Agency Relationship?Every now and then, we see agencies having years of success with a client. And yet, inevitably, one day the client calls a competitive pitch. Is that a fair practice? And even if it is, is it a situation where the client has more to lose than to gain?21 min
- Can You Be Good At Things You Don't Personally Enjoy?Whether it's working on a category you don't consume nor like, or doing tasks that aren't your cup of tea, is it still possible to be good at what you do? And is it even advisable?20 min
- Is AI Coming For Marketing Jobs?If ChatGPT can write better than a copywriter, are people going to lose their jobs? Or is AI going to be the new standard for mediocrity, bringing a golden age where we strive for more? This week we wonder how much AI will impact our jobs, in the short and long term.24 min
About The Overthinkers
From the publisher's feed
From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy /…
Principal Consultant at Ogilvy NY) and Shann Biglione (co-founder at Kumkuat AI + ex CSO at Publicis).
It is for those who like to (over)think about business, marketing and strategic planning, with delightful guests occasionally joining.
PS: you might have followed us of heard of us when the podcast was co-hosted by Rachel Mercer! She will keep joining us occasionally, as we continue overthinking with Lynette and Shann.
Available on Apple Podcasts and Spotify.